I am a globally-experienced, brand-centric strategy and CX leader, helping businesses grow through transformation in customer experience, commerce and communications.I have expertise driving digital transformation and omnichannel innovation by connecting strategy, CX and technology. I’ve been lucky enough to lead some of the world’s most dynamic brands - sometimes as a brand owner on the client-side (brands like Cadbury and Trident), and sometimes as an agency partner (for organizations like Unilever, Samsung and Singapore Airlines, at agencies like TBWA and Dentsu).I have lived in and learned from 3 different regions (Europe, APAC and North America), and worked in-depth across all, in global, regional and local market roles.I’ve had the opportunity to help start-up businesses grow from scratch, and to help existing giants transform and accelerate. I’m an experienced leader with proven ability to build high-performing teams and strong culture across functions and markets, and to deliver organizational transformation. I’m a highly engaged industry participant, contributing frequently to industry publications and recognized through leading industry awards.Ultimately, I’m driven by a passion for building new experiences that connect with real people in meaningful ways and drive commercial outperformance.Specialties: CX Strategy | Design Thinking | Digital Transformation | eCommerce Strategy | Experience Design | Marketing Innovation | Insight (Cultural, Consumer + User) | Omnichannel Strategy | Team + Organizational Leadership | Service Design | UX Strategy