Lead the vision, strategy, & execution of product, assortment, & channel strategies for all global product lines. Responsible for leading a team of designers & developers, & collaborating with cross functional leadership teams, who are focused on driving & expanding Big Agnes’ leadership position within the outdoor market.

Responsible for creating the strategic direction and oversight for Black Diamond global footwear categories with accountability for strategic business and product launch planning, global product line management, product development leadership, and delivery of activity and consumer driven product initiatives.

Oversaw all global footwear category management across Lifestyle & Performance categories as we led with industry disrupting innovation, outdoor authenticity, & culture being at the core of the product creation process. Responsible for overall product direction & seasonal storytelling to drive broad customer and consumer adoption.- Led a six person product management & merchandising team responsible for setting the strategic vision, overseeing the product creation process, & ensuring consumer right assortments within the global marketplace for the Performance, Lifestyle, & Youth footwear businesses- Reset the overall category strategy with a focus on driving authenticity through scaling innovation, focusing on key classifications, & optimizing the product creation calendar

Responsible for product strategy, merchandising, & business planning for the global footwear, apparel, & essentials categories. Led the global product creation process & teams from concept and briefing to commercialization.- Managed & led a team of 4 product line managers, 1 product line coordinator, & 2 advanced innovation personnel- Defined and led the overall business strategy and operations for the Global Apparel, Footwear, & Essentials businesses- Built & guided multi-year product pipeline, strategy, & implementation for advanced innovation

Responsible for leading and managing all elements of the product creation process for the global footwear division; Define and establish category product vision, strategies and seasonal initiatives, all designed to reach seasonal goals, revenue/margin targets, and long-term strategic goals

Led the strategy, planning and creation of all styles in the global product collection; A consumer and marketplace expert, translating knowledge into product insights and innovations, while growing market share and achieving business goals.

Lead the vision, strategy, creation, and implementation of all styles in the global run footwear product category. Successfully established a long-term strategic vision and road map for the division. Launched revolutionary product and business building global initiatives that resulted in over 130% global category growth.

Managed the development of all global footwear lines from initial concept to production commercialization for all assigned footwear projects.

Assisted in the product development of entire backpack, sleeping bag, tent, bottle pack, and apparel lines from initial prototypes to final production.

Responsible for developing and maintaining strong dealer relationships for key accounts and specialty dealers. Coordinated communication with internal stakeholders and managed dealer communications.Engaged in sell-in processes for both national accounts and specialty accounts to ensure brand & product initiatives are appropriately supported.

Established and successfully executed short and long-term strategic marketing plan and programs to support store sales and achieve corporate and district objectives.