Michael St. Pierre Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

London, Gb

As the Global Account Lead on the Chevrolet Global Content Studio I am responsible for managing the social strategy for global executions across multiple social platforms. This includes working with the local market teams, understanding client wants/needs, and execution of the media buys within the UI's. The media team and I also work closely with the creative teams to develop the correct content for the correct platform. This interaction has allowed me to grow exponentially by broadening the scope of "media buyer/planner" into a true social strategist role. Understanding each piece of the process improves the efficiency and effectiveness of each initiative.Global business requires dedication, meticulous organization, and excellent teamwork. While a global account has it's difficulties it can be some of the most rewarding work in our industry.

London, Gb

As the Sr. Associate for Paid Social on the Chevy Team at iProspect, my responsibilities can be broken into three categories: Strategy, Client Communication, and Campaign Management.Strategy:Recommend social strategies to drive nameplate performance goals and create/execute plans to ensure goals are met.Create campaign structure, budget allocation, and implementation of strategies for large scale Chevrolet social initiatives.Serve as the team expert on social channels and platforms: Train new hires on platforms and tools Create social best practices for Chevrolet  Ensure team members are properly leveraging social tools & capabilities Work with reps to provide feedback on products and gaps in offerings for Chevrolet Monitor industry and publisher changes and translate into POVs on impact to Chevy’s business and actionable recommendationsClient Communication:Responsible for day-to-day client communication to ensure client needs are met, findings are communicated and objectives are adjusted as neededo Communicate strategic initiatives, budget adjustments, and competitive analysis to clientCampaign Management:Set up, budget management, targeting, and creative optimizations.

London, Gb

While working on the GM business, specifically the Chevrolet account, my position calls for the coordination and advancement the following aspects of both Paid Search and Paid Social Campaigns:• Tactical campaign development including keyword, ad copy, account creation and development• Track and analyze results from PPC/Paid Social campaigns to identify potential opportunities for improvements• Monitor, analyze and report the performance results for client accounts• Budget allocation/tracking/management for one of the worlds largest advertisersExpert Knowledge: ☒ PPC☒ Google Analytics☒ Bing Ads / Microsoft AdCenter☒ Kenshoo☒ Marin Software

Assist with the implementation of research studies across multiple channels of advertising campaigns for GM. Worked across divisions to conduct research and present results to clients. Competitive report analysis and delivering adhoc requests to the teams part of day to day operations. Tool training for the office on both syndicated and proprietary systems.

Brentwood, Tn, Us

Job included providing sales oriented customer service while performing day to day tasks such as stocking, pricing, running cash register, assembling merchandise, and operating a fork lift.

Bachelor Of Science (Bs), Psychology

Education record

Education record