Michael Vezina

Michael Vezina Email and Phone Number

Key Account Management | Sales | Marketing Development & Execution | People Development | Team Leadership | Customer Experience @ Coca-Cola
atlanta, georgia, united states
Michael Vezina's Location
Brentwood, Tennessee, United States, United States
Michael Vezina's Contact Details
About Michael Vezina

I love sales because you help people find solutions to their needs. Creating value through matching product/service to customer needs is my greatest strength. My curiosity on how to help positions me as a customer consultant that is relied on for input. My customers would say I become a part of their business.I believe I win when I can get the best thinking on issues. Leveraging my team and the customer provides me with the best thinking to resolve issues and move initiatives ahead. It enables me to grow my business faster and more profitably I have a passion for mentoring and developing others. My development plans focus on opportunities for people to gain experience and skills to enable them to move to their desired role.As a team leader, inclusion and diversity are vital. I love the analogy that diversity is being at the dance and inclusion is being asked to dance. I make sure everyone gets to the dance and is asked to danceMy skills include sales management, marketing program development and execution, strategic selling and team leadershipPlease feel free to contact me at Clemson9685@gmail.com

Michael Vezina's Current Company Details
Coca-Cola

Coca-Cola

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Key Account Management | Sales | Marketing Development & Execution | People Development | Team Leadership | Customer Experience
atlanta, georgia, united states
Employees:
75239
Michael Vezina Work Experience Details
  • Coca-Cola
    Director, National Sales - Sonic
    Coca-Cola Jan 2004 - Present
    Nashville, Tennessee, United States
    • Negotiated use of annual 13.1 million in funding to increase volume every year for 7 years and led the team in operating income 3 out of last 4 years.• I diagnosed key customer opposition and changed them from opposing to promoting Premium Lemonade, #1 profitable product: thus, saving the brand. • Developed and executed market plans for the Sonic Tea Test in 3 markets in both parts of the test resulting in 12 million eq cases of new business. • Leveraged relationships with SONIC’s Field team to drive beverage attachment across 11 of the 21 SONIC Business Consultants in over 20 states.• Partnered with the Nashville Co-op to raise funds for employee scholarships, giving away over $1,000,000 in scholarships leading to increased retention within SONIC’s 4th largest market, resulting in lower turnover and 12% higher sales volume for SONIC and Coca-Cola.• Leveraged existing fundraising card to create a new co-brand card for the Nashville Co-op. Branded, managing development and execution of the card, raising 1.5 million annually for local communities the last five years.• Coached and collaborated with the Coca-Cola Insights Team to provide generational insights to one of SONIC’s largest organizations. Actionable insights were used internally and with multiple customers. • Recruited cross-functional team and spearheaded an idea to finish 2nd in the 2017 Coca-Cola Grand Challenge• Engaged associates, developed individualized action plans, and mentored 6 associates which ignited career growth and led to three promotions.• Implemented strategies to elevate team engagement and customer value creation through the Pathways Project Team which helped lead to 7 consecutive years of volume growth.
  • The Coca-Cola Company
    Account Executive
    The Coca-Cola Company Jan 2000 - Jan 2004
    Nashville, Tennessee, United States
    • Developed and led the test of the Flavor Focus Program with SONIC. The program reinforced the ability to customize beverages. It was rolled out over 2,000 drive-ins driving operating income and sales for the team.• Leveraged SONIC’s relationship with the Tennessee Titans to implement a beverage promotion from 2000-2003 resulting in increased sales and profits for Coca-Cola and SONIC.
  • Acosta Sales & Marketing
    Account Executive
    Acosta Sales & Marketing 1996 - 1997

Michael Vezina Skills

National Accounts Shopper Marketing Consumer Products Fmcg Consumer Insight Key Account Development Income Statement Iri

Michael Vezina Education Details

Frequently Asked Questions about Michael Vezina

What company does Michael Vezina work for?

Michael Vezina works for Coca-Cola

What is Michael Vezina's role at the current company?

Michael Vezina's current role is Key Account Management | Sales | Marketing Development & Execution | People Development | Team Leadership | Customer Experience.

What is Michael Vezina's email address?

Michael Vezina's email address is mv****@****ptd.net

What is Michael Vezina's direct phone number?

Michael Vezina's direct phone number is +161537*****

What schools did Michael Vezina attend?

Michael Vezina attended Wilbur O. And Ann Powers College Of Business At Clemson University.

What skills is Michael Vezina known for?

Michael Vezina has skills like National Accounts, Shopper Marketing, Consumer Products, Fmcg, Consumer Insight, Key Account Development, Income Statement, Iri.

Who are Michael Vezina's colleagues?

Michael Vezina's colleagues are Makera Smith, Robert Nahass, Mbongeni Vincent, Linda Kalihe, Lisa Allard, Xikombiso Ngobeni, Sofia Frias.

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