Corporate Marketing Director
CurrentDeveloped a new Marketing Infrastructure for International vertical market• Manage Inside Sales Organization• Development of marketing tools - Internet Web Page - Software Demo DVD's, Marketing Information System for prospects and customers - Company Website – Web Product Commercials –Company Blog- Web Product Commercials• Manage development of multimedia, video, and online presentations• Develop new product ads, direct mail programs, International trade shows, customer conferences, email broadcasts, company newsletter, and product seminars.• Market Research & Competitive Information - International Vertical Market• Manage Sales Administration for Contract Processing, Proposal Writing, & Commission Payments• Implemented Retention and Attrition Programs to include ongoing Customer Surveys & Outbound Telemarketing Programs• Merger Team 2000 Manager for Command Data and Alkon Corporation merger• Developed Corporate Employee Programs – President’s Club & Individual Goals Programs• Establish trademark and copyright protection for complete product line• Work Closely with Product Management teams as well as Customer Focus Groups to create and promote integrated solutions