I have been working in SEM since early 2007 beginning at the Found Agency in Sydney before moving to HotelClub, ZUJI (Travelocity Asia Pacific), the hipages Group and finally Beyond Media Global.After many years in the space I still enjoy hands on SEM campaign build, management & analysis. Starting out at an agency gave me a great opportunity to manage & grow client accounts across many verticles, working with both large and small budgets to various CPA targets. In this role, exposure to a broad range of client accounts also gave me a valuable introduction to analytics software, landing page testing and recommendations.Working in-house I've had the opportunity to manage campaigns targeting both international & domestic markets in the highly competitive travel sector. I've also had the opportunity to manage & train other SEM professionals and become proficient with bid optimisation software platforms.