Michael Wright Email & Phone Number

Chatsworth, Ca

● Collaborate with cross-functional teams to define the content strategy and objectives for each CBDfx brand, including CBDfx, CBDfx UK, TRE House, and CBD.co● Develop and maintain an editorial calendar that outlines content strategy, themes, and publication schedule● Conduct market research and competitor analysis to identify content opportunities and trends, as needed● Establish guidelines and SEO best practices for content creation, ensuring consistency and quality across all platforms● Oversee the creation, editing, and publishing of high-quality content, including articles, blog posts, product descriptions, videos, social media content, and more● Manage and mentor a team of copywriters, and freelancers (as needed), providing guidance, feedback, and support to ensure content meets brand standards and objectives● Collaborate with internal stakeholders, such as marketing, design, and product teams, to align content with brand messaging and promotions● Ensure content is optimized for SEO, user experience, and conversion-rate optimization● Continuously evaluate and refine the editorial calendar based on performance metrics and user feedback● Implement A/B testing and other experimentation methods to refine content strategies and drive better results, as needed

Chatsworth, Ca

• Manage copy team for major CBD brand, including staff copywriter and freelancers• Write and edit copy for digital, email, blog posts, social and more• Research industry hot topics and draw on digital content marketing best practices to conceptualize and execute daily articles and features• Write e-commerce focused content for new products• Develop and maintain consistent brand voice• Format and publish content on website using WordPress

Greater Los Angeles Area

• Multi-channel editorial and writing experience for such globally recognized brands as Guitar Center, Gibson Guitar and DC Comics• Outstanding track record in increasing audiences and driving web traffic through social media, with expertise in social messaging, advertising on social platforms, social platform analytics, Social Media Optimization (SMO) and Search Engine Marketing (SEM)• Freelance writing credits include Vampire Vineyards, Stonefire Grill, Advent, Guitar One magazine, Break Magazine, Tallahassee Democrat, Marvel Comics, Lone Star Press and Kidd & Driscoll

Westlake Village, Ca

• Managed copy team for the largest musical instrument retailer in the world, overseeing copy for all channels including digital, email, TV, print, event, radio, OOH, POS and more• Also managed, for a period of two years, marketing copy for Musician’s Friend, a leading online retailer of musical instruments, and Woodwind & Brasswind, a leading retailer in band and orchestra instruments — both sister companies of Guitar Center• Personally wrote all TV and digital video ads, as well as various copy for all other channels• Supervised team of three to ten writers• Worked directly with Creative Director to conceptualize and implement all branding initiatives• Collaborated with Marketing team to bring campaigns to life creatively, including campaign names, taglines, product recommendations and more

Brentwood, Tn

• Oversaw all social media and inbound marketing efforts for School of the Legends, an official partner of the National Football League Players Association.• Composed and deployed messaging and other content on Facebook, Twitter, YouTube, Pinterest and other social media platforms.• During period of employment, Facebook fans grew from under 3,000 to 118,000.• Conceived and executed advertising campaigns on various social media platforms, including Facebook Ads.• Conceived and oversaw acquisition tools, such as Facebook applications and contests.• Advised company policy in Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Marketing (SEM).• Created and oversaw Google AdWords campaigns.• Composed various marketing presentations and copy.• Tracked metrics through Google Analytics, Facebook Insights, Alexa and other tools.• Monitored new and emerging platforms for potential opportunities.

Nashville, Tn

• Served as one of three key marketing executives for international musical instrument company, reporting directly to Chairman & CEO.• Conceived and developed marketing strategies, working with factory division general managers, regional presidents and other key executives.• Created and executed overall vision of Gibson.com website. • From January 2010 to August 2011, unique daily visits rose by 39%, from 74,000 to 103,000. • Links to site (according to Google) rose from 2.7 million to 7.6 million during that same period.• Hired and supervised Gibson.com editorial and correspondent staff, including Gibson.com and Epiphone.com editors, social media editor and international editorial team.• Planned, executed and oversaw launch of new sites for Spanish-speaking markets and India.• Oversaw social media initiative, including Facebook, Twitter, YouTube, blogs and forums. • From January 2010 to August 2011, Facebook fans increased from roughly 8,000 to over 1,100,000. • From January 2010 to August 2011, Twitter followers increased from roughly 14,000 to 98,000.• Wrote, edited and distributed (via Vocus) The Gibson Guitar Radio Minute, a music news service for over 12,000 radio stations worldwide.• Created partnerships with outside websites (including Ultimate-Guitar.com, Antimusic.com, BestBuy.com, Rock.com, ThisDayinMusic.com and others) to share editorial content in exchange for links and impressions for Gibson.com.• Edited and wrote articles for website and copy for product packaging and other marketing materials.• Interviewed major artists for website, including Jeff Beck, Steve Miller, Alex Lifeson (Rush), Slash, Sammy Hagar, Robby Krieger (The Doors), Aaron Lewis, Mick Taylor (The Rolling Stones), George Thorogood, Steve Vai, Eric Johnson, Paul Weller, Joe Bonamassa, Carlos Cavazo (Ratt) and others.• Tracked site metrics through use of Omniture platform.

• Edited all custom publishing projects for DC Comics, including creation of concepts, writing and editing scripts and various copy, hiring art and writing teams, maintaining schedule from concept to delivery, editing printer proofs and other duties. Clients included McDonalds, General Motors, Pepperidge Farms, Lego, Warner Home Video, Warner Bros. Television, The State of Florida, Con Edison, Wrigley, the American Library Association and others. • Produced animation projects for DC Comics Online and custom animation projects for Warner Bros. and Nokia. • Served as quality control on behalf of DC Comics for Warner Premiere animation projects. • Served as print editor for DC Comics’ Zuda line of graphic novels. • Supervised Assistant Editor. Project managed Creative Services design staff.

• Edited up to five monthly publications, in addition to several mini-series and one-shot comics. • Hired writers, artists, colorists and letterers for all books, maintained publishing schedule and worked closely with production, marketing and editorial administration departments. • Assisted Senior Editor with his books and with administrative duties.

• Edited reprint collections (hardcover and softcover). Determined content, located and oversaw restoration of art, edited color and printer proofs, wrote copy, hired writers and artists for new text and cover art.

• Maintained national sales accounts. • Contacted stores and distributors to expand customer base. • Tracked inventory.

• Taught at least two courses per semester (with the exception of some summer semesters), set course objectives, designed syllabi, wrote and presented class lectures and evaluated student performance through administration of exams and term papers. Courses taught include Humanities: Homer to the Gothic, Humanities: Renaissance to the Enlightenment, Classical Mythology, Greek and Latin Elements in English Vocabulary, Latin I and Latin II.

• Coordinated and taught all Latin classes. • Taught one course in World History.

M.A., Classics

Activities and Societies: Held teaching assistantship every year of enrollment.Finished ABD in Doctoral Program in the Humanities.

B.A., History, Minor In Classics