Michael Steiner Email & Phone Number

Lombard Il

Elmhurst Il

• Lead/manage all direct aspects of the non-commercial national account business for Kellanova Away From Home • Full P&L responsibilities for $375MM piece of business, managing twelve direct reports, overhead P&L’s, and T&E• Responsible for setting growth strategy for all National Account customers, pull through strategy for field sales team to deliver flawless execution. • Developed customer specific JBP’s for big three management companies (Compass/Aramark/Sodexo)• Lead/managed all healthcare GPO business across (Premier/Vizient/Forum)• Led and negotiated all long-term agreements with Compass Foodbuy/Sodexo, Aramark, and HC GPOs to deliver margin improvement and long-term growth initiatives.

Greater Chicago Area

• Manage corporate relationship for largest Foodservice customer in channel $250MM.• Set growth strategy, implementation, and execution with direct field sales team and broker, (1 category analyst, and one sales execution specialist direct reports)• Leverage industry NPD data to identify category opportunities with PL and national branded items.• Successfully negotiated category captaincy within cookie/cracker category, familiar with Sysco sourcing process• Reversed cracker RR -4% to +2% via leveraging proper costing structure on private label items vs competitive brands, within specific regional geographies. • Responsible for full customer P&L, corporate income and local trade spend at all 72 Opco’s.• Negotiate long-term contracts across all Kellogg’s categories, with the goal of mitigating trade inflation, optimizing top line growth within the most profitable segments we play in, with our most profitable item categories.

Elmhurst Illinois

• Delivered bottom line operating profit budget and top line gross sales budget of $200 MM.• Develop and execute pricing strategy for field sales organization, determine rate of increase within customer base based on risk and market share.• Developed foodservice customer segment promotions focusing on K-12, College/University, and Acute Healthcare segments.• Responsible for field sales team P&L, trade budgets, allowance spend, overhead.• Responsible for forecast accuracy of top 150 sku’s for the zone to be within 1% of actual sales.• Five direct Managerial reports, 35 ales reports• Managed broker relationship, within “hybrid” markets• Long term contract negotiation experience with Gordon Foodservice $80MM foodservice customer.

Mid-West

• Managed Gordon Foodservice for all Kellogg’s business $80MM customer• Direct manager for ten sales representatives totaling an annual volume of $90MM.• Analyze zone P&L’s to determine profitability and sales direction.• Analyze financial trends/trade budgets to help dictate sales strategies.• Implemented and executed a private label saltine for GFS, turning declining category (15%) to positive 12% through P6 2011• Successfully executed complex contract negotiations with multiple customers, Gordon Foodservice, Sysco Foodservice, USF.• Successfully grew territory plan 3.6% or $1.3MM above PY in 2010.• Attended “Finance For Sales Managers” at University of Chicago Booth School of Business in 2011

Elmhurst Illinos

• Manage all Customer Service/Logistics operations for FS/Vend Divisions, direct manager of nine supply change analysts across FS and Vend.• Responsible for average monthly budget of seventy million between FS/Vend divisions.• Managed period end/year end directives set forth by the division. Responded to all Field Sales/National Account inquiries relating to all transportation, product availability, and forecasting issues.• Successfully implemented Sysco cracker conversion to all 65 opco’s ensuring smooth transition and acceptable fill rates, and on-time deliveries.• Presented training sessions on supply chain efficiencies to new District Managers, i.e., MAP, CPU, DPP programs, volume exception reports, and order flow.• Functioned as liaison between Battle Creek Product Availability, transportation, and distribution facility GMs to make sure all orders fill at 98.5% and are delivered on customer’s RDD.

Midwest

• Managed 50 Midwest chain accounts encompassing an 8-state territory, such as Godfather’s pizza, Safeway CPS, Potbelly’s, and Portillo’s.• Functioned as Zone point person to evaluate and execute national programs for big three- Sodexo, Compass, Aramark, and Subway.• Developed relationships with Subway’s DMs in Midwest, i.e., Jeff Wilhelm and Wayne Crucial, penetrated Morning Star Farms Vegi-Max product, and CIAC initiative.• Sold incrementally 115,000 saltine/cracker business across, three accounts, Deli Time-USF Bensenville, Safeway CPS (Dominick’s), Happy Joes, Buona Beef.• Developed commercial account sales presentations, i.e., LTO’s menu offerings, value added sales opportunities.• Created marketing program for NOWSS Group, through Gordon’s Food Service, new healtcare GPO.

Developed and executed local chain programs for the largest regional commercial accounts within the Midwest

Midwest

Responsible for second largest US Foods Distribution House in the country - Bensenville IL $15MM annuallyDeveloped annual marketing plans and negotiated LTA's to ensure profitable sustainable growth for both Kraft Foods and the customer

Greater Chicago Area

Responsibilities included managing several vending distributors and contract management companies and vending operators.Develope annual marketing plans to ensure dollar spend was used to grow top line profitable volumeFocused on coffee, and beverages, and snacking lines to drive segment growth