Michael Spreadbury Email & Phone Number

As a Senior Marketing Manager at Astec Industries, I lead a dynamic team focused on driving marketing strategies for the Materials Solutions Group. With over 19 years of experience in the construction and manufacturing sectors, I specialize in developing and executing comprehensive marketing initiatives that support sales and enhance brand visibility.In my previous roles, I have successfully managed multi-million-dollar budgets and cross-functional teams across various locations. My experience as a Product Manager for Forestry and Recycling Equipment has honed my ability to oversee the entire product lifecycle, from conception to market launch. I take pride in collaborating closely with engineering and R&D teams to ensure our products not only meet but exceed industry standards.As the former Director of Marketing for the Construction Machinery Solutions Group, I spearheaded a significant rebranding initiative that unified our diverse subsidiary brands into a cohesive corporate identity. My expertise spans digital and print marketing, social media management, and trade show logistics. I am passionate about using data-driven insights to create targeted campaigns that resonate with our audience and drive sales growth. Additionally, I actively participate in industry advocacy boards, representing Astec in discussions on environmental practices and recycling initiatives.Outside of Astec, you will often find me on the weekends in my workshop restoring vintage Datsuns! Life is an adventure-- enjoy the ride!

Listed skills include Marketing, Advertising, Social Media Marketing, Strategic Planning, and 44 others.

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  Oregon State University

  English