Senior Digital Content Manager
Current- Successfully developed strategic and innovative reimagining of The Cowboy Channel’s social media presence. -Crafted dynamic content strategies that resulted in exponential growth in following, surging from thousands to over 1,000,000 in total followers.• Devised and implemented effective SEO and social strategies that propelled web traffic by 200% year over year, illustrating the capacity to engage audiences and drive brand visibility online.• Played a pivotal role in a small team that innovated the sale of digital content, a project that has generated over $500,000 in the first two years of launch thanks to a strong understanding of digital revenue stream.• Generated daily unique and engaging content for various social media platforms with consistency and high-quality enjoyable material.• Conceived and currently host a weekly in-depth TV show on rodeo stats and analytics. The show presents complex data in a digestible manner for audience.• Regularly report live from rodeos for social media platforms, creating compelling stories and conducting on-camera hits, showcasing storytelling and reporting skills.• Undertook the roles of graphic designer and video editor for the digital department, showcasing versatility, creative talents, technical proficiency, and knowledge of design and the Adobe Suite.• Manage the timely creation and posting of clips from rodeos to social media as events happen in real-time through content management skills.• Write and design weekly newsletters sent to email list of over 90,000 with specific email strategies and content.
