Michael Amenta Email & Phone Number

Palmetto, Florida, United States

Palmetto, Fl

Company leader for managing and executing market research projects across eight different brands. Responsibilities include designing surveys, collecting and compiling the data and transforming it into actionable insights for the CMO and Brand Marketing teams. Project types include capturing regular feedback from customers who recently attended a show, and also gathering insights from targeted market segments of the general population via paid panel audiences. Manage and troubleshoot all data inputs and outputs of the Relationship Marketing database. Provide support to the email production team, who relies on database quality to send the appropriate marketing emails to the right customers at the right time. Build and run SQL queries of the database, use other data applications and present analytic findings to stakeholders via Excel tables, graphs and PowerPoint charts. Manage the Sr. Analyst, who performs similar duties.

Palmetto, Fl

Responsible for managing the Relationship Marketing database, executing analytic reports and market research surveys, and providing timely insight to relevant stakeholders for the world leader in live family entertainment.

Provide data reporting and analysis support for WESCO's Marketing team. Support WESCO's stimulus team to help secure business from projects funded by the American Recovery and Reinvestment Act.Key accomplishments include:• Managed customer lists and tracked sales data by customer for company-wide 9-month VIP program, which netted the company over $100M in incremental sales revenue during the program.• Calculated market shares of local branches based on sales queries and market forecasts.

Designed multivariate statistical models for market research studies. Provided guidance for team members and account staff. Implemented appropriate models for data analysis. Analyzed and interpreted results from the models. Interacted with clients, Account Executives and Project Directors to communicate implications of analyses. Assisted in writing reports. Assisted account staff with presentations to clients.Applications included Customer Satisfaction, Market Segmentation, Product Positioning and New Product Development. Industries included Health Sciences (Medical Device/Pharmaceutical), Health Insurance, Telecommunications, Information Technology, Electric Power Supply, Finance and Consumer Goods.Performed statistical modeling and analysis for hundreds of studies. Most analyses included written and/or graphical presentations of information.

Independently performed statistical/analytical tasks covering the organization’s most-used multivariate tools. Implemented appropriate models for data analysis. Analyzed and interpreted results from the models. Interacted with clients, Account Executives and Project Directors to communicate implications of analyses. Supervised Junior Analysts on data preparation and routine multivariate analyses.

Responsible for data preparation and performing routine multivariate statistical analyses, such as factoring and regression. Analyze and interpret results and write brief summaries.

Mba, Marketing

Activities and Societies: Treasurer - Operations Club

B.S., Managerial Statistics, Marketing

Activities and Societies: Vice President - Juggling Club