I led various operational aspects, including staffing, training, and performance evaluations, while driving customer experience strategies across multiple locations. I focused on achieving key performance indicators by executing trend analyses and sales strategies to foster retail growth. In addition to launching new stores and building customer relationships, I managed HR responsibilities such as recruitment, new employee orientation, scheduling, and succession planning, ensuring the smooth operation of a multi-state region.During my tenure, I helped increase SmileDirectClub's revenue by 14% and profit margins by 27% through hands-on leadership at 32 locations across 22 states. I also conducted Wayfinding Audits with a 98% accuracy rate, which resulted in a 16-basis point increase in customer show rates. I recruited and developed market leaders and store managers, achieving a 100% retention rate over two years. Additionally, I partnered with the Regional Trainer and Account Manager to enhance store performance and surpassed sales targets while building a top-performing team. My work contributed to maintaining a position among the Top 3 in overall company performance metrics for five years.

I developed and implemented long-term operational strategies and communication tools as part of the Brand Operational Excellence Committee. I maintained visual merchandising standards and ensured consistent execution of floor set guidelines. A key aspect of my role was building a strong retail team by preparing training materials, recruiting top talent, and actively participating in the hiring process to select high-performing candidates.I consistently exceeded financial targets and drove annual revenue growth by tailoring sales strategies to market trends. I created a leadership program for high-potential managers, which led to my selection as field support for the corporate training department. By establishing a high-performance culture across my district, I achieved the highest Average Transaction and UPT performance for five consecutive years. I also mentored fellow District Managers while overseeing operations for more than 13 high-volume stores and was chosen to lead the pilot district for the Store of the Future concept in 2016.

I developed and implemented district-wide strategies tailored to each store's unique challenges, focusing on improving both financial performance and customer satisfaction. By leveraging data-driven insights, I identified growth opportunities and implemented best practices to drive success across the region. My efforts in New Mexico led to a company-sponsored relocation to Denver, where I took on the challenge of turning around a high-volume, underperforming region that spanned Colorado, Wyoming, and South Dakota.In addition to hiring and training store managers through succession planning initiatives, I was honored with the District Manager of the Year award and earned the Zone Top District Award. My ability to foster leadership and enhance operational performance contributed to the success of my teams and the overall district.

I led district store managers to meet and exceed sales and profitability targets by ensuring compliance with company policies, customer service standards, and customer feedback. I provided operational guidance on inventory management, merchandising, and visual presentation, which helped drive improvements in customer satisfaction and store traffic.Starting as a part-time supervisor, I quickly advanced to Store Manager and was ultimately promoted to District Manager. My leadership in implementing operational initiatives directly resulted in higher customer satisfaction scores and an increase in store traffic.

I managed the scheduling and dispatch of tactical aircraft missions, handling all related administrative tasks and maintaining accurate records of inbound and outbound flights. My role required constant coordination with various agencies to ensure alignment on flight plans and mission objectives.For my service during the Gulf War, I was awarded the National Defense Service Medal, recognizing my contributions and dedication to the success of critical operations.