Michael Wiley Email & Phone Number

Ann Arbor, MI, US

Providing advisory services to entrepreneurs and startups as well as innovation and growth consulting to entrenched businesses. Seeking angel investment opportunities in companies seeking to solve major societal issues.

New York, NY, US

Navigating the present and future of communications in a rapidly changing landscape.

Paris, FR

Invested in leading digital economy companies. Board observer and advisor for U.S. portfolio companies. Exits included MoPub (Twitter 2013), Flite (Snap 2016) and Disqus (Zeta Global 2017).

Paris, Ile De France, FR

• As a key member of the Growth team, this position was focused on growth activities for Publicis Groupe and its top 25 clients globally
• Built and coordinated a global collective of innovators, disruptors, and makers that were able to deliver discrete capabilities to clients that improved their business activities
• Leveraged world-class startups to facilitate marketing efficiency and growth for clients
• Evaluated, built, and invested in strategic startups for the benefit of Publicis Groupe and its agencies
• Participated in strategic M&A activities

London, England, GB

• Focused on startups that deliver innovations in mobile, social, data analytics and next-generation storytelling
• Developed products, services and business opportunities for Publicis Groupe agencies and the Ventures partners
• Operated as a liaison and adviser to the joint Orange/Publicis Venture Fund managed by Iris Capital
• Served in an advisory capacity to portfolio companies
• Identified and assessed M&A targets

London, England, GB

• Conceived and co-developed a leading proprietary social media advertising solution and trading desk which handled over $150 million in media spend within 18 months
• Led the implementation of a global strategy that insured world-class and holistic social media capability existed within PM's four primary brand agencies at the time - Digitas, Razorfish, Starcom MediaVest Group and.
• Responsible for identifying and assessing possible targets for M&A and partnerships
• Leader for social media training and education working in conjunction with Altimeter Group
• Developed and guided relationships with social media platforms, vendors and services including Facebook, Twitter, YouTube, Tumblr and LinkedIn.
• Consulted with agency leads on matters related to social media strategy for their clients

New York, NY, US

• Delivered significant ongoing revenue growth throughout the Great Recession
• Provided social media, creative, strategy and brand management consulting for many leading brands and Fortune 500 companies
• Also provided strategic communications for large M&A transactions
• Specialized in the creation of holistic integrated marketing programs that leveraged digital, social media, and strategic partnerships in order to transform marketing and communications

New York, NY, US

• Established Edelman as leader in the development of large-scale social media programs and enterprise social media strategies
• Created digital and social media strategy and service offerings for Edelman teams to offer clients globally
• Worked with major Internet and social media platform players on behalf of clients
• Negotiated strategic partnerships for core Edelman service offerings
• Led strategy for global client accounts

New York, NY, US

• Appointed to orchestrate a turnaround strategy at an underperforming business unit
• Initially stabilized, then dramatically grew the business through talent alignment and business development efforts
• Led M&A efforts resulting in a significant acquisition that positioned the company as a digital leader in the UK
• Served on UK leadership team and consulted on a variety of large accounts

New York, NY, US

• Hired to serve as an internal and external social media evangelist but ultimately was a co-founder of Edelman Digital
• Acted as hired gun for all major accounts in order to speed the adoption of social media and customer experience in marketing programs
• Consulted on creative, strategy and transformation for multiple leading brands

Detroit, Michigan, US

• Responsible for all digital media ventures, digital content distribution strategies and social media
• Led an internal web development team, oversaw significant outsourcing and directed numerous agencies in the execution of digital programs
• Developed strategy and vision for the company in the areas of communications, technology, customer experience and corporate brand
• Worked in tandem with key communications and marketing disciplines: corporate, financial, consumer, crisis, direct marketing, advertising and e-commerce
• Responsible for all consumer-generated media and Internet monitoring activities
• Pioneered the corporate adoption of social media by creating a portfolio of properties including the FastLane blog with Robert A. Lutz

Detroit, Michigan, US

• Participated in both corporate communications and brand strategy and planning
• Wrote communications plans to support key initiatives
• Architected, developed and managed Socrates, the GM corporate Intranet portal
• Conceived and established GM Media Bureau for centralized information dissemination
• Led all webcasting activities worldwide
• Developed and managed a dynamic workflow management and communication system for Global Communications staff

Ba, Economics

Executive Mba, Management