Michael Thompson Email & Phone Number

Pittsburgh, Pennsylvania, United States

Reston, Virginia, United States

•Led retail media team around management of Tier 2 (regional), Tier 3 (dealer) and dealer marketing co-op programs for Volkswagen dealers in the United States•Directed Tier 2 agency around media strategy, dealer association budgets and cross-tier audience strategies•Drove dealer adoption, performance and vendor lineup of Tier 3 certified digital program•Managed marketing co-op budget and brand guidelines to ensure dealers maximize co-op fund usage •Coordinated with regional… Show more •Led retail media team around management of Tier 2 (regional), Tier 3 (dealer) and dealer marketing co-op programs for Volkswagen dealers in the United States•Directed Tier 2 agency around media strategy, dealer association budgets and cross-tier audience strategies•Drove dealer adoption, performance and vendor lineup of Tier 3 certified digital program•Managed marketing co-op budget and brand guidelines to ensure dealers maximize co-op fund usage •Coordinated with regional field teams to optimize their dealer advertising efforts/programs Show less

Washington Dc-Baltimore Area

•Markets Covered: Pittsburgh, Northeast PA, DC-Maryland, Central PA-Harrisburg•Consulted with dealership management within assigned territory around sales operations, inventory optimization, financial performance and market share opportunities•District point-person for SmartPath digital retail tool enrollments, on-boarding and sustainment•Mentored newer district managers within region around role best practices•Created an inventory dashboard report within the region that… Show more •Markets Covered: Pittsburgh, Northeast PA, DC-Maryland, Central PA-Harrisburg•Consulted with dealership management within assigned territory around sales operations, inventory optimization, financial performance and market share opportunities•District point-person for SmartPath digital retail tool enrollments, on-boarding and sustainment•Mentored newer district managers within region around role best practices•Created an inventory dashboard report within the region that grew into a national report within new reporting system Show less

Washington Dc-Baltimore Area

•Markets Covered: Northeast PA, Philadelphia•Consulted with dealership management within assigned territory regarding fixed operations processes, marketing, retention, customer satisfaction and profitability•Monitored dealership warranty expense and assist with authorization of escalated claims•Communicated and administered Toyota fixed ops policies, procedures and promotions with assigned dealers•DSPM of the Month – May 2109, June 2019

Washington Dc-Baltimore Area

•Markets Covered: Central PA, Pittsburgh, Baltimore, Philadelphia, DC-Northern VA•Providing digital marketing consulting and product training to dealers within assigned territory with the end-goals of driving a more positive customer experience and increased sales•Conducting in-depth analysis of dealership processes and coordinating with fellow regional team members to implement recommendations•Planning and execution of regional training sessions•Creation of multiple digital… Show more •Markets Covered: Central PA, Pittsburgh, Baltimore, Philadelphia, DC-Northern VA•Providing digital marketing consulting and product training to dealers within assigned territory with the end-goals of driving a more positive customer experience and increased sales•Conducting in-depth analysis of dealership processes and coordinating with fellow regional team members to implement recommendations•Planning and execution of regional training sessions•Creation of multiple digital and lead management reports which have led to increased dealership lead volume and lead sales close rates Show less

Washington D.C. Metro Area

•Provided regional management with ongoing assessments and recommendations to drive digital engagement, innovation and success at Tier 2 (regional) and Tier 3 (dealer) for the Chrysler, Dodge, Jeep, RAM, FIAT and Alfa Romeo brands•Translated market & digital data into actionable strategic recommendations and executable digital campaigns within the region•Managed a multi-million-dollar Tier 2 digital marketing budget designed to drive regional awareness for FCA products•Supported a… Show more •Provided regional management with ongoing assessments and recommendations to drive digital engagement, innovation and success at Tier 2 (regional) and Tier 3 (dealer) for the Chrysler, Dodge, Jeep, RAM, FIAT and Alfa Romeo brands•Translated market & digital data into actionable strategic recommendations and executable digital campaigns within the region•Managed a multi-million-dollar Tier 2 digital marketing budget designed to drive regional awareness for FCA products•Supported a field team of district sales managers with mentoring, digital updates and marketing assessments•Consulted and trained in-region dealers on their digital strategies to help drive incremental sales growth•Executed digital marketing strategy that maintained the highest lead sales close rate of any region in nation•Collaborated with regional marketing team on incentive, brand marketing and vehicle positioning strategies•Created numerous digital, marketing and sales reports which helped drive greater visibility and action around critical key performance indicators Show less

Herndon, Va

Managed TradeMotion relationship with Volkswagen and Audi of North America.•On-site program manager for OEM parts and accessories e-commerce program•Collaborated with client on key program goals and metrics•Led the creation of enhanced program reporting that drove greater insight into successes and areas of opportunity•Setup a product backlog and release schedule within Agile environment that provided greater transparency and sped up release times to program platform

Bethesda, Md

•Directed desktop, mobile website and content management system (CMS) development projects from initiation through delivery including requirements gathering, planning, scheduling work flow, managing budgeted resources, and formal project documentation•Cultivated strong professional relationships with clients and assisting with overall marketing program management •Collaborated with clients to identify key e-business needs and develop technical solutions with a focus on driving bookings… Show more •Directed desktop, mobile website and content management system (CMS) development projects from initiation through delivery including requirements gathering, planning, scheduling work flow, managing budgeted resources, and formal project documentation•Cultivated strong professional relationships with clients and assisting with overall marketing program management •Collaborated with clients to identify key e-business needs and develop technical solutions with a focus on driving bookings and increasing online exposure•Served as a project manager on several internal product development projects•Conducted quality assurance checks on client deliverables prior to delivery•Understanding of responsive web design (RWD), HTML5, CSS3, XML, PHP, JavaScript, Flash processes, limitations and technical requirements•Exposure to Waterfall, Scrum and Agile team frameworks Show less

Burlington, Vt

•Provided on-going consulting on digital marketing projects and initiatives to a broad client base of automotive dealers•Consulted with clients on SEO, PPC, CRM, email marketing and social media strategies•Grew a client portfolio value through up-sell opportunities and contract retention•Coached and mentored up to four junior account managers during their on-boarding process•Conducted product training sessions and provided best practice tips on digital marketing product… Show more •Provided on-going consulting on digital marketing projects and initiatives to a broad client base of automotive dealers•Consulted with clients on SEO, PPC, CRM, email marketing and social media strategies•Grew a client portfolio value through up-sell opportunities and contract retention•Coached and mentored up to four junior account managers during their on-boarding process•Conducted product training sessions and provided best practice tips on digital marketing product suite•Q3 2010- Highest Net Promoter Score Retail Account Management Team Show less

Silver Spring, Md

•Reviewed client requirements for a vehicle, advised them of BMW’s offerings that best matched their needs, demonstrated vehicle features, aided in completing vehicle purchase process and conducted post-sale follow up•Utilized customer relationship management (CRM) software to manage customer base•Maintained an online review presence on various review sites

Fairfax, Va

•Performed search engine optimization and conversion optimization on dealer websites that resulted in increased traffic and customer leads•Updated websites with new content and pricing data on a regular basis •Managed sales lead and appointment setting process•Analyzed and assessed pricing strategies based on dealer market research in local market •Provided consulting and training to management and staff on customer relationship management (CRM) software•Created optimized… Show more •Performed search engine optimization and conversion optimization on dealer websites that resulted in increased traffic and customer leads•Updated websites with new content and pricing data on a regular basis •Managed sales lead and appointment setting process•Analyzed and assessed pricing strategies based on dealer market research in local market •Provided consulting and training to management and staff on customer relationship management (CRM) software•Created optimized templates and automated schedules within CRM system that led to increased appointments and sales Show less

Fairfax, Va

•Organized vehicle storage and organization for multiple dealerships•Provided training and guidance to other lot porters on best practices•Performed pre-delivery inspections of new vehicles

B.A., Public Relations, Business Administration

Education record