• Optimized and standardized existing processes which resulted in a 30% increase in return on investment• Implemented group campaigns, a calendar system, a campaign management system, a monthly goal system, a standardized tracking system, and restructured data gathering and data analysis to boost efficiency • Developed and documented standard operation procedures for the training of new Media Buyers • Tracked and assessed team and individual performance; optimized strategies in real-time to meet revenue goals• Continued to perform the duties and responsibilities of previous position

• Managed the hiring, training, and daily performance of 5 Media Buyers; conducted weekly status update meetings and monthly employee reviews; supervised and approved campaign proposals, campaign launches, and resolved any planning, execution, or analysis issues• Directly managed a portfolio of company’s highest value generating accounts; oversaw a budget of $1.5M total spend• Developed processes to improve employee productivity, morale, and revenue• Acted as subject matter expert for campaign designing, optimizing, scaling, and troubleshooting• Researched current market trends to develop innovative marketing strategies and discover new campaign verticals and opportunities• Conducted performance reporting to executive management bi-monthly • Built and maintained profitable relationships with vendors by conducting consultative meetings and negotiations• Continued to perform the duties and responsibilities of previous position

• Used market, keyword and competitive intelligence research to formulate lead generation campaign plans, resulting in cost-effective pricing models, maximum advertising efficiency, and high quality conversion rates• Designed and coded high performing ad copy and landing pages in HTML, CSS, JavaScript, and PHP• Developed, tracked and launched campaigns on over 15 tier 1, 2, and 3 ad networks, including Google AdWords and Bing Ads.• Conducted data gathering and analysis on a weekly basis to pinpoint areas for improvement and identify growth opportunities• Prepared campaign reports and optimization plans to present to senior management• Optimized low performing campaigns to achieve positive ROI; scaled successful campaigns to increase traffic volume and total profits

• Worked in Information Records Management using Microsoft Excel to migrate hard copy files to electronic data• Supported the administrative assistant answering phone calls, filing documents, and organizing the Annual Laboratory Safety Awareness Picnic

• Provided assisted living care for a client with developmental disabilities• Offered daily supervision and supported client with personal and living needs• Provided food, clothing, personal hygiene, and other homecare services