Michael Welsh Email & Phone Number

Auburn, Ma

Manage Supermarket Clients Non-Foods DepartmentsDevelop Marketing and Advertising programsPrepare and Present Annual Business ReviewsPrepare and Manage Budgets, Sales Forecasts and P/L statements

Red Lion Pa

•Member of Corporate Management Team responsible for planning financial success and long term growth of 3 family owned business entities•Assist President/Owners with day-to-day operation of businesses•Corporate contract negotiation for utilities and business related equipment•Counsel and assist General Managers with sales, advertising and marketing activities •Execute special business assignments as requested by owners•Hiring and development of Manufacturers Rep Sales Teams in remote regions of country

York & Robesonia Pa

•Managed hiring, supervision, performance evaluation and daily activities of (80-100) team members in Customer Service, Sales/Service and Merchandising departments•Direct responsibility for sales and service of independent retailers in eleven states (VA, MD, DE, PA, NJ, NY, CONN, MASS, VT, NH, ME)•Attainment of $75MM+ annual sales budget •Maintained annual payroll budget of $3.75 MM•P & L responsibility / general expense control (vehicle repair, employee travel etc.)•Oversee use and disbursement of $300,000 in private label marketing funds •Prepared and executed sales and marketing presentations to retailer ad groups•Sold and marketed bill-through programs generating sales of over $2 MM annually•Developed, sold and marketed 1-HR Photo program, equipment sales exceeding $1MM •Planned, designed and executed retailer trade shows, divisional meetings and special events•Production of annual Non-Foods marketing assessment report•Corporate representation at industry meetings; trade shows and conventions•Retail headquarters sales, business reviews and presentations