Michael W. Email & Phone Number

Alabaster, Al

Scratch-built a franchise business model selling gourmet desserts, expanding to multiple mobile and retail locations. Key skills: Market development, staffing, social media marketing, advertising, large-scale event planning, customer service, volume sales.

Rainbow City, Al

Planned product development and timelines, develop advertising and social media resources for executed campaigns. Coordinated with franchise sales team to seek new markets. Key Skills: Art and design direction, campaign planning and management, product development and seasonal production planning.

4555 Southlake Parkway, Birmingham Al 35244

Led a team developing business development initiatives, branding, and collateral. Trade show design and execution. Developed and executed message-driven communications to clients and prospects via trade publications and social media. Key Skills: Team leadership, project planning, resource management, networking.

Birmingham, Alabama Area

Evaluated client needs, providing solution options and consulting. Pursued sales opportunities and developed client relationships. Managed projects involving digital marketing planning, design, and production for UAB, The Alabama Fire College, Pangea Two, and others. Key Skills: Sales, networking, project management, skill and resource acquisition.

I updated NSR's national web presence and regional microsites, and managed their email and social media campaigns. I also managed internal IT resources and assisted in IT decision-making.Key Skills: Web development, graphic design, email marketing.

I worked with businesses to analyze their markets and competition, then design & develop marketing solutions that give them an edge over the competition. I developed dynamic solutions for graphic identity, web design, and print implementations.Key Skills: Graphic design, web development, networking, sales.

Red Clay had an extensive list of clients with differing design and technology needs that were not being met with their current products. I helped spearhead and create a new web design & development department, which allowed Red Clay to become a more integral part of their clients’ technology solutions and claim a greater share of their clients’ technology budgets.Key Skills: Graphic Design, web development, client development, sales support.

Motion Industries is an industry leader in using web solutions for their customers supply processes. I helped design and implement complex solutions with the goals of increasing customer dependency and retention, making interactions easier and keeping those customers from switching to other suppliers.Key Skills: Logos & branding, UI/UX design, Developer coordination, marketing & advertising.

I created their identity, from the company name and branding all the way through their interactive marketing collateral. I also worked with different layers of management and design team employees to create the products and help our clients effectively market their businesses on the internet.

Oversaw and coordinated the design staff, worked with company executives to develop client identity and internet marketing, developed internet products, researched & recommended new technologies & applications to enhance our products.

I created a curriculum and taught extension classes to businesspeople on how to effectively market themselves on the web, and how to use good design to give themselves an edge over the competition.

Bs, Marketing

M.S. Ind, Industrial, Graphic & Interface Design

B.S., Environmental Design