Michael W. Email & Phone Number

Los Angeles, Ca, Us

Marina Del Rey, California, United States

- Conceptualize, coordinate, creative direct, and produce marketing campaigns for Arbor Skateboards globally.- Schedule and activate marketing campaigns in the US and EU. Campaigns are launched organically on social media via Instagram, TikTok and Facebook and are supported by paid digital, email blasts and PR partners.- Work cross functionally to create email blasts for D2C and B2B for the US and EU.- Conceptualize, coordinate and implement experiential marketing activations at various events and for retail partners.- Seed marketing promotional products to influencers, business associates and retail partners.- Oversee creation of POP items for retail partners to give trade marketing support. Work cross functionally with retail partner marketing teams to make sure they are provided with marketing assets.- Manage marketing budget and produce campaigns while adhering to budget and make sure Arbor skate team receives monthly salary and quarterly royalties.- Work cross functionally to make sure Arbor sales team and external rep team are supported.- Manage Arbor Skateboards website and update it with new products and content.- Conceptualize and activate contests and giveaways in the US and EU- Work cross functionally with Arbor Snowboards and Arbor Apparel to activate campaigns for The Arbor Collective.- Deliver KPI’s and analytics reports on social media performance, email blast performance and conversions to upper management.- Oversee Arbor Skate team, negotiate rider contracts, recruit new riders for team.

- Conceptualize, coordinate, creatively direct, shoot and produce marketing assets for Neff various social platforms including Instagram, Facebook, Twitter, Tik Tok as well as Neff website, SMS text blasts and mailers. - Content management for @neffheadwear socials, including content creation, strategizing, scheduling, writing captions and posting as wellas facilitating marketing rollouts for new collections and driving consumers to e-commerce website.- Content management for @madengine socials, this includescontent creation, scheduling, writing verbiage for captions and posting to highlight key moments and diversity and inclusion collections like Black History Month, Hispanic Heritage Month, Veterans Day, Lunar New Year and Pride Month.- Conceptualize, coordinate and implement experiential marketing activations at Comic-Con, Star Wars Celebration, Disney D23 Convention as well as collaborative events with Minecraft and Fortnite to interact with consumers and provide memorable brand awareness increasing experiences. - Seed marketing promotional products to influencers, business associates and retail partners.- Liaise and work in tandem with licensors and external marketing teams on collaborative projects and create approved marketing assets in an incredibly time sensitive, fast paced work environment. - Worked on collaborations with Disney Mickey, Lilo & Stitch, Minecraft, Tom & Jerry, Monster Cereals, Lucky Charms, Chad & JT, Disney Pixar's Lightyear, Star Wars, The Simpsons, Marvel Spiderman, Fortnite, The Nightmare Before Christmas, Ghostbusters, Garfield & Disney's Fantasia.

- Content management for @Teddyfresh socials, this includesstrategizing, scheduling, writing verbiage for captions and posting as wellas creating content, facilitating marketing rollouts for new collections,and driving consumers to e-commerce website.- Seed marketing promotional products to influencers, business associates and retail partners. - Liaise with public relations firm as well as various media outlets for press to maximize brand visibility.- Worked on collaborations with Care Bears and Spongebob

- Conceptualize, coordinate, strategize and implement marketingevents, activations and photo shoots, both domestically and internationally.- Assist other members of the marketing department to create andfacilitate marketing assets for various social platforms including Instagram,Facebook, Twitter, Youtube and Primitive’s website.- Content management for @Primitiveskate Instagram, this includesscheduling, writing verbiage for captions and posting 7 days a week as wellas creation of content, facilitating marketing rollouts for new collections,and driving consumers to e-commerce site.- Facilitate creation of billboards and window banners for retailers working asa conduit between the sales department and design department.- Seed marketing promotional products through a thoroughunderstanding of ERP software such as Exenta and Blast Ramp, to keepinventory, as well as facilitate shipping for influencers, business associates andretail partners.- Work in tandem with team manager to facilitate requests of the Primitiveskateboarding team, firstly being an often point of contact for team riderswhen visiting office and facilitating them getting their products andapparel.- Conceptualize and coordinate in house team building events for thePrimitive employees and upper management like holiday parties, in housepremieres etc.- Help facilitate photo and video shoots for asset creation by helpingselect and compensate models, gathering and transporting apparel, as wellas assisting on set during shoots.- Maintain a close relationship with team riders and act as a liaison betweenteam and in house leadership.- Worked on collaborations with New Balance, Rick & Morty, Dragon Ball Z, Naruto, Vice Media & Rolling Loud Music Festival

Washington D.C. Metro Area

- Responsible for marketing including social media, CRM, communications, proposals, client and contractor relations in a fast-paced, deadline oriented environment- Oversee the entire process for installation of exterior and interior signage which includes: sign packages, bids, obtaining quotes from manufacturers, supervising sign production, reading architectural drawings and takeoffs- Establish and maintain business relationships with contractors, architects and engineering firms

Orlando, Florida Area

- Merchandised seven different sports retail kiosks in shopping malls throughout Central Florida- Acted as a liaison between retail kiosks and warehouse to effectively manage inventory

Orlando, Florida

- Assisted with hard goods buying as well as retail supervision and oversight for visual merchandising- Utilized their POS system for cash and card transactions- Consistently initiated the sales process with guests by suggesting product that satisfied needs

Bachelor Of Arts (B.A.), Communication And Media Studies

Exploring Human Communication Organizational Communication Mass Media Technology and Change Gender Issues Group Dynamics Nonverbal.

Associate Of Arts (A.A.), Liberal Arts And Sciences, General Studies And Humanities