Michael Bauer Email & Phone Number

Greater Minneapolis-St. Paul Area

My core responsibility is to manage a talented team of marketing experts. I am also focused on building a tech stack to drive marketing automation, deploying a project management system to ensure tasks are completed on time, increasing MQL opportunities through digital and print, website maintenance, and writing blog articles and press releases.

Eden Prairie, Minnesota, United States

Acquisition: Private equity firm TA Associates acquired AutoQuotes (AQ) and 15 other companies to form Revalize software in 2021, a suite of industry-specific solutions to help manufacturers digitally connect and sell to their audience.Role: Manage the communications strategy, lead generation efforts, and content creation for the AQ Visual and Axonom Configure-Price-Quote (CPQ) brands.-Create profiles for the 10 Revalize brands on digital software directories such as G2, Capterra, Software Advice, SourceForge, etc. to build brand recognition, drive leads, generate reviews, and support search rankings.-Develop sales campaigns from strategy to execution to directly support the sales pipeline for the Visual CPQ product line.-Drive account-based marketing (ABM) efforts with ZoomInfo to target identified prospects in key manufacturing accounts (medical equipment, data center, fitness equipment, foodservice equipment, etc.) and to identify customer intent and anonymous web visitors. -Nurture top-of-funnel prospects and existing customers with e-mail campaigns to inform, motivate, and engage with their sales rep.-Support the specialty manufacturing sales reps with literature, PowerPoint presentations, infographics, messaging, etc.-Manage inbound leads for the AQ Visual and Axonom brands. Track, measure and report the lead source and digital ad performance.-Created an advertorial in the Foodservice Equipment & Supplies (FES) magazine to introduce a new product.Key Project: Collaborate with the product and sales team to produce a customized commercial kitchen experience in virtual reality to be featured in the booth at the NAFEM trade show.

Eden Prairie, Minnesota, United States

Acquisition: AutoQuotes (AQ), a Configure, Price, Quote (CPQ) and PIM software provider for the Food Equipment and Service industry, acquired Axonom in 2020. Role: As a senior leader with expertise in the manufacturing space, joined a three-person marketing team to champion the digital lead gen programs, go-to-market strategy, and content creation for the newly created visual and virtual CPQ software brands.-Wrote blog posts introducing visual configuration software to the Food Equipment industry.-Scripted and produced two webinars that drew over 115 attendees each to introduce AQ Visual, a rebrand of Axonom's Powertrak CPQ software. -Nurture top-of-funnel prospects and existing customers with e-mail campaigns to inform, motivate, and engage with their sales rep.-Co-led a multi-department, go-to-market (GTM) strategy for a product launch (webinars, e-mail campaigns, social posts, interviews with industry news organizations) to the foodservice equipment manufacturers. -Fielded inbound call inquiries and engaged with web visitors via chat.-Support sales reps with digital literature, PowerPoints, messaging, etc.-Leverage ZoomInfo to build contact lists for e-mail and phone campaigns.-Manage inbound leads for the AQ Visual and Axonom brands. Track, measure and report the lead source and digital ad performance.Key Project: Selected a solution (KickFire) to identify anonymous web visitors. Used that information to proactively contact business leaders based on click path behavior. Added 5 additional MQLs/mo. and 2 new logos in 3 months, resulting in $46k ARR.

Greater Minneapolis-St. Paul Area

Senior-level marketer managed the go-to-market strategy for the Powertrak CPQ software suite. This included budget, content creation (blog posts, web copy, sales sheets), lead gen programs (Chat, ZoomInfo, KickFire, Capterra, G2, Google Ads), e-mail blasts, trade show event coordination, SEO/SEM.-Managed external-facing content including website copy, video scripts, email campaigns, infographics, ad copy, blogs, case studies, and announcements.-Creation and management of customer e-mail nurturing program that included newsletters, software updates, training materials and product-specific materials that educate and promote product value and benefits.-Successfully transition the website from an 18 add-on solution provider for Microsoft Dynamics CRM to an agnostic, vertically-focused CPQ provider.-Owned the entire product marketing cycle, including campaign planning and cross-functional implementation of marketing strategies.-Developed and executed trade show strategy, logistics, goals, measurement and tactics for all events.-Managed profiles on software PPC directory sites that generated over $10M in combined contract value.-Led the development of the content marketing strategy and press announcements to drive brand awareness and industry engagement.-Managed external partner relationships with Microsoft to meet membership, competencies, and reseller program goals.Key Project: Migrated an HTML-based website to a CMS platform while maintaining site integrity, page ranking, and mobile compliance.Highlights: Wrote a guest blog post on Vertiv.com. Found Axonom's three largest clients on nearly free programs (chat, PPL, and press) - $250k ARR.

Apple Valley, Minnesota, United States

I designed Eastview High School's Wrestling, Football, Lacrosse, and Baseball programs for four seasons. Depending on the sport, each program was between 30-60 pages. I collaborated with coaches, booster club members, and the printer to produce a program that everyone would be proud of. Leveraging input from all members, I took creative liberties to design the program using Adobe InDesign.

Blaine, Minnesota, United States

I was hired by Midwest Medical Services to design its product catalog. My role expanded to marketing-related tasks, including managing the department budget, developing vendor relationships, producing medical forms, creating sales sheets and other marketing collateral, executing all trade show tasks, and more.

Bachelors, Marketing Management

Associate Of Arts And Sciences - Aas, Graphics And Multimedia Design