Staff Copywriter
Boston
Responsible for web content and database management for an international marketing company specializing in concierge services and lifestyle experience Partial Portfolio: Macy’s Thanksgiving Parade, Coachella, Oktoberfest 2011, Broadway Shows, Napa Wineries, American Express Dining Programs Assisted with web content and product copy for 3 national brandsCreated travel and leisure guides, restaurant reviews, daily newsletters, event marketing… Show more Responsible for web content and database management for an international marketing company specializing in concierge services and lifestyle experience Partial Portfolio: Macy’s Thanksgiving Parade, Coachella, Oktoberfest 2011, Broadway Shows, Napa Wineries, American Express Dining Programs Assisted with web content and product copy for 3 national brandsCreated travel and leisure guides, restaurant reviews, daily newsletters, event marketing, promotionsCollaborated and brainstormed with Head of Publishing and Account Executives on branding, content strategy, and project scope Improved an existing in-house database management system (Knowledge Management database):Authored technical tutorials, training resources, and information guides to maximize productivity and user interface Edited 2000+ employee-authored, web-based content items for system usage Conducted in-depth group and one-on-one training sessions with employees on database use and external communications processesActed as a Project Manager for all departments:Worked with Client Representatives/Product Marketers to create company awareness for employeesCoordinated and conducted bi-weekly meetings to discuss process mapping and database enhancementsWrote and maintained a daily company newsletter “Central Hub” featuring departmental announcements, internal policies & procedures, new product launches, and events Show less