C-level executive across Product, Technology & Operations.Builder of transformative Products, Teams and Organizations. Founder member of the Peacock senior leadership team to build that Team and Product.Designed and Delivered the NBCU Ad Platform to converge $10B+ of Ad inventory across Broadcast, Cable, and Digital.Proven track record of delivering regardless of the original level of ambiguity or chaos.Equally successful in transforming legacy organizations or building from scratch; each of any size.Skilled at moving large boulders up steep hills and in how to make complex and multi-layered objectives look easy.
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Senior DirectorSlalomPound Ridge, Ny, Us -
Chief Product OfficerLocality Jul 2023 - PresentNew York, Ny, UsTransforming how to deliver Local Advertising to Broadcast and Streaming -
Gtm AdvisorSacrilege Motors Jun 2022 - PresentAdvising founder on Marketing, Branding, and Go-to-Market strategies. -
Evp Dtc Change Delivery & Business OperationsPeacock Tv Apr 2019 - Jun 2022New York, New York, UsSelected by CEO NBCU as founding member of Peacock leadership team. - Built and led a delivery team to create the lanes, align, and manage risk across Strategy, Distribution, Product, Marketing, Content, Decisions Sciences, Business Ops, and Tech.- Built and led Business Ops teams of Marketing Services, Billing, and Customer Care.- Assertively identified and resolved issues for initial commercial launch and subsequent large content launches: WWE, Tokyo Olympics, Beijing Olympics, and Super Bowl LVI.- Created delivery team for the first International deployment of Peacock platform for SkyShowtime to European market.- Enabled NBCU to solidly enter the steaming wars ahead of growth targets. -
Evp Sales SolutionsNbcuniversal Media, Llc Jul 2012 - Apr 2019New York City, Ny, UsBuilt an industry-first, and still only, integrated Sales Platform across Broadcast TV, Cable TV, and Digital.- Migrated all Linear and Cable Sales systems to one Sales and Traffic system across a $10B enterprise.- Ran a team of 300+ people across Tech and Ops.- Initiated and created a custom Revenue Management system that not only connected real-time to the transactional systems, but also provided optimization and modeling for Sales Planning.- Initiated and deployed systems and process to bring the quality of Linear delivery to Digital and the addressability of Digital to Linear.- Initiated and implemented industry-first integrated scheduler across Linear and Digital.- New systems credited with delivering an incremental and ongoing annual $100M to Upfront sales. -
ConsultantThe Weather Channel Jan 2012 - Jul 2012Atlanta, Ga, UsLed assessment of Ad Sales systems across all platforms at The Weather Channel -
Managing PartnerTheory M 2011 - 2012Project Director at ESPN for strategic effort to replace Ad Sales systems
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Svp, Ad Sales Solutions And Client EngagementTurner Broadcasting System 2008 - 2010Atlanta, Georgia, UsResponsible for roadmap development and internal Client Engagement for the Ad Sales Systems stack across all Platforms -
Svp, Ad Sales And Traffic Systems DevelopmentTurner Broadcasting System 2005 - 2008Atlanta, Georgia, UsLed the internal systems development of Turner's Cable Traffic system (Crossroad) for all Turner domestic networks (e.g. CNN, TBS, TNT, Cartoon, etc.) and the ongoing development of Turner’s Ad Sales systems -
Svp, Business ImprovementTurner Broadcasting 1999 - 2004Atlanta, Georgia, UsProposed, created, and led an internal operational consulting group for Turner worldwide -
Sales SystemsTurner Broadcasting 1995 - 1999Atlanta, Georgia, UsAnalyst and Manager for Ad Sales systems -
Systems EngineerEds Group 1988 - 1995Us
Michael Mayer Education Details
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Virginia TechElectrical Engineering -
Science Hill High School
Frequently Asked Questions about Michael Mayer
What company does Michael Mayer work for?
Michael Mayer works for Slalom
What is Michael Mayer's role at the current company?
Michael Mayer's current role is Senior Director.
What schools did Michael Mayer attend?
Michael Mayer attended Virginia Tech, Science Hill High School.
Who are Michael Mayer's colleagues?
Michael Mayer's colleagues are Jessica Salmond (Heffner), Ma, Pmp, Meri Collins, Chris Inouye, Lauren Sancya, Mike Bailly, Caleb Mayberry, Chuck Desai.
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