Michaela Lyons Email & Phone Number

Sydney, Australia

In my role as a Communications Manager for IBM Australia / New Zealand, I was responsible for developing and implementing communications strategies and campaigns for key parts of the business. Typically implementations involved slick writing, video production, web and intranet messaging, large events, social media, etc.From 2014 to 2018 I was Communications Manager (Workforce Enablement) for IBM's Global Markets Group (IBM's key Sales and Distribution team) across Australia / New Zealand.From 2010 to 2014 I was Communications Manager (Workforce Enablement) for IBM's successful Software Group across Australia / New Zealand.From 2008 to 2010, on top of managing IBM's global intranet (the On Demand Workpace ODW) for Australia and New Zealand, I led IBM's digital foray into social media, launching and managing IBM's social media platforms (Facebook, Twitter and YouTube accounts) for IBM's Smarter Planet go-to-market campaign for Australia New Zealand. In this role I also developed the award winning YouTube Video Series for IBM's Smarter Planet for Australia & New Zealand (series 1 and 2).From 2006 to 2008 I was regularly invited to IBM headquarters in New York as a key member of IBM's global entreprise content management team. I launched and managed IBM's global intranet (the On Demand Workpace ODW) for Australia and New Zealand before expanding my role in 2008 to include management of IBM's social media platforms in Australia and New Zealand.From 2003 to 2006 I managed and redeveloped IBM's Intranet in Australia / New Zealand. I won the Australian National Golden Target Award sponsored by the Public Relations Institute of Australia (PRIA) at Parliament House for the intranet redevelopment and relaunch campaign.In 2001 I accepted an offer to join IBM. From 2001 to 2003 I managed IBM's One Team publications in Australia / New Zealand. I won IBM's Marketing Services Award for my work and was selected for IBM's 100% club for top performers.

In 1999, after achieving top 1% in the Govt Services Exam, I accepted the Communications Officer position for the Equal Opportunity for Women in the Workforce Agency (EOWA), launching the Catalyst for Change website (sponsored by the Minister for Workplace Relations). IBM noticed my work.

Global

In 1999, I competed in the Government Services Exam and achieved top 1% results, leading to job offers from the Australian Defense Signals Directorate and the Australian Security Intelligence Organisation (ASIO) I accepted an offer from the Sydney-based Statutory Authority EOWA.During 1998 and 1999 I ran a successful health consultancy through the Interactive Centre for Health, having developed the centre's first website. From 1991 to 1997 I travelled extensively: I taught mathematics in Africa; gained farming experience in Israel, tree-planting experience in northern Canada and gained experience in hospitality management in the UK and Canada, most notably managing multiple stores for the Cake Company in Alberta, Canada. In 1990, I graduated from the University of NSW with a Bachelor of Commerce, Marketing. My first position was as a Marketing Officer from Maxwell MacMillan Publishing before I accepted a position as the Australian Marketing Officer for the Thailand Trade Commission, hosting Australian delegates at Key International Trade Exhibitions. This position gave me a passion for travel.

Bachelor Commerce, Marketing

Activities and Societies: Baxter College

Education record