Michaela Taylor Email & Phone Number

- Integrative Product Marketing Campaigns- Social Media Management - Sales Materials- Website Management & Development- Search Engine Optimization (SEO)- Zoho CRM Management & Lead Generation - Market Research- Event Planning Safety Sensitive Position

• This role manages campaigns for various programs and projects through many areas of marketing, including paid advertising, brand management, content creation, email marketing, organic social media, and public relations.
• Manage strategic campaigns around various internal programs that achieve YOY growth for the overall company
• Develop impactful advertising campaigns through Google, Facebook, Instagram, and LinkedIn platforms
• Internal liaison for graphic design needs, including digital content, event signage, and printed handouts/flyers
• Manage external communication and public relations for our association clients

Arizona Foundation for Women (AFW) is a supporting organization of Arizona Community Foundation and creates a better life for Arizona’s women and children. Our mission is to mobilize our community’s power and resources to meet their unmet needs by empowering long-term solutions. We do this with a focus on Safety, Health, and Economic empowerment. We.

• Responsible for the management of all marketing campaigns and projects including brand development, website development and strategy, search engine optimization (SEO), social media, pay-per-click (PPC) advertising.
• Strong focus on client services and building successful partnerships through effective communication, transparency, and reporting
• Management of new marketing content creation and development, carefully reviewing and proofing all deliverables to ensure accuracy and brand compliance
• Oversee the production and logistical movements of all creative marketing deliverables related to numerous campaigns and projects while ensuring efficiency of production process and resources, including budget and.
• Collect and analyze metrics including web traffic, production volume, conversion rates and revenue trends on all marketing deliverables, making recommendations to gain efficiencies and optimize budget spend
• Define social media and digital advertising objectives and strategies while managing expectations and resources

• Responsible for the oversight and management of multiple event communication, registration, ticketing, and branding projects for corporate events and livestream events. Supports driving the global culture of Isagenix.
• Oversee the production and logistics of all creative deliverables related to event content and marketing. Developed a strong deliverables process for continued success supporting 10-15 events annually
• Strong focus on building content strategy and continued content development as it relates to the goals of each specific event as well as the goals of the events department, marketing department, and overall company
• Ensure established goals, media objectives, communication campaigns, etc. developed by the company as it relates to events are accomplished, while upholding legal guidelines and communication strategies
• Coordinate and manage event team task timelines, project workflows, and team meetings to meet all time-bound objectives as it relates to event planning, speaker management, communications and deliverables, budget.
• Proficient in show content and project management applications such as Basecamp, ShoFlo, Monday, etc.

• Lead strategist on event communication and marketing opportunities. Responsible for supervising creative touchpoints, including events website content, events app content, creative deliverables, communication plans.
• Delveoped internal processes to identify necessary event session goals, and used this information to build targeted pre-event communications that ultimately increased event registrations
• Create differentiation and brand identity for each of the Isagenix corporate-hosted events
• Work closely with registration processes to identify industry trends and implement strategies that strengthen overall event ticket sales impact. Drove event launch campaign that led to a 80% sell-out in first 48 hours
• Participated in all virtual meetings with event trainers/speakers to ensure alignment within event sessions and overarching business goals
• Manage budgets up to $500K

Gilbert, Arizona

• Responsible for all field facing business-building initiatives business-focused tools, resources, and training.
• Successfully launched and managed an external training website for our Associates that led to increased understanding of company tools & resources to support stronger business practices
• Responsible for overseeing the Isagenix podcast strategy – drafted episode outlines with clear CTAs that liseners could act upon
• Oversee the adaptation of apps within the field, ie.our IsaTools app, IsaPulse app, IsaLife app
• Play an integral role in our corporate communications targeted to our business builders
• Oversee and manage vendor relationships for sales tools and clothing/apparel

Gilbert, Arizona

• Internal and external communications promoting Isagenix corporate-led events. Event planning for initiatives ranging in attendance size from 200 to 15,000. Oversee communications plan, social media marketing, website.
• Managed content for https://isagenixevents.com
• Served as events team liaison with Creative and Design teams, ensuring consistent content that was on-brand and in alignment with overarching company initiatives.
• Managed project budgets ranging from $1k - $50k. Served as point of contact for all on-site event deliverables, as well as throughout company rebranding project.
• Demonstrated leadership by initiating a new approach to launching events that will lead to higher anticipation and, therefore, stronger initial ticket sales.

Special services team within Customer Care department uncovering issues related to member orders, commissions, membership details, VIP downline issues etc. and defined strategy around solutions.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Honors Society

Business, Management, Marketing, And Related Support Services