Michaela Cultrara Email & Phone Number

United States

United States

-Craft compelling product messaging and value propositions thatcommunicate the unique capabilities and benefits of UtilityAPI-Develop strategic go-to-market plans for new product features andcustomer use cases, working closely with Product and Sales stakeholders;-Create a suite of best-in-class marketing collateral that maintains consistencyof product.

-Researched, developed, implemented, and managed audience-focused digital marketing strategies and ad campaigns resulting in a 30% increase in MQL conversion YoY-Led cross-functional team leaders in marketing, sales, and operations to create and implement paid and organic marketing strategies across email, web, and social media resulting in a 17% decrease.

-Collaborated with cross-functional team leaders in communications, legal, and operations to create and implement virtual public input sessions fostering community trust resulting in 25% increase in positive press coverage MoM for 3 months -Met with key stakeholders in government, community, and board members to identify interests and priorities.

Rochester, New York Area

-Strategized with client to create audience-targeted loyalty and reward programs such as gift card packages and referral programs that drove word-of-mouth awareness, which increased revenue by $15k QoQ-Launched an E-Commerce store that reached $6K+ net profit in first 3 months of business by conducting market data research on consumer trends to identify.

-Collaborated with department heads to develop highly relevant, customer-centric in-store and online promotions and packages that led to an increase in awareness and revenue by 45% for Q1 and Q2-Fostered influencer and community partnerships to develop social media content creation and marketing materials for vendor markets and brand events that led to 2x.

Bloomfield, NY

-Led and developed creative concepts and social media growth strategy by collaborating with cross-functional internal engineering teams to identify strategic social media channels and increase lead activity by 40% in 3 months -Implemented and managed Hubspot CRM resulting in 30% increase in organic web traffic through company blog -Developed and edited.

Rochester, New York Area

• Operate as the lead point of contact for any and all matters specific to our customers
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives
• Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
• Develop innovative and creative media content across social media platforms
• Report to marketing director and collaborates with graphic designer and webmaster to ensure a cohesive social media identity
• Propose creative strategy in collaboration with marketing director

Fairport, NY

• Help with brand and event promotion through face to face client interaction
• Create interactive web content through tweeting, blogging, Facebook events, and more
• Maintain strong media relationships through consistent interaction
• Measure long term results through programs such as Google Analytics
• Apply constant research to the measurement of market trends and put them in presentable forms

Rochester, New York Area

• Update and create branding related databases and systems to enable efficient communication of brand materials, names, and claims
• Import existing claims and determine what claims need to be re-evaluated based on dates
• Work with Product Managers to update current claims and record it in the system
• Train Product Managers and teams
• Organize and update files for new and old business
• Update branding site with the newest content

Bachelor'S Degree, Broadcast Journalism/ Focus On Pr

Public Relations, Advertising, And Applied Communication

Intensive Spanish and business classes. Studying the field of public relations overseas/ internationally.

Associates Degree, Liberal Arts