Michael Sommer Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Australia

Brisbane, Australia

United Kingdom, Europe, North America and New Zealand

Brisbane, Australia

Markets: China, Hong Kong, Taiwan, Japan, South East Asia, Korea, India and Middle East- Assisted in the development of global marketing campaigns for international source markets and destination teams;- Collaborating with Destination teams to ensure an international market focus is given to the Destination Management, whole of state and priority market initiatives;- Advise Tourism Australia/ATEC/RTO and other stakeholders on TEQ activities; - Plan, coordinate and implement… Show more Markets: China, Hong Kong, Taiwan, Japan, South East Asia, Korea, India and Middle East- Assisted in the development of global marketing campaigns for international source markets and destination teams;- Collaborating with Destination teams to ensure an international market focus is given to the Destination Management, whole of state and priority market initiatives;- Advise Tourism Australia/ATEC/RTO and other stakeholders on TEQ activities; - Plan, coordinate and implement relevant TEQ activities in partnerships with industry associations (ie. sales missions and workshops); - Represent TEQ at trade events and industry panels; and - Manage the budget performance of allocated projects and provide high level of customer service to internal and external customers Show less

Brisbane, Australia

Lead the development of strategic projects for incentive and youth in conjunction with international source markets and Destination teams;- Collaborated with Destination teams to ensure a whole of state and priority market was given to Youth and Incentives;- Advised Tourism Australia/ATEC/RTO and other stakeholders on TEQ activities; - Planned, coordinated and implemented relevant TEQ activities in partnerships with industry associations (ie. sales missions and workshops); -… Show more Lead the development of strategic projects for incentive and youth in conjunction with international source markets and Destination teams;- Collaborated with Destination teams to ensure a whole of state and priority market was given to Youth and Incentives;- Advised Tourism Australia/ATEC/RTO and other stakeholders on TEQ activities; - Planned, coordinated and implemented relevant TEQ activities in partnerships with industry associations (ie. sales missions and workshops); - Represented TEQ at trade events and industry panels; and - Managed the budget performance of allocated projects and provide high level of customer service to internal and external customers Show less

The Market Activation team works on projects which have global reach and importance for the organisation. Our role in these projects may include idea assessment or generation, through to project management, including coordinating relevant resources in the organisation. We aim to successfully implement such marketing and development activity, giving Queensland a competitive edge.

Brisbane, Australia

Tourism Queensland’s Million Dollar Memo Campaign was the largest consumer focused marketing campaign ever undertaken in the Incentive Travel sector - both in Australia and Globally. The $7 million project has involved managing a cross organisational team and partnering with major airlines, government and industry stakeholders. To date the campaign has received $25 million in global media coverage and over 2.8 million page views from 194 countries. The campaign is the key component of the… Show more Tourism Queensland’s Million Dollar Memo Campaign was the largest consumer focused marketing campaign ever undertaken in the Incentive Travel sector - both in Australia and Globally. The $7 million project has involved managing a cross organisational team and partnering with major airlines, government and industry stakeholders. To date the campaign has received $25 million in global media coverage and over 2.8 million page views from 194 countries. The campaign is the key component of the Global Incentive Travel Strategy and Tourism Queensland’s strategic direction over the next 5 years. Show less

Sydney, New South Wales, Australia

Working in a cross functional global sales and reservations team that aimed to provide guests with a memorable experience at one of the 5,100 properties, across 39 brands from luxury to economy in 110 countries.

Sydney, New South Wales, Australia

Industry lead scholarship supported by the Tourism Council Australia, Qantas/British Airways, YHA, Southern Pacific Hotels Corporation and the CRC for Sustainable Tourism to investigate best practice environmental management for the Australian tourism industry. A key outcome was a report identifying public and private partnership opportunities for tourism and in protected areas of Australia which was used by academic and industry bodies to inform the development of new policies in this area at… Show more Industry lead scholarship supported by the Tourism Council Australia, Qantas/British Airways, YHA, Southern Pacific Hotels Corporation and the CRC for Sustainable Tourism to investigate best practice environmental management for the Australian tourism industry. A key outcome was a report identifying public and private partnership opportunities for tourism and in protected areas of Australia which was used by academic and industry bodies to inform the development of new policies in this area at a Federal and State level. Show less

London, England, United Kingdom

Assessing over 100 entries from 43 countries for the 2000 Tourism for Tomorrow Awards judging panel under tight deadlines. Also provided constructive and positive suggestions on improving the Tourism for Tomorrow process which was the first awards program to recognise environmental and social responsibility in the global tourism and travel industry.

Hawkesbury Campus

North Sydney, New South Wales, Australia

Certificate, Design Thinking

Certificate, Project Management

Masters Of Business, Marketing

Bachelor Of Applied Science - Basc, Environmental Management And Tourism, (Honours)

Activities and Societies: HAC Rugby Club