Michaela Ray Email & Phone Number

Canada

As Marketing Coordinator, I work as a team with the Marketing Director of Pickering Town Centre managing social media, branding, event planning, marketing budget planning, and communicating tenant promotions.

(Formerly The Guarantee Company of North America) As Communications Consultant, I collaborated with internal stakeholders to create internal communications and external content, including leadership communications, social posts, thought leadership content, executive announcements, corporate storytelling, and employee engagement campaigns.

- Lead communications for The Guarantee employees for the 2019 acquisition by Intact Financial Corporation. - Developing Marketing, Communication and PR strategy for each line of business to maximize brand value across Canada and the USA.- Writing, editing and updating communications for internal and external audiences at The Guarantee to support business strategy through SharePoint, MailChimp, ExpressionEngine, Vyond and Hootsuite.- Update website as required including product pages, forms and applications, and landing pages using Website CMS.- Coordinating with third-party vendors for smooth execution of deliverables including communication translations, marketing print production and website management. - Curate and develop content for each product line to be shared via company news page, Twitter, LinkedIn and insPress and blog.- Prepare and coordinate internal communications initiatives including announcements, employee engagement, and events. - Lead the 2019 company ad campaign including content writing, budget management, placement coordination and insertion. - Creator and lead of Social Committee, implemented to boost morale and engagement among 200+ employees. - Responsible for crisis communications and business continuity procedures

Pickering Town Centre

Pickering, Ontario

• Oversee store operations including shift task organization, and opening and closing duties, in conjunction with and in absence of, management.• Accountable for sales processing procedures including daily deposits, paperwork, balancing and security practices.• Creatively merchandise visually appealing displays that attract customers.

Economic Development And Culture

•Manage the uploading of nine years of archival photo and video assets to a common drive (approximately 800 photos and 20 videos per year).•Develop documentation/cataloging of photo and video assets.•Manage the tagging of photo and video assets.•Ensure photos are properly sized. •Troubleshoot failed imports and corrupt files.•Update metadata and general asset maintenance.•Manage licensing rights/crediting for stock photo and footage.•Choose photo and video which meet brand, identity and design needs.•Interact with internal teams to identify needs and ensure compliance with DAM processes.•Document digital asset management processes and procedures moving forward.

Economic Development And Culture

• Developed media materials including news releases, media advisories, speeches and backgrounders for Doors Open Toronto 2015, Summerlicious 2015 the City of Toronto’s Summer Square Series, including Canada Day and Sunday Serenades, and the Toronto Pan Am / Parapan Am Games.• Cultivated media pitches and successfully pitched media resulting in online and traditional media coverage for Doors Open Toronto and Summer Square Series• Created traditional (local) and target (arts/ international) media lists for Doors Open Toronto and Scotiabank Nuit Blanche.• Responsible for daily media monitoring, tracking and evaluation of print, broadcast and online coverage for Doors Open Toronto, Summerlicious, Summer Square Series and Scotiabank Nuit Blanche, using CisionPoint and FastFinder.• Utilized Hootsuite, TweetReach and Facebook Insights to analyze social media for Doors Open Toronto and the Toronto Pan Am / Parapan Am Games' mascot PACHI and the Toronto Sign.

• Used research skills to create a media list, target audience list, and potential vendor list• Utilized social media to keep members and the community updated on facility news• Obtained quotes for event logistics

Advocacy, Government Relations, And Strategic Partnerships

Certificate, Digital Marketing Management

Bachelor Of Arts (B.A.), Communications And Digital Media

Advanced Diploma, Public Relations Three-Year, Fast-Track Program

Activities and Societies: Durham College Public Relations Society