Mike is a creative director and an award-winning multi-disciplinary designer and innovator, fusing creative and strategic expertise with technical know how. He works at the intersection of brand, people, technology and culture to help create and develop new products, packaging and services.He works throughout the creative process, from insight, ideas and vision at the front end to design concepts and their execution at the back end. With experience encompassing consumer electronics, fin-tech, food and beverages, health and wellbeing, homewares, personal care, retail and transportation, he offers an incredible client portfolio and a track record of successful product launches. His work has been recognised by awards: two DBA Design Effectiveness, a Gold Pentaward, two Bronze Pentawards, two Dieline awards, two Red Dots, two Starpacks, two Millennium Products, two Gold medals from European Salons, a Horners award for the innovative use of plastics, and commendations from Design Week and Marketing Week.