Michaela Cultrara Email & Phone Number

United States

United States

-Craft compelling product messaging and value propositions thatcommunicate the unique capabilities and benefits of UtilityAPI-Develop strategic go-to-market plans for new product features andcustomer use cases, working closely with Product and Sales stakeholders;-Create a suite of best-in-class marketing collateral that maintains consistencyof product value and works to increase product comprehension andconsideration;-Conduct market research and analysis to understand audience personas,segmentation, and product adoption, ensuring alignment between UtilityAPI'smessaging and the needs of target customers

-Researched, developed, implemented, and managed audience-focused digital marketing strategies and ad campaigns resulting in a 30% increase in MQL conversion YoY-Led cross-functional team leaders in marketing, sales, and operations to create and implement paid and organic marketing strategies across email, web, and social media resulting in a 17% decrease in cost per click (CPC) on ad campaigns-Strategized with clients to identify priorities, build creative briefs, provide insights and recommendations, and oversee implementation of digital campaigns through the entire lifecycle, including creating and implementing ads, calls to action, landing pages, and pre/post campaign launch initiatives-Worked with lead media team members to conduct market research, identify issues and roadblocks, and test and improve A/B testing resulting in consistent growth and increased lead generation -Monitored and reported on multi-channel data analytics, industry trends, and automation across email, web, social media, and paid marketing resulting in increased web traffic to landing pages by 6K in Q1 for a B2B client-Conducted industry trend and competitor analysis to leverage business insights and inform on SEO and SEM best practices and keyword bidding for PPC campaigns, increasing overall Google Search market share by 10%-Increased social media impressions on Facebook and Instagram by 10k in Q1 by creating social media content and curating digital assets to increase brand awareness with consumers

-Collaborated with cross-functional team leaders in communications, legal, and operations to create and implement virtual public input sessions fostering community trust resulting in 25% increase in positive press coverage MoM for 3 months -Met with key stakeholders in government, community, and board members to identify interests and priorities, expectations, and concerns for digital campaigns and key messaging, including advocating for marginalized groups, nonprofits, and community services-Fostered and maintained community partnerships through social media collaborations, and User Generated Content (UGC), amplifying digital reach and social media post performance leading to a 75% increase in Facebook impressions and engagements YoY-Strategized with the communications manager to establish strategic positioning, custom audiences, data analytics metrics, and KPIs to measure public awareness and brand sentiment -Created and designed a social media calendar with sourced and requested curated digital assets to implement social growth strategies through TikTok videos, Instagram Reels, and Youtube Videos and created on-brand storytelling that drove awareness and engaged the community -Created organizational brand guidelines including brand voice and tone, social media policy creation, and Employee Social Media Code of Ethics to maintain organizational communication standards to ensure compliance with live social media events and smooth crisis PR management-Managed, scheduled, and reported on day-to-day social media posts and monitored social channels, comments, engagements, press coverage, press releases, and internal communications

Rochester, New York Area

-Strategized with client to create audience-targeted loyalty and reward programs such as gift card packages and referral programs that drove word-of-mouth awareness, which increased revenue by $15k QoQ-Launched an E-Commerce store that reached $6K+ net profit in first 3 months of business by conducting market data research on consumer trends to identify optimal products based on seasonality, buyer personas, and buyer behavior-Identified the opportunity to strategically reposition a service client’s pricing model to align with organizational goals and achieved an increase of $20K total revenue for 2021-Managed and optimized day-to-day organic social posting, creative concepts, and UGC campaign for local brand that led to increase in Instagram followers by 1K QoQIdentified key market partnership opportunities for menswear client and launched new service offering on social media, which increased brand awareness and led to an increase in revenue by $6K in 2 months-Designed and implemented client press kits leading to immediate media coverage on 3 out of 4 pitched news sites for new service offerings -Researched social media trends and identified relevant hashtags for a client leading to an increase in Instagram engagements by 3k in one month

-Collaborated with department heads to develop highly relevant, customer-centric in-store and online promotions and packages that led to an increase in awareness and revenue by 45% for Q1 and Q2-Fostered influencer and community partnerships to develop social media content creation and marketing materials for vendor markets and brand events that led to 2x in-store foot traffic and sales on brand event days-Planned and executed key marketing campaigns and cross-brand promotions, including a Superbowl giveaway that led to an increase of Instagram engagement by 60% and email sign-ups by 1k-Conducted in-person focus groups to identify and respond to consumer interests and concerns enabling roll out of audience-specific ad and strengthening positioning on marketing channels

Bloomfield, Ny

-Led and developed creative concepts and social media growth strategy by collaborating with cross-functional internal engineering teams to identify strategic social media channels and increase lead activity by 40% in 3 months -Implemented and managed Hubspot CRM resulting in 30% increase in organic web traffic through company blog -Developed and edited educational Youtube videos and product demos used in sales process and client tradeshow events and increased website traffic from Youtube by 30% MoM-Managed and maintained clear brand guidelines across all digital channels by developing a consistent brand tone and voice that was implemented company-wide

Rochester, New York Area

•Operate as the lead point of contact for any and all matters specific to our customers•Ensure the timely and successful delivery of our solutions according to customer needs and objectives•Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders•Develop innovative and creative media content across social media platforms•Report to marketing director and collaborates with graphic designer and webmaster to ensure a cohesive social media identity•Propose creative strategy in collaboration with marketing director•Create and maintain relevant social media accounts •Setup daily tasks and activity for all social media outlets

Fairport, Ny

• Help with brand and event promotion through face to face client interaction• Create interactive web content through tweeting, blogging, Facebook events, and more• Maintain strong media relationships through consistent interaction• Measure long term results through programs such as Google Analytics• Apply constant research to the measurement of market trends and put them in presentable forms

Rochester, New York Area

• Update and create branding related databases and systems to enable efficient communication of brand materials, names, and claims• Import existing claims and determine what claims need to be re-evaluated based on dates• Work with Product Managers to update current claims and record it in the system• Train Product Managers and teams• Organize and update files for new and old business• Update branding site with the newest content • Audit online logo repository sites and social media pages and replace with current Kodak brand assets

Bachelor'S Degree, Broadcast Journalism/ Focus On Pr

Public Relations, Advertising, And Applied Communication

Intensive Spanish and business classes. Studying the field of public relations overseas/ internationally.

Associates Degree, Liberal Arts