Michael Fernández Email & Phone Number

Miami, Fl, Us

Doral, Florida, Us

►Improving the ROI on the marketing spend by implementing a cost-effective cross-platform strategy using analytics to design high-impact, demographically aligned campaigns.►Lead human resources, talent acquisition and retention functions and to grow and scale.►Partner with senior management to enhance a positive, engaged culture that works to assimilate the interest, talents and contributions of all employees.

Doral, Florida, Us

Recruited to create the multi-platform brand growth strategies, driving viewership of both linear and digital content through the creation of a 360-degree brand architecture and creative vision. I lead the development of on-air and digital promotions, collaborate on the programming strategy and advertiser promotions, build integrated communications and off-air marketing plans, manage the social media and digital platforms, perform the networks' public relations, and oversee a Marketing team of five employees. Notable achievements:►Successfully designing and building executive alignment on V-Me's unified brand architecture, standards, and strategic roadmap, strengthening viewer affinity across the broadcast, cable, and satellite audiences.►Managing the 2017 nationwide brand launch of Primo TV to 9 million homes. This was comprised of building a 360-degree brand identity for this youth-oriented channel, including an end-to-end marketing strategy for the network’s first scripted series, “Five@305.”

Miami, Fl, Us

Berlin, Berlin, De

Led the development and execution of pan-regional, revenue generating, integrated marketing campaigns for advertisers on Viacom’s full portfolio of networks, collaborating with the Sales and Content teams on the conceptualization of cross-platform brand integrations and sponsorships. In addition, I oversaw multinational creative project teams on the creation of brand architectures and solutions, sold through concepts to clients and agencies, and project-managed marketing campaigns through go-live. Notable achievements:►Providing strategic marketing leadership on highly successful campaigns for a diverse portfolio of Fortune 500 CPG firms and other major global brand holders.►Generating more than 1M touch points for sponsor Pepsi with their target youth consumer through the creation of the MTV “Viva Hoy” interactive Facebook viewer contests and the creation of a Pepsi microsite on the MTV page spotlighting fan-produced photo and video content.►Building a major new revenue stream through the introduction of digital brand insertions into legacy program content.►Creating a digital insertion strategy for Sony PlayStation, marrying brand with MTV’s hit show “Lip Sync Battle.”

Culver City, Ca, Us

Drive below-the-line P&L growth and growing mindshare by supporting the Sales organization through strategic leadership on marketing planning, as well as the creation of packages, presentations, and collateral for use in pitches to networks. Notable achievements:►Building campaigns used successfully in sales to media firms across Latin America, including broadcasters, cable networks, and Over-The-Top firms such as Netflix, DirecTV, HBO Go, DLA, and Vubiquity.►Leading the creation of all marketing elements – including photography, logo, key art, and presentations – for three new teleseries: “La Prepago,” “El Mariachi,” and “Señorita Pólvora.”►Introducing new sponsorship opportunities on legacy shows by creating digital brand insertions.

Culver City, Ca, Us

Oversaw the development and delivery of creative content used by the Sony advertising sales teams selling space on the Canal Sony, AXN, and Sony Spin networks, Notable achievements:►Developing creative solutions packages for M&M’s, Johnnie Walker, Samsung, Sony VAIO, Blackberry/RIM, Carolina Herrera, and other major brand holders.►Managing the pan-regional rebranding of Animax to Sony Spin, which was highly successful in accelerating pan-regional advertising sales for what was then an unproven brand.►Overseeing the planning and execution of Sony’s upfronts, road shows, and trade events across Latin America.

Tokyo, Jp

Managed the development of multichannel, multi-platform branding ideas and promotions for the Latin America Advertising Sales team selling space across 11 Sony networks. Notable achievements:►Founding the internal “Element” brand studio producing campaigns contributing millions of dollars in incremental ad investments.►Successfully positioning Animax through the creation of an online animated comic book promotion highlighting the brand equity and building regional brand awareness. This campaign was subsequently adopted by other Sony markets around the world.

Culver City, Ca, Us

I managed the day-to-day video operations. I assisted different departments such as Traffic, Promotions, Sony LA Distribution, and Sony LA Operations in all details related to the technical operations, troubleshot on- and off-air discrepancies with HBO Engineering, handled HBO's AXN quality control of all incoming material, and served as general liaison between the channel and the HBO Operations Facilities.

Simpaticode specialized in DVD reels, DVD encoding and authoring, Web-based digital media encoding, and streaming video for the Internet.In this role, I supervised the department staff, contributed technical support, and ensured clients’ needs were met on a timely basis. Our clients included, among others, HBO, TV Azteca, Visa International, and Cisneros TV Group.

New York, Us

Provided the overall supervision of the Post-Production group, ensuring total client satisfaction via the delivery of quality service for Discovery domestic client jobs including Cut to Clock Projects, Alien Invasion Week, Shark Week, and Eco Challenge. I also managed my area budget, and liaised with our internal partners. Notable achievements include:►Implementing the policy and procedure manual for all networks in the TV Center.►Successfully editing on-air promos, as well as promotional videos, and cutting shows to clock. ►Re-versioning shows from the original English format to Spanish and Portuguese formats by creating a new portfolio of graphics.

Miami, Florida, Us

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, History

Associates, Arts