Michaela Mason Email & Phone Number

Canada

Canada

Clients: Amazon Retail, CDW Canada, Sherrard Kuzz LLP, Fogo de Chao, and Momentum Ventures (FlightHub, justfly, Flygreen, and CruiseHub).Increased total media impressions for a client by 940% in 2023 from 2022 by adjusting outreach strategy.Leading projects from start to finish, including strategy, team staffing, execution, and results.

Canada

Toronto, Ontario, Canada

Created influencer & ad content briefs, reviewed & edited content and tracked metrics.Executed media relations campaigns for announcements, events, and executive presence.Gained exposure to multinational corporations’ internal structure and process.Planned and staffed events with clients, while establishing relationships with vendors, and providing on-site.

Clients: The NEO Exchange, Impala Canada, Torex Gold, Association for Mineral Exploration, and Vale.Managed multi-media campaigns with budgets up to $40K resulting in over 1M+ impressions.Secured earned media by crafting engaging stories about client initiatives.Drafted client communications including press releases, internal memos, and newsletters.Tracked.

Creation of engaging content for RBC internal and external communications channels.External media pitching for RBC Ventures.Developing and updating written material including web content, articles and presentations.

Guelph

Toronto, Canada Area

As an employee of this high-end, curated boutique, deep product and client knowledge are a must to match customers with items best suited to their specific styles and needs.Sales team duties include accurate restocking and inventory reconciliation to ensure efficient store opening and closing.Multiple personal sales over $1000.

Toronto, Canada Area

Supported the development of employee communications, presentations, and leadership speaking points.Contributed to strategic talent attraction initiatives.Designed and created multimedia products such as social media content, image creation, and event invites.Supported events team during townhalls, speaking engagements, and quarterly updates.

Content creation and community management of Colibri & LosCo Instagram accountsCreated digital and social launch campaign strategies

Supported Account Manager on brands including Integra Gold Corp., Vale, and the Ontario Mining AssociationProduced 2 daily media reportsDrafted digital campaign strategies, media advisories and pitchesSupported President at media trainingsResearch for client projects including potential cause related marketing partnerships, profiling media editors and ad.

Toronto, Canada Area

Supported Account Manager on brands including A&W, Maple Leaf Foods, Club Coffee, Ontario Chiropractic Association, and GFL Environmental Produced 4 daily media reportsDrafted media advisories and pitchesHelped facilitate community meetings on behalf of clientsSupported development of media training materialsResearch for client projects i.e. potential.

Toronto, Canada Area

Supported Account Manager on brands including Kérastase Paris, Shu Uemura, Garnier, Geox, Timebomb, Poppy&Peonies and Miraj Hammam Spa by CaudalíeProduced 8 client centered monthly earned media overviewsDrafted media product pitchesCompiled post event reports detailing social impressions, editor coverage, and attendancePlanned and staffed media previews.

Guelph, Ontario

2018 International Women's Day Speaker Series - organized and promoted a sold out event increasing attendance by 30% from previous year.Collaborate with peers to create ideas for events and conferences. Social media promotion to create awareness and increase engagement including use of custom Snapchat filters, Instagram stories and boomerangs, and social.

Worked with Orientation Week team to help make incoming students feel welcome and safe on campus.Ran 3 Inroad Sessions and presented to 30 first year students to help them become orientated on campus, answered their questions and gave them relevant information about the Marketing Management program.

Toronto, Canada Area

Developed media communication skills by creating social media content, marketing calendars, communication plans, estimating a marketing budget, and writing press releases.Applied marketing theory to increase social media likes on Facebook by 200+ in 3 monthsGained valuable "real world" experience working with senior members of the organization including.

Toronto, Canada Area

Taught children ages 3-10, monitored progress and communicated to parents through small updates after class along with midterm and end of session report cards.Responsible for ensuring a safe swim environment by enforcing pool rules, working with a team of lifeguards and keeping certifications up to date.

Toronto, Canada Area

Responsible for weekly cash reconciliation and tracking business expenses using Excel and QuickBooks.

Toronto, Canada Area

Member relations including class sign-up and trouble shooting. Responsible for pool safety, writing report cards, and discussing progress with parents.

Toronto, Canada Area

Set up appointments, handled payments, and ensured the comfort of clients. Maintained a clean salon, balanced inventory, received and verified stock. Created and maintained Facebook and Instagram accounts.

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, Co-Op

Education record

High School Diploma

High School