Michael Vernon Email and Phone Number
new york, new york, united states
Michael Vernon's Location
West Grove, Pennsylvania, United States, United States
Michael Vernon's Contact Details
Michael Vernon work email
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Michael Vernon personal email
n/a
Michael Vernon phone numbers
About Michael Vernon
Experienced Marketing Manager with a demonstrated history of working in the financial services industry. Skilled in Management, Risk Management, Finance, Strategy, and Analytical Skills. Strong marketing professional with a Finance and Marketing focused in Finance and Marketing/Accounting from West Chester University of Pennsylvania.
Michael Vernon's Current Company Details
Jpmorgan Chase & Co.
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VP Marketing Analytics
new york, new york, united states
- Website:
- jpmorganchase.com
- Employees:
- 286575
Michael Vernon Work Experience Details
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Vp Marketing AnalyticsJpmorgan Chase & Co. Jul 2022 - PresentUnited Stateso Lead product, channel and offer decisioning and optimization for credit card acquisitionso Enhance analytics sophistication in Direct Mail channel to determine lead product, offer, contact strategy through targeting, test and learn.o Lead cross channel marketing investment optimization through cross channel synergies and drive marketing efficiencies.o Identify opportunities to enhance Value generated and drive growth from operating decisions and articulate incremental P&L impacto Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and trackingo End to end project management to develop strategy, build consensus across cross functional stakeholders and implement recommendationso Collaborate with internal modeling, analytics team. Build cross functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organizationo Be accountable for audit and control requirements
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Vp Marketing Analytics Insight SpecialistTd Aug 2017 - Jul 2022Mount Laurel, Njo Lead on the interpretation of complex business issues, generate multifaceted insights and identify opportunities to help drive businesso Identify opportunities for business growth within a specific business or function by identifying potential use cases and value drivers. o Synthesize complex and vast amount of information and translate into actionable insights and strategy.o Work closely with business partners to gain deep understanding of the business and relevant objectives in order to contribute to the strategic direction of respective business and/or the enterprise.o Formulate relevant and meaningful data analysis through comprehensive profiling tools, segmentation, as well as leveraging analytics.o Act as an analytics & insights working lead/resource to others. Work closely with senior leadership on significant projects. Collaborate with partners on business challenges and deliver fact-based analytical advice that aligns to strategy and drives shareholder value. Leverage knowledge of data capabilities to build and deliver insights. Act as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business -
Marketing ManagerDitech Financial Llc Aug 2015 - Sep 2017Greater Philadelphia Area• Offer proposals for strategic direction, promotional offers, product mix, and communication channels supporting retention. • Manage the strategy, tactics, creative positioning, execution, and optimization of all digital acquisition campaigns and digital touch-points. Acquisition channels include Display, Email, Paid and Organic Search, Paid Social and Affiliate.• Responsible for adhering to the campaign launch calendar and implementing key control points for ensuring regulatory compliance.• Developed acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leverage emerging channels (Display, PPC, Video, Social, etc.) to deliver against account goals.• Perform comprehensive and competitive research to substantiate the cited information in the marketing collateral.• Led the implementation of process improvements and oversight of external vendor resources toward creative development and email deployment.• Partner closely with key Marketing stakeholders (Marketing Operations, Partnership, Research, etc.) to present marketing plans, provide updates on top initiatives and key performance indicators.• Experienced with web analytic platforms (Google Analytics), Social Media Management Platforms (HubSpot) and digital marketing channels.
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Marketing ManagerBarclaycard Dec 2011 - Aug 2015Wilmington, Delaware• Received, reviewed and implemented business requirements for acquisition campaigns and offers. • Scoped product and campaign feasibility with BTG and within Customer Delivery.• Routed copy through Legal, Compliance and partner to ensure consistency, accuracy and compliance.• Manage creative agency relationships, from creative brief to final mechanicals, to ensure successful campaigns within budgeted expenses.• Reviewed campaign metrics to ensure accuracy and consistency; review volumes and make scheduling adjustments when needed.• Ensured quality and timeliness of campaign execution.• Demonstrated ability to review analytical data and audit findings to identify trend and risk areas.• Executed cross channel media integration tactics. -
Vp Consumer Product Strategy Analyst IiBank Of America Mar 2011 - Dec 2011Wilmington, Delaware• Involved managing products, production, and implementation for small Business Card.• Ensure that the small business card division operates with the appropriate controls and is in compliance.• Audit output from business partners to ensure populations/quantities are in line with expectations.• Communicate and Coordinate appropriate timeliness to ensure all deadlines are met for successful campaign completion.• Coordinate progress of change to expectations to all levels of management and business partners.• Analyze portfolio by running SAS queries to identify opportunities to optimize the existing credit card product and bring relevant offers to a targeted audience.• Report on program results by analyzing the “Test” vs. “Control” data from previous retail marketing campaigns and use that data to refine my selection strategy for New and existing projects.• Drive retail Spend on credit card products by implementing product upgrades strategies that generate incremental activation and usage. -
Project Manager – Portfolio Operations/Acquisition OperationsJpmorgan Chase Apr 2005 - Mar 2011Wilmington, Delaware• Managed the re-occurrence Portfolio Utilization Program (PUP) which markets a volume of 8-15 million pieces of mail monthly.• Clearly define program objectives, lead the development of the implementation plan, and oversee the execution of that plan.• This is the most complex program in Portfolio Operation; it consists of a matrix with over 250 cells, 25-35 CVC’s, 25-30 LTC’s, Letter shop Instruction and multiple new marketing concepts to be implemented on a consistent basis. • It requires an individual to be detailed, strategic in concept, organized, deadline driven, PC savvy and most of all communicative in nature.• Ability to manage several lines of business at once as PUP is engaged with and processes all lines of business including Mass Affluent; High Net Worth; Partner Card; Rewards and Biz Card.• Ensure process capability, control and improvement by developing and implementing relevant quality assurance procedures.• Establish and maintain working relationship with: technology management, business management, program sponsors, vendors, and business clients.• Act as a communication channel between Technology and the business for ongoing program management status and issues, opening up communication channels, coordinating messages and setting business expectations.• Manage workload of marketing campaigns to proactively identifying and resolving issues that would present a risk to on-time implementation of the program/project.• Functioning as an escalation point to keep all parties aware of overall project impacts while identifying resources and/or scheduling conflicts.• Document all changes on project scope; support PCRs, actively lead/participation in meetings at the project / operational level as well as to provide continuous feedback on block project status.
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Systems Analysts, Re-Pricing Corporate OperationsMbna America Jun 1994 - Apr 2005Wilmington, Delaware• Assisted project managers in the execution of price change projects including “one-time” changes, bulk APR • Increase and decrease, fee modifications, and other pricing enhancements as required. • Prepared and executed mainframe computer queries (FOCUS, SSI, DB2, INFOQUEST, and VISUAL BASIC) for project analysis, reporting and execution.• Utilized PC-based applications (Excel and Access) for project analysis and reporting.• Used mainframe, distributed systems, and PC-based analysis tools to support special analysis projects.
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Marketing ManagerMbna America Jun 1994 - Apr 2005Wilmington, Delaware• Identified and implemented new partnership distribution strategies to maximize the effectiveness of event marketing account acquisition to accomplish account goals.• Developed governance process frameworks for interactions and integrations with the different vendors.• Managed strategic account relationships with senior management of supplier organizations, including a leadership role in cross functional and cross business unit sourcing teams as well as in negotiations effort with suppliers. • Understand and have mastered contracting best practices, negotiation strategies, and tactics.• Administered commercial and financial arrangements with vendors to include billing, invoicing, performance/penalty adjustments and internal chargeback’s, where appropriate.• Provide consultation, to Marketing and Sales departments, Product Development and International on how consumer research can aid their decision making.• Evaluated and executed the regionalization of event marketing to increase the focus on approximately 100 groups.• Completed direct promotions event production and execution for over 200 marketing events, resulting in approximately 120,000 accounts which generated over 1,000 accounts.• Negotiate vendor/supplier fees for custom and industry research.• Negotiated contracts with stadium executives in order to secure vendor space and merchandise rights for Super Bowl appearances as well as large venues (State Fairs).• Identified and maintained a business relationship with college directors. While creating and selling a marketing package tailored to the colleges needs. Worked closely with the media marketing channel, legal, and an advertising vendor to develop a creative marketing piece that was leveraged as a best demonstrated practice.
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Senior Loan Review Analyst, Specialized Lending/Credit AcquisitionMbna America Jun 1994 - Apr 2005Wilmington, Delaware• Analyze credit data and financial statements; determine degree of risk; report findings. • Evaluate customer records and recommend payment plans. • Work with credit association and other business representatives regarding credit information. • Complete loan applications, including credit analyses and summaries of loan requests, and submit to loan committees for approval. • Review individual or commercial customer files to identify and select delinquent accounts for collection. • Work with customers to resolve complaints and verify financial and credit transactions. • Analyze financial data such as income growth, quality of management, and market share. • Compare liquidity, profitability, and credit histories of establishments being evaluated with those of similar establishments in the same industries and geographic locations Credit experience required: utilizing Dun & Bradstreet, Credit Bureau (Experian, Trans Union, and Equifax), and related commercial bureau reports to render a sound credit decision. • Knowledge of financial statement, tax returns, and cash flow analysis skills required.
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Channel Manager / Motor Sports, Marketing And Sales AdministrationMbna America Bank Jun 1994 - Apr 2005Wilmington, Delaware• Established & maintained new customer base through face-to-face solicitation at motor sports events.• Planned, managed & executed direct promotional marketing operations for Joe Gibbs NASCAR/Busch series.• Helped establish common goals between key stakeholders and vendors, and drives communication between both sides.• Performed all logistical Support operations including, staffing, and budgeting, education and motivation of the entire event.• Worked with internal and external stakeholders in a way that positively engages their support using problem solving, persuasion, and proactive communication skills.• Presented and developed marketing packages to all prospective clients as well as created and implemented multi budget proposals for the entire year.
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Various Customer Facing PositionsMbna Jun 1994 - Apr 2005Wilmington DelawareVarious roles MBNA America including experience in: operationsmanagement, Fraud, call center operations, Disputes, Business Card,Risk and many other customer facing roles.
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Trust AdministratorPnc Trust Jun 1993 - Jun 1995Greater Philadelphia AreaHandled the following Trust Fund Walter Annenberg.
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Assistant To Vice PresidentSmith Barney May 1987 - Mar 1992Greater Philadelphia AreaMany
Michael Vernon Skills
Strategy
Management
Banking
Cross Functional Team Leadership
Credit Cards
Leadership
Analysis
Finance
Risk Management
Budgets
Marketing
Vendor Management
Operations Management
Program Management
Mergers And Acquisitions
Credit
Budgeting
Access
Product Development
Negotiation
Pricing
Michael Vernon Education Details
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Finance/Marketing/Accounting
Frequently Asked Questions about Michael Vernon
What company does Michael Vernon work for?
Michael Vernon works for Jpmorgan Chase & Co.
What is Michael Vernon's role at the current company?
Michael Vernon's current role is VP Marketing Analytics.
What is Michael Vernon's email address?
Michael Vernon's email address is michael.vernon@td.com
What is Michael Vernon's direct phone number?
Michael Vernon's direct phone number is +161020*****
What schools did Michael Vernon attend?
Michael Vernon attended West Chester University Of Pennsylvania.
What skills is Michael Vernon known for?
Michael Vernon has skills like Strategy, Management, Banking, Cross Functional Team Leadership, Credit Cards, Leadership, Analysis, Finance, Risk Management, Budgets, Marketing, Vendor Management.
Who are Michael Vernon's colleagues?
Michael Vernon's colleagues are Gabriela Arias, Dunita Moonshiram, Michelle Eliane, Stacey Warden, Latika Jain, Luewana Robinson, Hussein Fellahi.
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Michael Vernon
Greater Chicago Area1aol.com
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