Michael Baskin Email and Phone Number

Serving as a resource and advocate for people making things better: effective, efficient, equitable.Building a just, liberating, human government.

How might cities and municipal institutions connect to ensure full civic participation? Including design and launch of DemocracyFellows with National Conference on Citizenship

Design and support of launch for CitiesVote @ National League of Cities: a learning network of mayors and municipal leaders committed to full participation in every election, including support for two prototype launches:- (state place based prototype)Tennessee Mayors Growing Civic Engagement project in collaboration with ThinkTennessee and 10 mayors,- (national learning network prototype) a national scaffolding network of city Census leads and allies committed to ensuring everyone counts in the 2020 Census while building the foundational civic infrastructure for future work.Traveling fellowship asking 'how might we support local leadership in cities, counties, and towns to grow a shared commitment to each other's civic participation?'

Manage Mayor’s team responsible for civic engagement, public safety, environmental sustainability, and the Family Justice Center: focused on supporting collaborations such as community engagement on Real Time Intelligence Center deployment and developing the Community Police Response to Victims of Violence protocolFacilitate groups and design workshops including department heads’ second term planning, community-wide early childhood learning strategic plan, and an inter-organizational workforce development collaborative that brought automotive training into neighborhoods underserved by transitTrial behaviorally informed ‘nudge’ interventions such as increasing police diversity with targeted postcard messages, increasing revenue with redesigned notices of overdue sewer bills, and reducing code enforcement repeat offendersHelped launch Chattanooga PEAK Academy by which over 100 city employees and community partners have learned and put into practice the process improvement and human centered design skills to solve their own toughest problems: from reducing affordable housing paperwork burden to eliminating discriminatory waste in the police hiring timeline

Help map Administration strategy, support what works throughout the City, and implement priority projects, such as a participatory design process by which 300+ young people built the first platform for youth voice in ChattanoogaCo-led Agile overhaul and execution of citywide Budgeting for Outcomes one-year planning process, which built a budget from the ground up and used transparency, accountability, and civic engagement to accelerate a strategic shift of resources towards what works, while building a foundation for data-driven performance managementBring user-centered design to policy making, while working hands-on to grow departmental capacity to improve outcomes

Led portfolio analysis for craft/import brand marketing (e.g. Stella Artois, Shock Top, Goose Island, Bass, M&A, etc) culminating in radical business unit restructuring to integrate high end sales with marketingProvided data insights that served as the backbone of 3 year, 1 year, and innovation planning for high end brands, merging qualitative consumer insights exploration with 'big data' to optimize portfolio performance Delivered record on-time performance of innovation process, increasing cross-functional team effectivenessOwned $200+ mm Zero-Based Budgeting package, working across teams to cut waste and invest in top-line growthFound opportunity to build and teach data training for US brand marketing, increasing use of data across brands

Outperformed state, driving sales at four southeast Tennessee wholesalers ( $86 mm in yearly net sales and 4.5 mm cases of ABI beer)Coordinated brewery initiatives including pricing management, operational improvement, and brand launchesImplemented new account-level planning and data-driven performance management, shaping budget re-allocationCoached Sales Reps and Area Sales Managers and exercised creative leadership for organizational improvementImproved use of quantitative analytics as TN/KY team lead for rollout of new business intelligence package

Led Six Sigma operations team to decrease can process loss through improved tracking system (now a US best practice)Designed and facilitated first brewery ‘hack-a-thon’ to recognize the power of front-line employees and used human-centerd design tools to increase perspective sharing in packaging operationsTook initiative to develop and facilitate a series of feedback workshops for brewery managementShrunk data gap by collecting scan data from independent package liquor retailers and returning insights for improved category management

Led an entertainment team of disc jockeys and professional dancers to maximize the spirit of inter-generational bar mitzvah and corporate parties while coordinating the caterers and accessory entertainers

Prepared the initial social media communications strategy and metrics system for 3 major clients including MA Governor Patrick, Americans for Peace Now, and a national clean energy advocacy organizationProvided client support and assisted in usability design for proprietary political organizing softwareRegularly interfaced with clients and taught multiple workshops to senior client staffIncreased the number of Facebook Fans for client from 800 to 13,000 in 3 months and empowered them to continue that rate of growth. Broke company record for rate of growthSelected to participate in a successful pitch to the company’s first Fortune 500 client

Built a company that provided social media consulting and trainings for statewide elected officials, local politicians, advocacy groups and small businessesDesigned, tested, marketed and taught workshops which became the company’s most profitable division, various speaking engagements for 4-200 person audiences, managed company identity, recruited new clients and staff