- Client Leadership for Lufthansa Group in Digital Media and Transformation- Building a Digital Culture of incremental Growth- Leading a Cross-Functional Team in a Matrix-Organisation

_ Scaling Services: Scaled data & technology services with a team of 6 sales professionals and a matrix-oriented team of 24 data scientists, analysts, UX experts, and technology consultants._ Launching New Entity: Launched Acceleration as a new entity, managing commercials, resources, and group structure._ Team Building: Built senior consulting teams and scalable implementation resources within GroupM and through offshoring in WPP Holding._ Google Platform Reselling: Established Google Marketing & Cloud Platform reselling framework._ Efficiency Improvements: Implemented processes to increase project efficiency by 80%, optimizing business prioritization and project probability criteria._ Client Leadership & Product Development: Led client engagements, product development, and implementation responsibilities._ M&A Prospecting: Prospected M&A opportunities to drive strategic growth.

_ Strategic Business Development: Established and managed a new business area in Marketing Technology & Data Solutions, generating €1 million in annual consulting fees._ Team Building: Recruited and built a nine-person team within a year, leveraging new non-agency profiles to enhance capabilities._ Agile Transformation: Implemented agile frameworks with design thinking and agile processes, resulting in transparent communication and a 20% increase in project efficiency._ Agency Transformation: Led the transformation from a media-focused agency to a technology consulting firm, overseeing comprehensive change management._ Client Mandate Evolution: Transformed the Vodafone mandate from media support to a technological and process-oriented consulting engagement._ Product Development: Expanded the agency portfolio with proprietary technological and data-driven products, generating an additional €250,000 in revenue within a year._ Precision Marketing: Advised on the Agency as a Service division, implementing new job profiles and processes in data-driven media management (DSP, DMP, SSP, yield management)._ International Digitization Project: Initiated and led a pioneering international digitization project for GroupM, modernizing work methods using Office365 for collaboration and transparent communication. Managed change with a clear roadmap, training, and success monitoring._ Automation Solutions: Developed internal solutions to increase automation process efficiency, including cloud-based reporting with Azure, PowerBi, Adverity, MLflow, and Azure Machine Learning.

_ Budget Oversight: Managed strategic and operational budgets exceeding €45 million, ensuring efficient allocation and maximum ROI._ Strategic Customer Management: Led digitalization initiatives for key clients including Danone, Kaufland, and Henkel, fostering long-term partnerships and delivering innovative solutions._ Henkel Account Leadership: Directed the digital budget for Henkel, achieving: + Improved contract terms, enhancing qualitative deliverables by 5% despite a reduced overall budget. + Initiated and trained teams in programmatic buying, increasing efficiency by over 18% through better target audience and cross-media management._ Team Leadership: Directed a team of 45 professionals, overseeing departmental organization, strategy design, and ensuring alignment with company objectives._ Field Office Management: Provided technical and disciplinary leadership for field offices in Hamburg, Munich, and Berlin, ensuring consistent performance and adherence to company standards._ Resource Planning & Development: Contributed to holistic resource planning and process improvements. Developed and implemented an extended personnel evaluation sheet, focusing on potential assessment and individual development roadmaps._ New Business Development: Drove new customer acquisition through effective pitch management and ideation, securing partnerships with leading brands and expanding the agency’s client base._ Innovative Strategies: Created the "Brandformance" strategic concept, integrating branding and performance goals. This model became a standard for performance-oriented new business pitches._ Pitch Success: Successfully led digital pitches for major clients, contributing to significant business growth and enhancing the agency’s reputation in the market.

Professional and disciplinary management of two teams (14 employees), responsibility and implementation of holistic marketing campaigns, process optimisation and issue management across several locations, budget responsibility and strategic allocation for portfolio customers, management and development of digital strategies for portfolio customers, strategic management and support for new business, design and development of the E-Commerce, participation in special projects.German translation / deutsche Übersetzung:Fachliche und Disziplinarische Führung von zwei Teams (14 Mitarbeiter), Verantwortung und Umsetzung von holistischer Marketingmaßnahmen, Prozessoptimierung und Issue-Management über mehrere Standorte, Budgetverantwortung und strategische Allokation für Bestandskunden, Führung und Entwicklung digitaler Strategien der Bestandskunden, Strategischer Führung und Unterstützung bei Neugeschäften, Gestaltung und Entwicklung der E-Commerce, Beteiligung an Sonderprojekten.

Responsibility and development of a budget plan, strategic development of a content marketing strategy in B2B, concept for optimizing the application process, design and coordination of advertising materials, texts and articles, planning and implementation of external representations.German translation / deutsche ÜbersetzungVerantwortung und Gestaltung eines Budgetplans, Strategische Ausarbeitung einer Content-Marketingstrategie im B2B, Konzept zur Optimierung der Antragsstrecke, Gestaltung und Koordination von Werbemitteln, -texten und -artikeln, Planung und Umsetzung von Außenrepräsentationen

Co-design of the corporate strategy, unit management of social media and e-mail marketing (business development, product management and project management), team management of a three-person consultant team, consulting for digital transformation, responsible for internal IT infrastructure and project management of workplace modernization.German translation / deutsche Übersetzung:Mitgestaltung der Unternehmensstrategie, Unit-Leitung Social Media und E-Mail-Marketing (Business Development, Produktmanagement und Projektleitung), Teamleitung eines dreiköpfigen Consultant-Teams, Beratung zur digitalen Transformation, Verantwortlich für die interne IT-Infrastruktur sowie Projektleitung der Arbeitsplatzmodernisierung.

Unterstützung des Vertriebsleiters, Konsolidierung großer Datenmengen, Aufbau und Analyse von diversen Wissensdatenbanken (Wettbewerbsanalysen, Vertriebskennzahlen, Preiskalkulationen usw.), Übersetzung von Marketingmaterialien vom Englischen ins Deutsche, Führung der Intrastat-Statistik, Konzeption und Erstellung von Werbematerialien.

Selbständige Vorbereitung und wöchentliche Durchführung des Tutoriums in Begleitung der Lehrveranstaltung Internes Rechnungswesen.