Michael Boe Aagaard Andersen work email
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Michael Boe Aagaard Andersen personal email
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I am a global brand-builder with deep operating and leadership experience in the retail and consumer industry. As a C-level business leader, advisor, board member, and investor, I have built an extensive management track-record creating, growing, and transforming category-defining brands worldwide.EXPERTISEMy areas of expertise include brand, product, retail, international expansion, and general management. These core competencies I have acquired by launching, operating, and providing full P&L leadership to consumer-facing companies ranging in size from early-stage start-up to 26,000 FTE based in Asia, Europe, and Americas.My approach to business is strategic, yet pragmatic and I hold the firm belief that people make all the difference. I have strong interpersonal abilities and excel at working in a cross-cultural environment.As a business operator with experience in start-up, high growth, established and turnaround situations - both from public, founder, family, and PE owned companies, I add value across all lifecycle stages and ownership formats.FOCUS NOWMy passion is to grow people, brands, and businesses. This I now do as a hands-on advisor to founder-led companies, in connection with international growth, transformation and M&A assignments, as well as an active board member in start-ups with focus on sustainable and ethical consumption.When time allows, I love the outdoors, enjoying mountain biking, cross country running, kayaking or a swim in the ocean. Raising my daughter though has been by far the most rewarding experience and (hopefully) will also be the greatest achievement to look back on.Specialties: Situational Leadership, Business Strategy, Change & Transformation, General Management, Internationalization, Brand Building, Product Innovation, Omni-Channel Retail, Operations, Strategic Partnerships, Start-Ups, M&A, and Organization.Myers-Briggs Type Indicator: ENTJ
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InvestorAlbertineVancouver, Bc, Ca -
Associate PartnerAsiacorp Jun 2024 - PresentVancouver, British Columbia, CanadaAsiaCorp is a boutique style consulting firm specialized in developing and executing APAC-focused market entry, growth, and M&A strategies for our clients. This across such vertical consumer markets as: fitness and sports, fashion and luxury, and home goods. -
InvestorAlbertine Jun 2023 - PresentLondon, England, United KingdomBuilt by former executives from Uber and Quintessentially, our technology-driven, invitation-only concierge service eases and enhances our customer's international lifestyle while having a positive impact on the planet. -
Co-Founder & Non-Executive Board MemberPaikka Aug 2019 - PresentHelsinki Area, FinlandPet scale-up, built by a team of animal lovers with operating experience from the fashion, design, and pet industry, bringing premium, human-grade outdoor and home items to dogs and pet parents worldwide. -
Co-Founder & ChairmanSmaekkys Fashion Technology Company Nov 2017 - Sep 2020Guangzhou, Guangdong, ChinaFashion and technology upstart focused on bringing the latest Nordic jewelry design to Millennial consumers in China. Spun-off to local partner in connection with Covid-19. -
Executive Vice President | OnlyBestseller Fashion Group China Mar 2014 - Feb 2017Beijing City, ChinaASSIGNMENT: Reporting to the owners, charged with transforming the business for the ONLY fast fashion brand in China. Fully P&L responsible for the USD 1.2bn turnover, 2,000 own operated stores, and 26,000 employees.ACCOMPLISHMENTS & RESULTS: Returned the brand to growth and improved the business performance by right-sizing the operation from 26,000 to 17,000 FTE, and by incorporating technology in order to increase efficiency, enhance the customer experience, and boost sales. This in the form of a fully integrated digital learning management system, CRM system, and O2O network system that amongst other secured ONLY the position as the #1 female fashion brand on the Tmall platform in connection with the "Double 11" sales event in 2015 and 2016. -
Senior Advisor | Business Improvement And TransformationBestseller Fashion Group China Mar 2013 - Feb 2017Beijing City, ChinaStrategic and personal advisor to the owners applying my technical expertise, market and customer insights to improve the company’s core competencies, execution and business impact in the area of marketing and sales management. -
Senior Advisor And Interim Management | Consumer Lifestyle Products & RetailAndersen Management Consulting Sep 2011 - Feb 2013Asia, Europe, North AmericaAs a freelance advisor and interim manager, used my sector, strategy and operating experience to support clients in connection with Turnaround, International Growth, and Business Buyout assignments. This for founder and family-owned companies, as well as PE groups targeting the small and mid-cap retail and consumer lifestyle sector in Asia Pacific. -
Ceo | Pandora Asia-PacificPandora Sep 2009 - Aug 2011Asia Pacific, Hong KongASSIGNMENT: Hired to execute a “green field” entry of the private equity owned Pandora brand in Asia in time for the IPO of the company, as well as to prepare and built a scalable business model for future growth.ACCOMPLISHMENTS & RESULTS: Lead the venture from early-stage business planning to full-blown execution by successfully launching the brand in 14 markets across Asia Pacific in record time. Exceeded sales expectations by 2x and EBITDA by 12x, and capitalized on the enterprise value generated in connection with the sell-back of my shareholding in Pandora Asia-Pacific to Pandora A/S. -
Co-Owner & Executive Board MemberPandora Jewelry Asia-Pacific Limited 2009 - 2011Hong Kong
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Group Executive Vice President | Global SalesBang & Olufsen Jul 2007 - Aug 2009Europe, Asia, Oceania, North And South America, Middle East, AfricaASSIGNMENT: As a member of the executive management committee, charged with leading the transformation of the global sales organization.ACCOMPLISHMENTS & RESULTS: Executed sweeping changes to the sales system reducing the go-to-market cost from USD 112m to 65m while at the same time reinvigorating growth. Based on the improved business plan and sales of USD 557m, raised USD 80m in new equity capital to sustain the company during the Global Financial Crisis. -
Group Vice President | International Sales And MarketingBang & Olufsen Jun 2005 - Jun 2007Asia, Oceania, North And South America, Middle East, AfricaASSIGNMENT: Reporting to the Group CEO, promoted to oversee, direct and accelerate the business activities in Asia, the Americas, Emerging Markets, the hospitality, superyacht, and prime-residential & MDU sector, as well as own-operated retail. Further responsible for the group's global marketing function.ACCOMPLISHMENTS & RESULTS: Grew sales by 63% to USD 173m through upgrade of local management, partnership focus, the opening of new markets and retail outlets in China, Russia, and India, as well as the launch of the hospitality business, and wholly owned and operated retail outlets in key urban markets such as New York, Los Angeles, Paris, and Copenhagen. -
President And Ceo | North AmericaBang & Olufsen Mar 2003 - May 2005Chicago, UsaASSIGNMENT: Hired to turnaround Bang & Olufsen’s North American operation that following four years of consecutive losses had become a serious threat to the group’s ability to deliver sustainable, shareholder value.ACCOMPLISHMENTS & RESULTS: Grew sales 26% to USD 36m and turned the operation from a consolidated EBITDA of -14% to +25%. This achieved by the right sizing of the operation, the closure and spin-off of loss-making retail units, pruning of the product assortment, as well as innovative growth initiatives such as a highly successful marketing campaign, the implementation of a fully automated CRM system, a novel approach to partnership management, entry into the multi-unit, residential market, and a deep business partnership with APPLE. -
Non-Executive Board Member & AdvisorDtf Travel 2000 - 2003Hjørring, DenmarkProvided operating and strategic guidance to the leading provider of discounted hotel packages in Europe with +700,000 yearly bookings. Introduced a new organizational design, hired a new CEO and built eCommerce division. Improved operating income by +42% and EBITDA by +376%.
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Non-Executive Board Member & AdvisorFilmpeople 2000 - 2003Copenhagen Area, DenmarkHelped define a business model for how best to use feature films to monetize the IP rights developed by the PeopleGroup advertising agency. The company produced such fan favorites as “Polle Fiction” that was based on an advertising concept for the mobile network operator, Sonofon and co-funded by one of Carlsberg’s micro-breweries, Saltum & Neptun.
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Non-Executive Board Member & AdvisorLocomotion Kofod Schiller Film 1999 - 2003Copenhagen Area, DenmarkProvided operating and strategic guidance in connection with the transformation and business growth of Scandinavia’s leading facility house for fashion and lifestyle photography, film, content, PR and web design.
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Co-Founder & Chief Marketing OfficerHaburi.Com Oct 1999 - Aug 2002Copenhagen, Denmark And London, United KingdomASSIGNMENT: Co-founder responsible for all matters related to the Customer Interface processes such as customer acquisition, the web store, and eCRM.ACCOMPLISHMENTS & RESULTS: Built Europe's first online marketplace for the clearance of branded fashion as well as one of the continent’s largest eCRM operations with a 1.9m member base at a CPL of USD 0.62 ensuring the company a position among the top 25% ecommerce players in the McKinsey Group’s global 2001 ePerformance study. Key partners and investors included McKinsey Company, Maersk Group, Nordea, Northzone Private Equity and Deutsche Post. The business was sold to strategic buyer in Germany.
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Senior Vice President | Global Business DevelopmentEgmont Imagination Jun 1998 - Sep 1999Europe, North America, Asia, Copenhagen, DenmarkASSIGNMENT: Headhunted to expeditiously establish and build a viable business platform permitting the EGMONT Group to exploit the value migration into the entertainment industry.ACCOMPLISHMENTS & RESULTS: Built a global kid's animation business based on multiple co-production and distribution alliances in North America, Europe and Asia Pacific. Co-produced such IP properties as: Lizzie McGuire (DISNEY), Rex the Runt (AARDMAN ANIMATIONS), The Upstairs Downstairs Bears (CINAR TV), Troll Tales (ZDF), and the animated feature film hit - Help! I’m a Fish (A-FILM). -
Non-Executive Board MemberEva Entertainment 1998 - 1999London, United KingdomOn behalf of the EGMONT Group, led the spin-off of EVA Entertainment to Pearson PLC, after having performed the internal due diligence, prepared the sales prospect, and presented the company to potential European and American buyers.
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Chief Operating OfficerLego Education Feb 1997 - May 1998North America, Asia, Europe, Billund, DenmarkASSIGNMENT: As a member of the executive management committee, directed worldwide business, marketing and reseller development. Fully P&L, marketing, R&D, and sales accountable.ACCOMPLISHMENTS & RESULTS: Performed a total transformation of the business model returning the educational division to profitability from an EBITDA of -17% to +8% on sales of USD 24.3m. Further, established joint venture with KOMPAN A/S to serve the indoor waiting market and conducted alliance negotiations with the world’s eighth largest toy manufacture, Little Tikes. -
Global Business Unit ManagerLego Education May 1995 - Jan 1997North America, Asia, Europe, Billund, DenmarkASSIGNMENT: Promoted to lead the global Group Play business unit targeting the B2B preschool and waiting market. Fully P&L, marketing, R&D, and sales accountable. ACCOMPLISHMENTS & RESULTS: Achieved USD 14.1m in sales while turning the business unit from an EBITDA of -12% to +3%. -
Non-Executive Board MemberPitsco Education 1996 - 1998Pittsburgh, Kansas, UsaProvided the strategic direction for LEGO® Education North America, a joint venture between Pitsco and the LEGO Group. This with an aim to capture the K1 – 12 school market in the USA. -
Country Manager Lego HungaryLego Group Jun 1993 - Apr 1995Budapest, Hungary And Vienna, AustriaASSIGNMENT: Promoted to establish and grow the LEGO Group’s first operation in Eastern Europe following the collapse of the Soviet Union.ACCOMPLISHMENTS & RESULTS: Setup “green field” operation, office facilities, logistic infrastructure and hired a sales, marketing, HR and finance team. In an economically fragile market achieved sales of USD 5.7m and captured a 34% market share (the highest in the LEGO Group) while delivering a +6% EBITDA. Further, tailored development plans for key team members ensuring second-generation management team. -
European Advertising ManagerLego Group Oct 1991 - May 1993Europe, Billund, DenmarkASSIGNMENT: Responsible for the LEGO Group’s European advertising strategy as well as the planning, development, and production of TV commercials and print ads. Total ad budget USD +100m and a USD 4.3m development budget. ACCOMPLISHMENTS & RESULTS: Cut cost of TV productions by 27% and formulated award-winning advertising strategy reversing a negative sales trend in key markets. -
European Brand Manager | Lego TechnicLego Group Aug 1990 - Sep 1991Europe, Billund, DenmarkASSIGNMENT: Promoted to run the USD +100 million LEGO Technic business in Europe. ACCOMPLISHMENTS & RESULTS: Repositioned brand to a stronger and wider appealing position boosting turnover by +16%. -
Sales And Marketing Management TraineeLego Group Aug 1989 - Jul 1990Billund, DenmarkReceived extensive training covering all aspects of how to build a global consumer brand, as well as how to manage sales subsidiaries across the world. -
Sales And Marketing SpecialistEntas Corporation Jun 1986 - Sep 1986Istanbul, TurkeyInternship, assisting the launch of the first vertically integrated poultry brand in Turkey targeting the consumer market. The company was a joint venture between Farre Food and DLG in Denmark and an investment arm of the pension fund for the Turkish military.
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Warehouse OperativeKløvermælk Amba (Now Arla Foods) 1977 - 1985Esbjerg, South Denmark, DenmarkDuring school holidays, worked the nightshift at the largest dairy plant in Denmark planning, prioritizing and executing the picking & packing of all next-day orders.
Michael Boe Aagaard Andersen Skills
Michael Boe Aagaard Andersen Education Details
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Lego Executive Development Program -
Management Center EuropeEgmont Executive Development Program, Management & Personal Leadership -
Strategy And Leadership -
Business Management -
Esbjerg StatsskoleMatematisk Samfundsfaglig -
Hanford High SchoolSecondary Diplomas And Certificates
Frequently Asked Questions about Michael Boe Aagaard Andersen
What company does Michael Boe Aagaard Andersen work for?
Michael Boe Aagaard Andersen works for Albertine
What is Michael Boe Aagaard Andersen's role at the current company?
Michael Boe Aagaard Andersen's current role is Investor.
What is Michael Boe Aagaard Andersen's email address?
Michael Boe Aagaard Andersen's email address is mi****@****hoo.com
What schools did Michael Boe Aagaard Andersen attend?
Michael Boe Aagaard Andersen attended Imd Business School, Management Center Europe, Handelshøjskolen I Århus / Aarhus School Of Business, Handelshøjskolen I Århus / Aarhus School Of Business, Esbjerg Statsskole, Hanford High School.
What are some of Michael Boe Aagaard Andersen's interests?
Michael Boe Aagaard Andersen has interest in Kayaking, Running, Enjoy Motor Sports, Mountain Biking.
What skills is Michael Boe Aagaard Andersen known for?
Michael Boe Aagaard Andersen has skills like Strategy, Business Development, Start Ups, Marketing Strategy, E Commerce, Change Management, Leadership, Luxury Goods, Management Consulting, Crm, Retail, Brand Management.
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