Feature writer - Mike On A Bike

Founder of this private consulting firm specializing in sponsorship sales, naming rights, strategic planning, sponsorship acquisition & negotiation and celebrity endorsement management. Capabilities include business development modeling, non-profit corporate partner development, strategic selling, sponsorship valuation, sales team training and organizational architecture.

Responsible for North American Business Development with a focus on NFL, NBA and NHL teams, stadiums and arenas, World Cup events and Olympic Games.

Oversaw global business development for this WPP agency while actively consulting with key clients on their sponsorship strategy and execution. Specialist in coaching selling skills and innovative problem solving around all areas of sponsorship including Olympic Games, Motorsport, NBA, March Madness, MLB, NHL, Golf, Tennis, charitable organizations and Air Terminals.Reorganized the business development team into a motivated, effective and high performing unit within GroupM.

Managed the final stages of the building of this new high-performance public/private Olympic training centre. Reporting to a diverse board of directors, developed the strategic plan, refined the financial plan and hired the management team that would oversee the operation of the facility.PISE is considered one of the top three research/education/ high-performance sport training centres in the world.

Oversaw the turnaround of the IMG Canada business including NHL broadcast rights, Toronto Raptors NBA launch, Stars On Ice Tour and Canadian Open PGA tournament 1990-1996. Led the Global Consulting Group in NYC, 1995-1997. Opened the Motorsports practice in Charlotte NC - signing Jeff Gordon and consulting with NASCAR 1998-2002. Led the business development team within the Olympic Games Division, 2002-2005.