• Developed and implemented new multimodal generative AI capability for Fabric, collaborating with engineering, design, and product marketing teams, and presenting capability to 30+ varied stakeholders for market validation• Led engineering team to ship two new Fabric Copilot features ahead of public release, successfully launching all four P0 sub-features • Standardized success metrics, automated quality tracking, hosted weekly bug bashes, and created centralized documentation, developing standardized processes for future generative AI projects within Fabric

• Mentored four student-led startups in diverse industries on product development, branding, marketing, and go-to-market strategies, resulting in their profitability• Created branding and promotional marketing materials for course, developing annual sales tradeshow event, aiming to increase course enrollment and awareness

• Implemented software for 23 departments (within Alexa), developing training materials, managing rollout, and maintaining tool usage; increasing org’s data reporting process by 67% and SLA by 94%• Designed and executed product management and engineering prioritization system, improved UX management (designed, wire-framed, and build UX-focused website), and optimized product-development process by 47%• Assessed data-team’s work management system by conducting user interviews with over 30 cross-functional stakeholders (PMs, BAs, Engineers, Data Scientists, UI/UX designers)

• Implemented marketing automation software, developed custom sales infrastructure, and led crowdfunding strategy; reached ~1,000 buyers/investors, raised $1M in private funding, $560k in crowd-sourced funding, and generated $600k in sales contracts• Integrated CRM software (HubSpot) with existing infrastructure, including workflow automation, analytics embedding, pipeline marketing integration (Google Analytics, email capture forms), and SEO optimization• Managed a team of 4 (UX, Engineers) in website development (Agile, Scrum), investor and buyer outreach, and digital marketing projects (>6 projects)

• Executed implementation of comprehensive CRM ecosystem, automating outreach campaigns and streamlining outbound communications; actively engaged ~200 alumni• Orchestrated multiple high-profile events, successfully engaging ~100 current program members and enhancing community involvement•Developed alumni networking program, connecting UW Professors, current members, and alumni to foster community networking

• Raised $15k in initial funding through pitching competitions, while overseeing hardware and software MVP development sprints• Organized and led 30+ user and 8+ buyer interviews (e.g., Seattle Seahawks, Pittsburgh Steelers), translating stakeholder needs to engineers and designers• Implemented company-wide product and program management software, revenue model, and brand-positioning plans; conducted market and trend research to inform product strategy

• Spearheaded grassroots marketing campaigns to boost athletic event attendance and campus promotions• Led game-day and promotional event planning, operations, coordination and event implementation• Executed sponsored elements such as on-court/field performances, promotions, and contests, maintaining corporate sponsorships and relationships

• Managed brand identity on four social media platforms, leading marketing and outreach campaigns. Achieved significant growth: Instagram followers up 71.1%, profile visits up 880%, website taps up 2,200%, and Facebook followers up 29.49%• Organized and promoted fundraising campaigns, raising over $10,000 in emergency funding, through organizing paid, owned, and earned media

• Promoted Seahawks brand through fan development, customer relations strategies, and promotions at various community-building events (Game Days, Training Camps)• Managed logistics and operations for the American Disabilities Association section, including transportation for ~60 ADA members

• Drove 370% social media growth by implementing user-generated content systems and strategic product marketing campaigns in collaboration with designers and engineers• Developed and implemented a brand ambassador program, significantly boosting brand awareness and customer usage• Established a company-wide content organization system for 3,000+ digital assets, creating and managing a social media content publishing schedule based on algorithmic trends

• Conducted ~50 interviews with local citizens and officials from Snoqualmie Valley School District, North Bend, and Snoqualmie City• Served as the primary writer for 'Living Snoqualmie,' covering local politics and human-interest stories• Established, wrote, and maintained several weekly article series

Launched and promoted the 'We Love Mercer Island' campaign, raising over $150,000 for local businesses and nonprofits during Covid-19 • Led a team of 3, managing several sales projects in the Seattle area, generating overall company profit

• Developed and launched a technology platform bridging local educational disparities by connecting teachers needing in-classroom volunteers with high school students needing volunteer hours• Collaborated with Mercer Island School District leaders and the National Honors Society for platform implementation