Michael Smith, Mba Email & Phone Number

Newark, Delaware, United States

• Develop/implement global marketing strategy in alignment with business priorities.
• Manage a direct-line, remote-based team of marketing specialists in support of strategic execution.
• Deliver on sales funnel targets including marketing generated leads, opportunities and revenue.
• Build/own the global budget for marketing tactics including digital, print, events, PR, etc.
• Partner with product management to successfully support new product launches and updates.

Wilmington, Delaware

• Lead global communication strategies for the Medical/Pharmaceutical Packaging and Aerospace industries in the DuPont™ Safety business. Segments include Medical Packaging, Aerospace, Cargo Covers, Active Packaging.
• Manage a global team of 4 regional communication leaders in Medical Packaging to provide best practice training, ensure cohesive messaging, and distribute marketing efforts effectively worldwide.
• Execute all digital marketing tactics in N. America including content, website, email, CRM, video, paid search.
• Support multiple product launches including Tyvek® 40L through digital, video, print materials, events, etc.
• Establish new lead generation/management practices including scoring, automated campaigns, etc.
• Build, maintain and implement proactive content calendar for email/social lead nurturing.

Wilmington, Delaware

• Global Subject Matter Expert (SME) for marketing automation and Eloqua in Crop Protection BU.
• Launched 10 countries in Eloqua in first 9 months of the role; 18 countries live within 15 months.
• Guide strategic planning discussions for all countries considering initial or expanded use of marketing automation and its interaction with various CRM tools (Salesforce and custom).
• Led and managed the external audit of Crop North America's customer data privacy practices.
• Led the launch of SMS functionality via Eloqua for the first time in DuPont. Post-pilot, this included strategic planning, user training and best practice setting.
• Onboard new countries/users into Eloqua via technical setup, best practice recommendations, campaign planning assistance, etc.

Wilmington, DE

• Subject Matter Expert (SME) for DuPont's Web content management and digital asset management strategy and system, Adobe Experience Manager (AEM - formerly Adobe CQ).
• Led the global network of Regional Web Content Managers (RWCMs) and provided functional guidance and project management to the other 5 RWCMs.
• Managed and governed DuPont's global taxonomy for all 50+ country websites and Product Finders.
• Led the communication and change management efforts related to assisting business and corporate content owners to migrate their content from the old CMS platform into AEM.
• Provided daily technical and strategic support for DuPont users of AEM.
• Led DuPont's internal Adobe User Network as a platform for ongoing training, information sharing, etc.

Wayne, PA

• Managed the overhaul and re-launch of Medecision.com which included new organizational branding, an improved CMS, fully overhauled content, etc.
• Improved YoY website stats since launch as follows: pageviews +29%, pages/visit +103%, avg duration +134%, bounce rate -37%.
• Developed social media strategy that includes personal monitoring of Medecision and competitor channels, writing and posting content both from the office and live at events, and research into new trends and.
• Increased Twitter followers of @Medecision by 13% in 7 months.
• Built and managed email campaigns in support of corporate marketing activities.
• Filmed, edited and produced numerous videos to support rebranding, industry conferences, and internal company events.

Greater Philadelphia Area

• Managed the most high profile portions of PennMedicine.org including the Careers website, which, upon my overhaul, saw its bounce rate reduced by 82%. Additionally, visits increased 32%, pages/visit increased 102%, and.
• Partnered with an external vendor to create a tool that allows donors to schedule blood donations online. This eased Penn Medicine’s transition away from the Red Cross, thus contributing toward total savings in excess.
• Increased pageviews by 474% while decreasing bounce rate by 19% in redesign of Penn Global Medicine website. Similar results seen in other website overhauls.
• Oversaw $125,000 Google advertising budget and continually refine 15+ campaigns.
• Implemented Basecamp as a project management tool to coordinate timelines and information flow between dozens of internal members, external vendors, and clients.
• Collaborated in weekly strategic planning meetings for Penn Medicine’s online presence.

Greater Philadelphia Area

• Completed structural and content updates to all Web pages on PennMedicine.org.
• Coordinated with clients to implement new Google advertising initiatives.
• Strategized and implemented ways to boost website rankings on search engines.

Greater Philadelphia Area

• Updated content and maintained basic question/answer segments.
• Developed new relationships with clients and gained a better understanding of the health care industry and Penn Medicine as a key player therein.

Greater Philadelphia Area

• Oversaw the Show’s online presence, including its website, social media and video, as part of management responsibilities for Penn Medicine.
• Managed the comprehensive reorganization, expansion and redesign of PhilaAntiques.com in preparation for 2011’s 50th anniversary.
• Led and completed Web updates from more than 20 contributors.
• Instituted an online sales tool that generated more than $50,000 in annual ticket sales.

Harrisburg, Pennsylvania Area

• Wrote and edited a variety of news releases, brochures and letters for actual PSNA use.
• Created presentation materials for use at the 100th anniversary banquet.

Greater Philadelphia Area

• Designed and edited the content/structure of a new Vascular Services website.
• Wrote and edited an e-Newsletter, monthly health feature, and “Tips of the Day.”
• Compiled survey results, performed basic analysis, and conducted research.

Mba, Business -- Marketing Specialization

Ba, Communication -- Public Relations & Advertising

Diploma