Michael Snow Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

CMI Media Group, a WPP company, is a full-service media agency that builds critical media paths to support targeted therapeutic areas. With 30+ successful years in marketing strategies for healthcare services and a dynamic team of diverse backgrounds, we know how audiences consume information to achieve healthier outcomes, and we use that knowledge to.

Chicago, Illinois, United States

Greater Chicago Area

• Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative employs more than 3,200 creative and.
• Agency lead for digital analytics, measurement, testing, business intelligence, and market research
• Led and mentored team of analysts on the Cultural Insights & Analytics team
• Developed cross-channel campaign measurement frameworks, KPIs, and media tests with learning agenda and business success metrics
• Analyzed campaign performance and delivered insights to optimize media plans
• Collaborated with planning, strategy, and account teams using insights to inform digital and programmatic strategies

Greater Chicago Area

• Borne out of IPG Mediabrands (servicing UM, Initiative, BPN, ID Media). Mediabrands Insights is comprised of 220 insights professionals across the US. Focus on implementation of results. Optimizations taking into.
• Provided audience, market and media landscape understanding for Mediabrands media planning teams and clients
• Developed proposals for analytics and research solutions for Mediabrands clients
• Designed, executed, and managed primary research studies, presenting the results and recommendations to clients
• Created, managed, and presented the results of ad effectiveness and brand lift research studies
• Collaborated with partner agencies on the implementation and analysis of multi-channel attribution models

Greater Chicago Area

• BPN is a full-service media agency, part of the IPG Mediabrands global network. Our mission is to help clients realize their growth agenda through progressive, data-led content and audience activation. BPN currently.
• Worked simultaneously at BPN for internal clients and at Shopper Sciences as a consultant for non-BPN clients
• Managed the development of the agency’s insights, analytics, and research practice during the agency’s start-up
• Analyzed category, audience, competitive, and cultural trend research to support the media strategy and planning for the agency’s clients
• Delivered channel and media insights to select the most effective media channels, networks, programs and websites for our clients’ advertising campaigns
• Developed quantitative and qualitative research to deliver insights about the path to purchase for our clients’ target audiences and made recommendations to help grow their businesses

Greater Chicago Area

• Shopper Sciences is a full-service shopper marketing consultancy providing retailers, manufacturers, and advertising agencies with insights necessary to align marketing strategies with factors that truly influence the.
• Worked simultaneously at Shopper Sciences as a consultant for non-BPN clients and at BPN for internal BPN clients
• Co-led the redesign of the Shopper Sciences’ proprietary custom path-to-purchase research questionnaire, developed research best practices, and sold research projects to new BPN and Shopper Sciences clients
• Designed, executed, and managed primary research studies
• Performed data analysis, report writing and delivered final results presentations to internal departments, external agencies and clients
• Conducted supplier evaluations and provided organizational recommendations based on capabilities, methodologies, executional trade-offs, and investment levels

• Geomentum, a division of IPG Mediabrands, is the largest local media and marketing agency in the nation, managing $2 billion in local billings annually for the most active national retail, restaurant, hospitality and.
• Client-facing lead for the development and management of advanced analytic projects
• Led and mentored the development of a team of analysts, statisticians, and GIS analysts
• Built strong client relationships, executed effective targeted marketing, analyzed consumer behavior, created additional sales opportunities with existing customers, and optimized business results
• Developed analytics solutions for clients to solve a variety of business challenges
• Managed team of Analysts that developed various models including: linear and logistic regression, time series, factor analysis, clustering, C&RT, CHAID, and artificial neural networks

• NSA Media is a fully-integrated media agency focused on driving significant business results for clients through the effective use of media, across multiple channels, including: print, digital, mobile, and social..
• Managed teams that performed the media planning, market analysis, vendor contract negotiations, media execution, and billing for clients across a wide range of industries
• Championed client relationships and delivered client recommendations and analytics reports
• Grew revenue by increasing the scope of business with key clients and through selling incremental project work
• Spearheaded operational process optimizations that led to time efficiencies and consistency across campaign applications
• Mentored and oversaw the career development of team members across disciplines

Greater Chicago Area

• Day-to-day client contact and contributor on the new business team
• Developed media recommendations utilizing sales, competitive, demographic, and behavioral data
• Analyzed client ZIP Code level sales data
• Utilized industry research tools in the aid of media and partner selection
• Negotiated contracts with media vendors resulting in rate savings that exceeded client goals

• Market Place Print is a print media agency that provides strategy, planning, analytics, investment and activation services to reach the local marketplace. MPP is a division of MARC USA, an independent United.
• Worked with senior-level clients to develop and implement print media strategies
• Supervised team of media planners, analysts, and media buyers
• Led agency Brilliant Customer Service training and development
• Selected to internal Six Sigma committee to rebuild and improve the agency’s internal media planning, buying, analysis, execution, and billing processes

Greater Pittsburgh Area

• Day-to-day client contact overseeing the print media planning, buying, analysis, and execution for national retail clients
• Analyzed markets and competitive landscape and implemented targeted print media plans
• Negotiated contracts with over 100 newspaper partners delivering rate savings to clients
• Delivered on-site client training for proprietary online media planning tools