Analytics and campaign execution

CIBC Quarterly Individual and Team Achiever, Q2 and Q3 2014Worked internally within customer marketing and across LOBs to gather and analyze relevant client, product, financial, and competitive data to develop quantifiable, fact-based dashboard;Interacted and worked effectively across multiple teams to facilitate information sharing that ensures a consistent, common understanding of key client metrics;Leveraged technical skill SAS, SQL to extract data from multiple data warehouses;Conducted quantitative evaluations to assess funds managed growth, loss mitigation, and product consolidation.

Campaign analytics:Conducted retail banking marketing campaign post analysis in accordance with the statistics measurement process. Conducted ROI analysis and provide recommendations to future designs.Engaged in rreconciliation of campaign results, data-driven sales lead evaluation, and client centric analyses.Conducted internal walk-through of campaign post analysis results and ensured results are communicated clearly and accuratedly to various business partners