Michael Simpson Email & Phone Number

-Marketing leader in B2B creative fragrance development “house” for Luxury, Specialty and CPG product segments.-Client-side B2C international brand management experience with industry-leader. -Collaborative, hands-on approach to strategic business-building, creative marketing, product innovation, consulting/creative development selling and marketing management. -Excellent brand positioning | franchise management | new product development skills-Customer relationship and consumer insight-driven business-building-Excellent executive-level communication and presentation skills-Motivating, nurturing brand-building culture leader-Led Fragrance Resource's marketing team and drove challenger-company strategy and creative innovation to compete and win against conglomerate market leaders.-Set strategic marketing direction helping drive long-term sales growth for Fine, Bath and Aircare fragrance categories for customers including Bath & Body Works, Coty, Crabtree & Evelyn, P&G, Victoria’s Secret, Mary Kay, Interparfums, Parlux and Falic Fashions.-Drove innovation of new solutions by integrating B2C fragrance brand management practices into the creative process.-Improved quality of knowledge and support to internal teams and external customers for strategic planning, consumer insight, market and trend analysis and creative execution. -Led development and sales of exclusive new product concepts resulting in market launches in partnership with Mary Kay, Coty, Crabtree & Evelyn.-Developed strategy and content for capabilities-based website.

Teterboro, Nj

• Led department development of marketplace analysis, strategy development and new product concepts for prestige fragrance accounts, including Este Lauder, Givenchy, Limited Brands and Coty.

• Grew sales and profit +12% by leading 12-person Marketing team in management and development of local, regional, and global market fragrance brands including Adidas and Rimmel.

• Increased overall fragrance and cosmetic sales +20% by rebuilding and leading 10-person Marketing, Product Development, and Design Studio departments and maintaining high level of morale during difficult year-long factory closure proceedings.

• Grew profit of Stetson and Jovan fragrance brand franchise (sales $150 MM), launching FIFI winner Stetson Sierra.

• Grew sales of Baby Magic toiletries, Skin Bracer, and Afta brands.

• Developed business-building strategies / advertising for Bayer Aspirin, Lysol Household Cleaners, Bennigan’s Restaurants, and Carnation Pet Foods.

Bachelor Of Arts - Ba, Economics

Education record