Michaela Isaacs Email & Phone Number

Redmond, Washington, United States

Redmond, Washington, United States

• Developed and implemented new multimodal generative AI capability for Fabric, collaborating with engineering, design, and product marketing teams, and presenting capability to 30+ varied stakeholders for market.
• Led engineering team to ship two new Fabric Copilot features ahead of public release, successfully launching all four P0 sub-features
• Standardized success metrics, automated quality tracking, hosted weekly bug bashes, and created centralized documentation, developing standardized processes for future generative AI projects within Fabric

Seattle, Washington, United States

• Mentored four student-led startups in diverse industries on product development, branding, marketing, and go-to-market strategies, resulting in their profitability
• Created branding and promotional marketing materials for course, developing annual sales tradeshow event, aiming to increase course enrollment and awareness

Seattle, Washington, United States

• Implemented software for 23 departments (within Alexa), developing training materials, managing rollout, and maintaining tool usage; increasing org’s data reporting process by 67% and SLA by 94%
• Designed and executed product management and engineering prioritization system, improved UX management (designed, wire-framed, and build UX-focused website), and optimized product-development process by 47%
• Assessed data-team’s work management system by conducting user interviews with over 30 cross-functional stakeholders (PMs, BAs, Engineers, Data Scientists, UI/UX designers)

Tacoma, Washington, United States

• Implemented marketing automation software, developed custom sales infrastructure, and led crowdfunding strategy; reached ~1,000 buyers/investors, raised $1M in private funding, $560k in crowd-sourced funding, and.
• Integrated CRM software (HubSpot) with existing infrastructure, including workflow automation, analytics embedding, pipeline marketing integration (Google Analytics, email capture forms), and SEO optimization
• Managed a team of 4 (UX, Engineers) in website development (Agile, Scrum), investor and buyer outreach, and digital marketing projects (>6 projects)

Seattle, Washington, United States

• Executed implementation of comprehensive CRM ecosystem, automating outreach campaigns and streamlining outbound communications; actively engaged ~200 alumni
• Orchestrated multiple high-profile events, successfully engaging ~100 current program members and enhancing community involvement
• Developed alumni networking program, connecting UW Professors, current members, and alumni to foster community networking

Seattle, Washington, United States

• Raised $15k in initial funding through pitching competitions, while overseeing hardware and software MVP development sprints
• Organized and led 30+ user and 8+ buyer interviews (e.g., Seattle Seahawks, Pittsburgh Steelers), translating stakeholder needs to engineers and designers
• Implemented company-wide product and program management software, revenue model, and brand-positioning plans; conducted market and trend research to inform product strategy

Seattle, Washington, United States

• Spearheaded grassroots marketing campaigns to boost athletic event attendance and campus promotions
• Led game-day and promotional event planning, operations, coordination and event implementation
• Executed sponsored elements such as on-court/field performances, promotions, and contests, maintaining corporate sponsorships and relationships

Raleigh, North Carolina, United States

• Managed brand identity on four social media platforms, leading marketing and outreach campaigns. Achieved significant growth: Instagram followers up 71.1%, profile visits up 880%, website taps up 2,200%, and Facebook.
• Organized and promoted fundraising campaigns, raising over $10,000 in emergency funding, through organizing paid, owned, and earned media

Greater Seattle Area

• Promoted Seahawks brand through fan development, customer relations strategies, and promotions at various community-building events (Game Days, Training Camps)
• Managed logistics and operations for the American Disabilities Association section, including transportation for ~60 ADA members

Seattle, Washington, United States

• Drove 370% social media growth by implementing user-generated content systems and strategic product marketing campaigns in collaboration with designers and engineers
• Developed and implemented a brand ambassador program, significantly boosting brand awareness and customer usage
• Established a company-wide content organization system for 3,000+ digital assets, creating and managing a social media content publishing schedule based on algorithmic trends

Snoqualmie, Washington, United States

• Conducted ~50 interviews with local citizens and officials from Snoqualmie Valley School District, North Bend, and Snoqualmie City
• Served as the primary writer for 'Living Snoqualmie,' covering local politics and human-interest stories
• Established, wrote, and maintained several weekly article series

Mercer Island, Washington

• Launched and promoted the 'We Love Mercer Island' campaign, raising over $150,000 for local businesses and nonprofits during Covid-19
• Led a team of 3, managing several sales projects in the Seattle area, generating overall company profit

Mercer Island, Washington, United States

• Developed and launched a technology platform bridging local educational disparities by connecting teachers needing in-classroom volunteers with high school students needing volunteer hours
• Collaborated with Mercer Island School District leaders and the National Honors Society for platform implementation

Bachelors, Information Systems, Marketing, Sales

Activities and Societies: UW Interdisciplinary Honors, Lavin Entrepreneurship Program, UW Sales Program, Delta Sigma Pi (Prof. Business.

Education record

Activities and Societies: Founder and Vice President of Model United Nations Club, Founder of Mercer Island Peer Mentoring Program.