Michaela Stone Email & Phone Number

Energy Consumers Australia (ECA) is the independent, national voice for residential and small business energy consumers. Through our research, media work and engagement across the energy sector and with decision-makers, we seek to ensure robust solutions to critical consumer energy issues are built into energy policy.As Digital Communications Manager, I create and distribute digital content that platforms ECA's key publications and spokespeople, across websites and social media. I also lead critical digital infrastructure projects, including coordinating website development and maintenance, facilitating cross-team collaboration and managing internal and external relationships.Key responsibilities include:• Writing and editing clear, concise digital communications targeted at the energy sector, to help grow Energy Consumers Australia (ECA)'s reach and impact• Managing website development, content & analytics/reporting• Producing social media content - organic & paid, and analytics/reporting across 6 social media channels to present information and research, consumer attitudes, behaviours and issues in new and creative ways• Increasing brand awareness, including that of ECA's grants program• Project management & facilitation• Managing and commissioning digital assets, including image and video

Http://Www.Anti-Pastel.Com

I founded ANTIPASTEL, an Australia-based illustrated homewares business, to unify my hobbies and interests in illustration, craft, design and cooking. Everything ANTIPASTEL I created, from the brand concept to the packaging design through to ecommerce website design and setup, product photography, market stall planning, design and signage.I have exhibited at several leading Australian craft and design markets, including Finders Keepers, Etsy Sydney Made and The Big Design Market in Sydney and Melbourne.ANTIPASTEL's product offering consists of original, colourful, affordable handmade creations that make people smile, including jewellery, lunch bags, beeswax wraps, linen tea towels and aprons. Designed in Sydney, Australia, ANTIPASTEL jewellery, accessories and homewares feature comic book-style illustrations inspired by cookbooks, cartoons, Australian flora/fauna and popular cuisine.

Sydney, New South Wales, Australia

As Director, Digital (Community & Fundraising) at the Climate Council, I led the Digital Fundraising team by implementing innovative digital fundraising strategies to grow regular and one-off giving and identifying opportunities to amplify the organisation's work, within our 500,000+ strong community of supporters and donors. This included:• Developing and executing our digital fundraising strategy, including implementing innovative advocacy-focused campaigns to grow regular and one-off giving, particularly:-- Launching the organisation's first and largest matched giving campaign at EOFY, raising over $150K in digitally acquired one-off donations.-- Launching 2x matched giving campaigns annually, including achieving $75K in our November extreme weather-focused digital fundraising campaign.-- Launching the fundraising team's first telemarketing reactivation campaign, upgrading 500+ Regular Givers.-- Developing a strong email marketing program and authoring several successful fundraising EDMs (of note: EOFY & November matched giving campaigns).• Progressing partnerships & projects, incl. managing multiple fundraising campaigns through busy periods; transitioning giving platforms, developing project briefs & establishing requirements for digital projects with external stakeholders.• Coordinating the fundraising team's involvement in working groups, to align fundraising and organisational narratives & strategies.• Building a strong, connected team, incl. working closely with the Head of Community to identify skills and resources required to grow our team and meet the organisation's goals, coordinating/facilitating individual & group meetings & workshops, and working with individuals to identify learning and development opportunities.

As Acting Head of Digital Fundraising, I co-led the Community & Fundraising team at the Climate Council through our most successful financial year to date. I was directly responsible for managing and overseeing a small Digital Fundraising team, and writing and operationalising the Digital Fundraising Strategy, including utilising digital advertising for supporter acquisition, engaging our community of subscribers and donors, and growing one-off and regular giving.• Revenue and Budgets: Reporting directly to the Chief Operating and Financial Officer, I made budget, revenue and reconciliation process improvements. • Internal Policy: As a member of the leadership team, I helped to create a positive team culture through input into internal policy decisions.• Great Talent: I have helped to create motivated and connected teams by being directly involved in hiring, selecting and onboarding new team members, including writing job descriptions, reviewing applications and interviewing candidates. Through COVID and the pivot to working online, I worked hard to engage and reward my team virtually.• Technical Projects: Through my involvement in the organisation's CRM migration as a subject matter expert, I worked closely with internal and external project teams to establish needs, develop and test the build, contributing to ongoing platform improvements to enhance the solution.• Growth Mindset: I am always driven to learn and grow, to challenge and develop my professional capabilities. I actively sought to build strong networks across a range of organisations and disciplines, to understand fresh perspectives on digital marketing and fundraising, team culture and leadership.

Sydney, Australia

As Digital Marketing Manager at the Climate Council, I led the digital fundraising team in designing and delivering on our digital fundraising strategy. Our team was tasked with developing innovative digital marketing and advertising campaigns to drive fundraising growth, with a focus on one-off and regular giving.• Stakeholder Engagement: I have several years' experience engaging with a wide range of stakeholders on technical projects, including website development and customer relationship manager (CRM) implementation. I understand the importance of building strong relationships and clear two-way communication in this context.• Strategy Development: A resilient and motivated leader and team member, I am committed to understanding and solving challenges. I enjoy ideation and strategy development, as well as the process of establishing and documenting processes to embed knowledge and ways of working.• Team Leadership: Through my involvement in the leadership team, I contributed to reviewing and developing organisational policies to create a positive, productive working culture across the organisation.• Digital Campaigns: I am always on the lookout for innovations in the digital communications, marketing, fundraising, advertising and social media space, with a particular focus on what nonprofits can learn from the private sector.

Sydney, Australia

The Climate Council is a community-funded organisation and its donors make the organisation's independent voice, media, research and advocacy work possible.As Digital Marketing Officer, I was tasked with attracting and onboarding tens of thousands of new supporters through digital marketing and online advertising campaigns, for which I designed ad creative, wrote engaging copy and set up campaigns across various ad platforms including Facebook, Instagram and Google Ads. I wrote engaging ads, EDMs, petitions, web articles and video scripts and designed user journey flows to onboard new supporters and donors, ensuring we were able to reach new audiences interested in climate change and what we can do about it.

At UNTIL, an Australian-owned gift product distributor, I shared stories of over 20 international brands, to raise awareness, generate buzz and drive wholesale and retail sales across Australia and New Zealand.I gained experience across many areas of the business, from wholesale and retail sales, to email marketing, website content creation (incl. banners and copywriting) and management, image library management, merchandising, media liaison, product catalogue design and print coordination for UNTIL's annual catalogue, featuring hundreds of gift and lifestyle products. This gave me insight into what makes products sell and part influenced my own independent illustrated product label, ANTIPASTEL.I connected brands with stylists for editorial campaigns to align our products with leading lifestyle publications, including AFR Magazine, Vogue, Good Weekend, Inside Out and Real Living.I planned product design and layout for bi-annual trade shows for an ever-expanding catalogue of gift and homeware brands, including Areaware, S'well, Eva Solo, French Bull and Suck UK.I designed and coordinated print production of UNTIL's extensive annual product catalogue, ensuring thousands of products and their brand stories were presented cleverly, clearly and enticingly to design, gallery, gift and homeware stores across Australia and New Zealand.

As a freelance graphic designer/illustrator, I worked on a variety of projects, from print catalogue design, to illustration, branding and invitation design for special events. I typeset a number of Hey Jack! books for Hardie Grant publishers, and designed an illustrated merchandising banner for Mount Zero Olives, which was displayed at travelling exhibitions to complement their range of olive products.