Lead product marketing of Azure’s flagship customer acceleration program for AI-driven cloud innovation. Responsible for positioning Azure as the industry-leading cloud provider for AI, Intelligent Apps, and Cloud-scale Analytics, while driving customer engagements and consumed revenue acceleration. Own marketing and positioning framework, drawing from consumer, field, and partner insights and market data to optimize product positioning and global GTM strategies. Develop, curate, and deliver global Field and Partner enablement collateral. Own product roadmap management, partnering with product, sales, engineering, digital & field marketing, PR, and finance. Develop and land content for major moments, including marquee Microsoft events and industry conferences. Regularly present business insights to executive leadership and communicate widescale program and product updates through engagement with cross-org senior leaders. Owned and managed the launch of Azure’s new flagship acquisition program for AI-aligned workloads.

Led product marketing for Amazon Relational Database Service (RDS) commercial engines (RDS for SQL Server and RDS for Oracle) as well as AWS hybrid cloud services (RDS on Outposts and RDS on VMware). Responsible for content and messaging to drive awareness, adoption, and perception of Amazon RDS services. Goal to grow the AWS relational database footprint in global markets through effective campaigns, field collateral, developer education, PR/AR outreach, and sales enablement.

Business lead developing and driving the marketing strategy for a $600M annual business. Own the annual marketing plan, customer acquisition and retention strategies, merchandising and advertisement revenue goals, brand development, customer experience and marketing budget impact to P&L. Present business metrics, marketing plans and post-mortem narratives to Senior Leadership. Partner across engineering, product, operations, finance, legal and creative teams to plan, test and optimize marketing campaigns. Analyze efficacy of programs, promotions and processes, optimizing for growth and automation.

Product Marketing Lead for the Amazon Appstore, a division within Amazon Web Services (AWS). Responsible for selection and performance goals in the US, Canada and Australia markets. Focused on driving cost-effective new customer growth by providing a highly engaging product offering, resulting in greater developer/product selection. Ultimately, drive downstream customer share-of-wallet for Amazon.com.

Drove scaling of market expansion in the U.S. including region selection, sales rep allocation and operation support. Owned administration of 3rd party inventory providers including tech integration and management, channel-specific product development and performance metrics.

Project managed the creation and launch of custom produced cross-platform marketing campaigns for top-tier strategic accounts across Disney’s multitude of sites and technical environments. Collaborated with cross-functional platform leads to deliver polished and expansive ad marketing campaigns. Led business growth and development projects in a team lead capacity.