Michael Weldon Email & Phone Number

Media, Pa, Us

Media, Pennsylvania, United States

Provide a variety of services to CPG companies including strategic planning, capability development, and change management.* Kellogg's, Hostess Brands, Kind Snacks, Dannon, Storck

Greater Philadelphia Area

Launched Kellogg’s Retail Innovation Group (K-RIG) pilot that designed, developed & tested future-state shopper-based solutions in collaboration with strategic customers and accelerated Kellogg’s leadership in reimagining retail * Envisioned the future of retail in the age of the shopper and defined scenarios and implications for retail and the categories Kellogg’s competes in * Developed a portfolio of retail concepts & shopper experience solutions for possible testing to ensure Kellogg’s wins in the rapidly changing environment * Collaborated with strategic customers to design & test innovative retail solutions to enhance the shopper experience * Led a highly motivated and collaborative team that fostered a culture that spearheaded retail innovation while taking calculated risks

Battle Creek, Michigan

Directed the development of category strategies & key initiatives for the Snack’s portfolio (Crackers, Cookies, Salty Snacks, Wholesome Bars, Fruit Snacks) and coordinated activation across strategic customers & channels* Developed and executed Snack’s category strategies, initiatives & tactics across strategic customers & channels that drove profitable growth, increased market share and enabled Kellogg’s to achieve business objectives* Led the development of well-prioritized category & occasion focused solutions grounded in Kellogg’s proprietary insights and deliver actionable solutions for internal and external stakeholders* Worked in collaboration with customer teams to develop and implement customer-specific category strategies that reflected thorough understanding of customer’s shopper & go-to-market & category strategies* Led the assortment work stream that optimized assortment by customer & channel during the go-2-market transformation from DSD to warehouse model

Hershey, Pa

Successfully championed Hershey’s first ever Knowledge Agenda & Framework to identify, prioritize and activate critical knowledge domains across functional departments & enterprise* Formulated a comprehensive strategic framework consisting of a vision, key transformations and action plans that enabled Hershey to create a competitive advantage to win with knowledge* Advised senior management on critical knowledge domains across major functions to create and capture consumer & shopper demand* Oversaw the development & implementation of enterprise-scale projects while managing scope, budget, timeframes, and senior management expectations* Led Hershey's 1st Community of Purpose comprised of cross-functional Sr. leaders that developed and deployed Hershey's knowledge capability and supporting infrastructure

Hershey, Pa

Developed and implemented Hershey’s Demand Chain model transformation, Insights Driven Performance™, resulting in incremental growth (+350M, +1.5%), expanded share gains (+0.2 pts) and increase in captainships* Co-developed Insights Driven Performance™ joint business planning capability in collaboration with senior leadership and consulting agency* Developed and implemented training collateral (DART - Structured Problem Solving, 4Cs – Strategic Customer Planning) for 12 strategic customer teams across all channels* Consulted on strategic projects at IDP customers to elevate the role of the category and accelerate business performance while demonstrating thought leadership* Created innovative internal communication campaign to support change management program

Hershey, Pa

Launched Hershey’s Retail Innovation Group™ enabling Hershey to increase influence on strategic customer’s retail reinvention projects resulting in Hershey’s selection to lead strategic projects with strategic customers* Designed, developed and deployed an innovative, capability-driven approach to accelerate Hershey’s leadership to influence strategic customers retail innovation in store design, center store optimization, front end evolution, and merchandising excellence* Created own-able & differentiated properties (Front End Team™ & Merchandising Excellence Team™) enabled by a creative & differentiated consumer-centric 4front strategy* Commercialized the capability by creating tailored selling collateral, produced proprietary tools, enhanced processes and implemented a dedicated website for easy access

Hershey, Pa

Successfully reorganized the Category Development Team to align resources to capture channel opportunities resulting in accelerated growth (3X plan), share expansion (+3.7 pts) and expanded captainships* Directed strategy development, planning, and activation to accelerate Hershey’s performance in Food & Convenience channels* Directed, managed, and enhanced the effectiveness of category management initiatives (Big 33) for all Food & C-Store customers* Provided thought leadership, internally and externally, by leveraging industry best practices, innovations and trends around the category, shopper and consumer* Cultivated a culture of winning through people development and team building through coaching, training, recruiting, and succession planning

Bentonville, Ar

Successfully built a premier Category Advisor team that provided best-in-class category leadership that established Walmart as the primary category provider for confections that generated unprecedented growth and category leadership* Served as a Category Advisor to Walmart on category leadership and strategy development with the goal of building Hershey’s reputation in the market as a top-tier supplier and thought leader * Built a best-in-class Category Advisor team that expanded from 4 to 12 Category Advisors* Facilitated an office relocation followed by two office expansions including comprehensive facility upgrades (Merchandising Labs, Virtual Collaboration Capabilities)

Dallas, Tx

Dallas, Tx

Portland, Or

Toronto, Canada Area

Calgary, Canada Area

Bachelor Of Commerce, Marketing, Accounting

Leadership Development Program (Ldp)

LDP participants learn how to strengthen and refine their leadership fundamentals (communication, self-awareness, influence, and learning.

Hogan Leadership Development

HoganLead gives leaders a clear understanding of their performance capabilities, challenges, and core drivers, and provides them.