Strategically-minded and creative at heart, with 14 years’ consumer agency experience in UK, European and global roles.A specialist in leading creative campaigns from inception to execution that strike a chord with consumers and make a difference to clients, including planning, creative development, production, delivery and evaluation.A champion for the role of PR and its narrative-led, earned media approach in creating truly integrated campaigns, as well as holding a deep understanding of social strategy, influencer relations and content production. Unflappable, energetic, approachable, and committed to nurturing and developing teams.