Michael Musto Email & Phone Number

Clearwater, Fl

Social Media & Digital Marketing Agency specializing in Digital Strategy, Content Planning, Content Creation, Inbound Lead Generation, Responsive WordPress Web Design & Web Hosting.

Real Estate Investment Company.

Tampa/St. Petersburg, Florida Area

Responsible for providing direction and coordination for Marketing, Purchasing, Sales and Logistic activities. Analyzed business goods and services to determine best pricing structure, selection and delivery activities to maximize investments, fund operations and increase efficiencies. Developed departmental policies, goals, objectives and procedures. Effectively managed relations with board members, organizational officials and staff. Created and implemented marketing strategies, advertising campaigns and sales promotions. Successfully empowered team members to work together for the company’s overall bottom line, growth initiatives and promotions.KEY ACHIEVMENTS:Developed an International supply chain and established a team of 26 employees in Tampa, Singapore and Shanghai to support sales. Successfully worked with suppliers to create a supply chain from SE Asia/China to Tampa. Responsible for all aspects of sales, personnel management, purchasing, productivity, and measuring performance areas for realignment with business goals.

Tampa/St. Petersburg, Florida Area

Responsible for staffing, training and management of 120 sales representatives, sales managers and product managers successfully empowering them to achieve productivity improvements and goals. Developed, implemented and directed product marketing strategies, advertising campaigns and sales promotions. Responsible for purchasing goods and services, analyzing sales records and inventory levels to determine business needs. Communicated goals, business needs and offered direction for all departments. Recommended locations for new facilities and oversaw the remodeling of current facilities. Created and implemented the corporate training program and manuals. Responsible for locating, selecting and procuring merchandise for wholesale distribution; represented management in purchase negotiations. Consistently analyzed business to determine efficiencies and effective services with a focus on maintaining the bottom line and performance. Directed and coordinated production, pricing, sales and distribution with departments. Effectively communicated with board members, organization officials, and staff. Consulted with vendors and departments to establish better work flow efficiencies. Evaluated data processes to assess future software and hardware needs.

Tampa/St. Petersburg, Florida Area

Responsible for purchasing goods and services, analyzing sales records and inventory levels to determine business needs. Evaluated competing products and services to maximize business goals, retention and return on investment. Negotiated contracts with vendors and distributors based upon price, quality, service, support, availability, reliability and selection. Developed distribution strategies and established successful distribution networks. Responsible for the creation of an overseas purchasing office and managed the staffing, training and performance. Initiated communication and consultation with manufacturing personnel to gain advice to improve product and service performance.

Tampa/St. Petersburg, Florida Area

Successfully managed the Profit & Loss for the business, communicating performance issues and concerns to the owners. Responsible for a staff of 18, managing staffing, salaries, training, performance and sales promotions. Analyzed business operations to continually improve the bottom line while consistently driving profitability. Successfully monitored customer’s preferences to establish better sales and service.

Tampa/St. Petersburg, Florida Area

Analyzed and purchased high quality goods and services maximizing costs while determining market needs and competition. Consistently established historical data and restocking minimum/maximum. Negotiated contracts based on price, quality, service, support, availability, reliability before awarding suppliers. Maintained relationships and tracked performance.