Responsible for developing and executing a strategic approach for generating new leads, as well as nurturing previously existing leads and their sources, while achieving maximum monthly move in goals and quarterly occupancy goalsSchedule and conduct engaging and knowledgeable community tours, leveraging a community- wide marketing plan that involves multiple departmentsEngage prospective residents through strong communication, storytelling, & people skills, an in- depth… Show more Responsible for developing and executing a strategic approach for generating new leads, as well as nurturing previously existing leads and their sources, while achieving maximum monthly move in goals and quarterly occupancy goalsSchedule and conduct engaging and knowledgeable community tours, leveraging a community- wide marketing plan that involves multiple departmentsEngage prospective residents through strong communication, storytelling, & people skills, an in- depth understanding of the community's offering, and extensive knowledge of the industry landscapeProactively identify creative tactics and opportunities to convert leads to move-ins, collaborating with team members & departments to provide thoughtful, individualized accommodations for new and prospective residentsFacilitate weekly meeting with real estate investors and corporate regional directors to provide an accurate picture of the current market landscape, anticipated monthly occupancy, sales strategy and review of sales activityServe as an expert internal resource on sales process, strategy and protocols. Involved in recruiting, hiring, training, coaching, day-to-day management and mentoring of a sales team of 5 across director, coordinator and associate levelsOrganize strategic on-site events to promote, reinforce, and foster the community's brand reputation, continuously developing and utilizing relationships with local organizations & community members Show less

• Achieved and maintained over 97% community occupancy throughout duration of 11-year tenure• Developed and implemented all marketing plans—including public relations, advertising, and strategic promotions—with a $100K annual budget and a team of four contributors• Nurtured lead sources (legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance… Show more • Achieved and maintained over 97% community occupancy throughout duration of 11-year tenure• Developed and implemented all marketing plans—including public relations, advertising, and strategic promotions—with a $100K annual budget and a team of four contributors• Nurtured lead sources (legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts), organizing strategic marketing events both virtually and on site• Reinforced the community’s brand reputation to achieve maximum occupancy goals, reaching and exceeding monthly quotas• Utilized sales processes and systems for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals• Negotiated with media partners to guarantee advantageous contracts• Trained team members and ensured their success in closing sales, marketing practices, and company tools and programs Show less

• Coordinated annual print and digital advertising campaigns—including rate negotiations, contract reviews, and copy development• Edited, updated, and monitored website activity and analytics, employing tactics to improve SEO • Optimized landing pages, banners, copy and all web-based elements to increase conversions and engagement• Organized and directed all inbound inquiries from various online channels and referral sources amongst relevant department members

• Supported the leadership team and marketing department by developing strategies, coordinating project activities, and participating in research efforts• Served as Editor of promotional Community Newsletter (circulation of 1,500) and company blog • Originated and managed community social media channels• Composed, proofread, and edited memos, letters, e-mails, press releases and advertorials • Planned and coordinated special projects and events, including team building meetings… Show more • Supported the leadership team and marketing department by developing strategies, coordinating project activities, and participating in research efforts• Served as Editor of promotional Community Newsletter (circulation of 1,500) and company blog • Originated and managed community social media channels• Composed, proofread, and edited memos, letters, e-mails, press releases and advertorials • Planned and coordinated special projects and events, including team building meetings and fundraising events Show less

Managed shipping, allocation and inventory duties for a fashion designer, including:• Working with the production department regarding fabric orders and finished garments• Allocating orders according to stores located domestically and internationally• Packaging complete orders before deadline• Training new employees entering the shipping department