Michael Weldon

Michael Weldon Email and Phone Number

Founder and CEO @ Media, PA, US
Media, PA, US
Michael Weldon's Location
Media, Pennsylvania, United States, United States
Michael Weldon's Contact Details

Michael Weldon personal email

n/a
About Michael Weldon

Innovative, creative and results-oriented professional with a proven track record of developing innovative business solutions that deliver breakthrough results.

Michael Weldon's Current Company Details
Weldon Consulting, LLC

Weldon Consulting, Llc

Founder and CEO
Media, PA, US
Michael Weldon Work Experience Details
  • Weldon Consulting, Llc
    Founder And Ceo
    Weldon Consulting, Llc
    Media, Pa, Us
  • Weldon Consulting, Llc
    Founder & Ceo
    Weldon Consulting, Llc Jul 2019 - Present
    Media, Pennsylvania, United States
    Provide a variety of services to CPG companies including strategic planning, capability development, and change management.* Kellogg's, Hostess Brands, Kind Snacks, Dannon, Storck
  • Kellogg Company
    Sr. Director, Retail Innovation
    Kellogg Company Jan 2018 - Jun 2018
    Greater Philadelphia Area
    Launched Kellogg’s Retail Innovation Group (K-RIG) pilot that designed, developed & tested future-state shopper-based solutions in collaboration with strategic customers and accelerated Kellogg’s leadership in reimagining retail * Envisioned the future of retail in the age of the shopper and defined scenarios and implications for retail and the categories Kellogg’s competes in * Developed a portfolio of retail concepts & shopper experience solutions for possible testing to ensure Kellogg’s wins in the rapidly changing environment * Collaborated with strategic customers to design & test innovative retail solutions to enhance the shopper experience * Led a highly motivated and collaborative team that fostered a culture that spearheaded retail innovation while taking calculated risks
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  • Kellogg Company
    Director, Category Strategy Snacks
    Kellogg Company Jul 2015 - Dec 2017
    Battle Creek, Michigan
    Directed the development of category strategies & key initiatives for the Snack’s portfolio (Crackers, Cookies, Salty Snacks, Wholesome Bars, Fruit Snacks) and coordinated activation across strategic customers & channels* Developed and executed Snack’s category strategies, initiatives & tactics across strategic customers & channels that drove profitable growth, increased market share and enabled Kellogg’s to achieve business objectives* Led the development of well-prioritized category & occasion focused solutions grounded in Kellogg’s proprietary insights and deliver actionable solutions for internal and external stakeholders* Worked in collaboration with customer teams to develop and implement customer-specific category strategies that reflected thorough understanding of customer’s shopper & go-to-market & category strategies* Led the assortment work stream that optimized assortment by customer & channel during the go-2-market transformation from DSD to warehouse model
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  • The Hershey Company
    Sr. Director, Enterprise Knowledge
    The Hershey Company Apr 2012 - Dec 2013
    Hershey, Pa
    Successfully championed Hershey’s first ever Knowledge Agenda & Framework to identify, prioritize and activate critical knowledge domains across functional departments & enterprise* Formulated a comprehensive strategic framework consisting of a vision, key transformations and action plans that enabled Hershey to create a competitive advantage to win with knowledge* Advised senior management on critical knowledge domains across major functions to create and capture consumer & shopper demand* Oversaw the development & implementation of enterprise-scale projects while managing scope, budget, timeframes, and senior management expectations* Led Hershey's 1st Community of Purpose comprised of cross-functional Sr. leaders that developed and deployed Hershey's knowledge capability and supporting infrastructure
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  • The Hershey Company
    Sr. Director, Insights Driven Performance & Retail Innovation Group (Rig)
    The Hershey Company Jan 2011 - Mar 2012
    Hershey, Pa
    Developed and implemented Hershey’s Demand Chain model transformation, Insights Driven Performance™, resulting in incremental growth (+350M, +1.5%), expanded share gains (+0.2 pts) and increase in captainships* Co-developed Insights Driven Performance™ joint business planning capability in collaboration with senior leadership and consulting agency* Developed and implemented training collateral (DART - Structured Problem Solving, 4Cs – Strategic Customer Planning) for 12 strategic customer teams across all channels* Consulted on strategic projects at IDP customers to elevate the role of the category and accelerate business performance while demonstrating thought leadership* Created innovative internal communication campaign to support change management program
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  • The Hershey Company
    Director, Retail Innovation Group (Rig)
    The Hershey Company Jul 2009 - Dec 2010
    Hershey, Pa
    Launched Hershey’s Retail Innovation Group™ enabling Hershey to increase influence on strategic customer’s retail reinvention projects resulting in Hershey’s selection to lead strategic projects with strategic customers* Designed, developed and deployed an innovative, capability-driven approach to accelerate Hershey’s leadership to influence strategic customers retail innovation in store design, center store optimization, front end evolution, and merchandising excellence* Created own-able & differentiated properties (Front End Team™ & Merchandising Excellence Team™) enabled by a creative & differentiated consumer-centric 4front strategy* Commercialized the capability by creating tailored selling collateral, produced proprietary tools, enhanced processes and implemented a dedicated website for easy access
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  • The Hershey Company
    Director, Category Development - Food / C-Store
    The Hershey Company Jul 2009 - Jun 2010
    Hershey, Pa
    Successfully reorganized the Category Development Team to align resources to capture channel opportunities resulting in accelerated growth (3X plan), share expansion (+3.7 pts) and expanded captainships* Directed strategy development, planning, and activation to accelerate Hershey’s performance in Food & Convenience channels* Directed, managed, and enhanced the effectiveness of category management initiatives (Big 33) for all Food & C-Store customers* Provided thought leadership, internally and externally, by leveraging industry best practices, innovations and trends around the category, shopper and consumer* Cultivated a culture of winning through people development and team building through coaching, training, recruiting, and succession planning
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  • The Hershey Company
    Director, Category Development - Walmart Group
    The Hershey Company Jul 2003 - Jun 2009
    Bentonville, Ar
    Successfully built a premier Category Advisor team that provided best-in-class category leadership that established Walmart as the primary category provider for confections that generated unprecedented growth and category leadership* Served as a Category Advisor to Walmart on category leadership and strategy development with the goal of building Hershey’s reputation in the market as a top-tier supplier and thought leader * Built a best-in-class Category Advisor team that expanded from 4 to 12 Category Advisors* Facilitated an office relocation followed by two office expansions including comprehensive facility upgrades (Merchandising Labs, Virtual Collaboration Capabilities)
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  • The Hershey Company
    Manager, Category Development - West Division
    The Hershey Company Jul 2002 - Jun 2003
    Dallas, Tx
    View
  • The Hershey Company
    Category Development Manager - Kmart
    The Hershey Company Jan 2002 - Jun 2002
    Dallas, Tx
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  • The Hershey Company
    Category Development Manager - Kroger West
    The Hershey Company Jul 2000 - Dec 2001
    Portland, Or
    View
  • Hershey Canada, Inc.
    Category Manager - Canada
    Hershey Canada, Inc. Nov 1997 - Jun 2000
    Toronto, Canada Area
    View
  • Hershey Canada, Inc.
    Category Management Analyst
    Hershey Canada, Inc. Jan 1997 - Oct 1997
    Calgary, Canada Area
    View

Michael Weldon Skills

Sales Management Prospace Segmentation Consumer Products P&l Management Shopper Marketing Category Insights Consumer Insight Jda Retail Sales Brand Management Spectra Analytics Nielsen Retail Category Management Iri Ac Nielsen Marketing Research Grocery Product Development Sales Operations Wal Mart Supply Chain Management Management Supply Chain Strategy Categorization Key Account Management Customer Insight Competitive Analysis Income Statement Marketing Strategy Forecasting Demand Planning Merchandising Fmcg Market Planning Key Account Development Sap National Accounts Pricing Strategy Trade Marketing Brand Equity Process Improvement Customer Marketing Strategic Planning Cross Functional Team Leadership Market Research Manugistics

Michael Weldon Education Details

  • University Of Saskatchewan
    University Of Saskatchewan
    Marketing, Accounting
    View
  • Center For Creative Leadership
    Center For Creative Leadership
    Leadership Development Program (Ldp)
  • Hogan Assessments
    Hogan Assessments
    Hogan Leadership Development

Frequently Asked Questions about Michael Weldon

What company does Michael Weldon work for?

Michael Weldon works for Weldon Consulting, Llc

What is Michael Weldon's role at the current company?

Michael Weldon's current role is Founder and CEO.

What is Michael Weldon's email address?

Michael Weldon's email address is mw****@****eys.com

What is Michael Weldon's direct phone number?

Michael Weldon's direct phone number is +147941*****

What schools did Michael Weldon attend?

Michael Weldon attended University Of Saskatchewan, Center For Creative Leadership, Hogan Assessments.

What skills is Michael Weldon known for?

Michael Weldon has skills like Sales Management, Prospace, Segmentation, Consumer Products, P&l Management, Shopper Marketing, Category Insights, Consumer Insight, Jda, Retail, Sales, Brand Management.

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