Michael Boe Aagaard Andersen Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

AsiaCorp is a boutique style consulting firm specialized in developing and executing APAC-focused market entry, growth, and M&A strategies for our clients. This across such vertical consumer markets as: fitness and sports, fashion and luxury, and home goods.

London, England, United Kingdom

Built by former executives from Uber and Quintessentially, our technology-driven, invitation-only concierge service eases and enhances our customer's international lifestyle while having a positive impact on the planet.

Helsinki Area, Finland

Pet scale-up, built by a team of animal lovers with operating experience from the fashion, design, and pet industry, bringing premium, human-grade outdoor and home items to dogs and pet parents worldwide.

Guangzhou, Guangdong, China

Fashion and technology upstart focused on bringing the latest Nordic jewelry design to Millennial consumers in China. Spun-off to local partner in connection with Covid-19.

Beijing City, China

ASSIGNMENT: Reporting to the owners, charged with transforming the business for the ONLY fast fashion brand in China. Fully P&L responsible for the USD 1.2bn turnover, 2,000 own operated stores, and 26,000 employees.ACCOMPLISHMENTS & RESULTS: Returned the brand to growth and improved the business performance by right-sizing the operation from 26,000 to.

Beijing City, China

Strategic and personal advisor to the owners applying my technical expertise, market and customer insights to improve the company’s core competencies, execution and business impact in the area of marketing and sales management.

Asia, Europe, North America

As a freelance advisor and interim manager, used my sector, strategy and operating experience to support clients in connection with Turnaround, International Growth, and Business Buyout assignments. This for founder and family-owned companies, as well as PE groups targeting the small and mid-cap retail and consumer lifestyle sector in Asia Pacific.

Asia Pacific, Hong Kong

ASSIGNMENT: Hired to execute a “green field” entry of the private equity owned Pandora brand in Asia in time for the IPO of the company, as well as to prepare and built a scalable business model for future growth.ACCOMPLISHMENTS & RESULTS: Lead the venture from early-stage business planning to full-blown execution by successfully launching the brand in 14.

Hong Kong

Europe, Asia, Oceania, North And South America, Middle East, Africa

ASSIGNMENT: As a member of the executive management committee, charged with leading the transformation of the global sales organization.ACCOMPLISHMENTS & RESULTS: Executed sweeping changes to the sales system reducing the go-to-market cost from USD 112m to 65m while at the same time reinvigorating growth. Based on the improved business plan and sales of.

Asia, Oceania, North And South America, Middle East, Africa

ASSIGNMENT: Reporting to the Group CEO, promoted to oversee, direct and accelerate the business activities in Asia, the Americas, Emerging Markets, the hospitality, superyacht, and prime-residential & MDU sector, as well as own-operated retail. Further responsible for the group's global marketing function.ACCOMPLISHMENTS & RESULTS: Grew sales by 63% to USD.

Chicago, USA

ASSIGNMENT: Hired to turnaround Bang & Olufsen’s North American operation that following four years of consecutive losses had become a serious threat to the group’s ability to deliver sustainable, shareholder value.ACCOMPLISHMENTS & RESULTS: Grew sales 26% to USD 36m and turned the operation from a consolidated EBITDA of -14% to +25%. This achieved by the.

Hjørring, Denmark

Provided operating and strategic guidance to the leading provider of discounted hotel packages in Europe with +700,000 yearly bookings. Introduced a new organizational design, hired a new CEO and built eCommerce division. Improved operating income by +42% and EBITDA by +376%.

Copenhagen Area, Denmark

Helped define a business model for how best to use feature films to monetize the IP rights developed by the PeopleGroup advertising agency. The company produced such fan favorites as “Polle Fiction” that was based on an advertising concept for the mobile network operator, Sonofon and co-funded by one of Carlsberg’s micro-breweries, Saltum & Neptun.

Copenhagen Area, Denmark

Provided operating and strategic guidance in connection with the transformation and business growth of Scandinavia’s leading facility house for fashion and lifestyle photography, film, content, PR and web design.

Copenhagen, Denmark And London, United Kingdom

ASSIGNMENT: Co-founder responsible for all matters related to the Customer Interface processes such as customer acquisition, the web store, and eCRM.ACCOMPLISHMENTS & RESULTS: Built Europe's first online marketplace for the clearance of branded fashion as well as one of the continent’s largest eCRM operations with a 1.9m member base at a CPL of USD 0.62.

Europe, North America, Asia, Copenhagen, Denmark

ASSIGNMENT: Headhunted to expeditiously establish and build a viable business platform permitting the EGMONT Group to exploit the value migration into the entertainment industry.ACCOMPLISHMENTS & RESULTS: Built a global kid's animation business based on multiple co-production and distribution alliances in North America, Europe and Asia Pacific. Co-produced.

London, United Kingdom

On behalf of the EGMONT Group, led the spin-off of EVA Entertainment to Pearson PLC, after having performed the internal due diligence, prepared the sales prospect, and presented the company to potential European and American buyers.

North America, Asia, Europe, Billund, Denmark

ASSIGNMENT: As a member of the executive management committee, directed worldwide business, marketing and reseller development. Fully P&L, marketing, R&D, and sales accountable.ACCOMPLISHMENTS & RESULTS: Performed a total transformation of the business model returning the educational division to profitability from an EBITDA of -17% to +8% on sales of USD.

North America, Asia, Europe, Billund, Denmark

ASSIGNMENT: Promoted to lead the global Group Play business unit targeting the B2B preschool and waiting market. Fully P&L, marketing, R&D, and sales accountable. ACCOMPLISHMENTS & RESULTS: Achieved USD 14.1m in sales while turning the business unit from an EBITDA of -12% to +3%.

Pittsburgh, Kansas, USA

Provided the strategic direction for LEGO® Education North America, a joint venture between Pitsco and the LEGO Group. This with an aim to capture the K1 – 12 school market in the USA.

Budapest, Hungary And Vienna, Austria

ASSIGNMENT: Promoted to establish and grow the LEGO Group’s first operation in Eastern Europe following the collapse of the Soviet Union.ACCOMPLISHMENTS & RESULTS: Setup “green field” operation, office facilities, logistic infrastructure and hired a sales, marketing, HR and finance team. In an economically fragile market achieved sales of USD 5.7m and.

Europe, Billund, Denmark

ASSIGNMENT: Responsible for the LEGO Group’s European advertising strategy as well as the planning, development, and production of TV commercials and print ads. Total ad budget USD +100m and a USD 4.3m development budget. ACCOMPLISHMENTS & RESULTS: Cut cost of TV productions by 27% and formulated award-winning advertising strategy reversing a negative.

Europe, Billund, Denmark

ASSIGNMENT: Promoted to run the USD +100 million LEGO Technic business in Europe. ACCOMPLISHMENTS & RESULTS: Repositioned brand to a stronger and wider appealing position boosting turnover by +16%.

Billund, Denmark

Received extensive training covering all aspects of how to build a global consumer brand, as well as how to manage sales subsidiaries across the world.

Istanbul, Turkey

Internship, assisting the launch of the first vertically integrated poultry brand in Turkey targeting the consumer market. The company was a joint venture between Farre Food and DLG in Denmark and an investment arm of the pension fund for the Turkish military.

Esbjerg, South Denmark, Denmark

During school holidays, worked the nightshift at the largest dairy plant in Denmark planning, prioritizing and executing the picking & packing of all next-day orders.

Lego Executive Development Program

Egmont Executive Development Program, Management & Personal Leadership

Mba, Strategy And Leadership

Bachelor Of Science, Business Management

Academic High School, Matematisk Samfundsfaglig

High School, Secondary Diplomas And Certificates