Michaela O'Leary Email & Phone Number

• Create engaging and persuasive marketing copy for various channels, including email campaigns, landing pages, social media posts, blog articles, and promotional materials.• Develop, execute, and analyze email marketing campaigns to nurture leads, promote our products, and drive engagement. Monitor email performance metrics and optimize campaigns for higher open rates, click-through rates, and conversions.• Gather and analyze marketing data using various tools (e.g., Google Analytics… Show more • Create engaging and persuasive marketing copy for various channels, including email campaigns, landing pages, social media posts, blog articles, and promotional materials.• Develop, execute, and analyze email marketing campaigns to nurture leads, promote our products, and drive engagement. Monitor email performance metrics and optimize campaigns for higher open rates, click-through rates, and conversions.• Gather and analyze marketing data using various tools (e.g., Google Analytics, CRM, email marketing platforms) to track campaign performance, customer behavior, and ROI. Provide actionable insights to enhance marketing strategies and tactics.• Manage the company's CRM (HubSpot), ensuring accurate data entry, segmenting customer lists, and maintaining data integrity. Collaborate with the sales team to ensure seamless lead management and customer communication.• Use SEO skills to enhance online visibility and search engine rankings. Conduct keyword research to identify valuable opportunities and optimize website content to attract organic traffic.• Plan and conduct A/B tests for marketing campaigns, emails, and landing pages to optimize performance and identify opportunities for improvement.• Prepare regular reports on marketing performance, including email metrics, campaign results, and customer engagement, to present to the marketing team and management.• Set up and create promotional materials for webinars utilizing HubSpot, Active Campaign, LinkedIn, Facebook, and Go2Webinar.• Develop and analyze PPC Campaigns.• Create long-form copy including blogs and guides.• Perform Backlink Auditing and Cleanup.• Perform Linkbuilding. Show less

Scottsdale, Arizona, United States

Developed, managed, and executed the company's online digital marketing tactics with a focus on immediate and long-term business objectives. Created and developed content for both internal and external communications, assisted with conducting project research, writing brand-aligned communications, and coordinating content distribution.• Worked with Canva, Adobe Creative Suite, Constant Contact, HubSpot, Metricool, and Sprout Social to design, write, and schedule graphics, digital and print… Show more Developed, managed, and executed the company's online digital marketing tactics with a focus on immediate and long-term business objectives. Created and developed content for both internal and external communications, assisted with conducting project research, writing brand-aligned communications, and coordinating content distribution.• Worked with Canva, Adobe Creative Suite, Constant Contact, HubSpot, Metricool, and Sprout Social to design, write, and schedule graphics, digital and print trade ads, emails, newsletters, and informational one-pagers.• Developed SEO keywords, performed keyword audits, and link building to increase brand awareness.• Email manager for four business units, with a 250% increase in leads and a 653.9% increase in revenue over the span of just under a year.• Experience navigating and using the following tools for reporting and analytics: UTM tracking, Google Analytics 4, Data Studio, Ahrefs, Local Lock, Premier, HubSpot gravity forms, and Microsoft Clarity.• Continued website development using WordPress.• Managed vendors and outsourced content.• Coordinated and led company-wide meetings on customer experience best practices.•PowerPoint Presentation and Google Slides Presentation creation.•Ability to create SalesForce dashboards.•Performed A/B email testing to determine the most effective method of marketing to potential customers.•Coordinated press releases with media, as well as edited and publishedblogs using WordPress. Show less

Phoenix, Arizona, United States

• Coordinate and assign tasks for agency projects to ensure project objectives and expectations are met while moving through web-based workflow system in a timely manner.• Assist as a day-to-day liaison between the creative studio and project initiators, providing scheduling updates, clarifying questions and troubleshooting problems.• Work with Traffic Managers on continuously reviewing and optimizing Creative Studio workloads.• Measure workload requirements of active projects… Show more • Coordinate and assign tasks for agency projects to ensure project objectives and expectations are met while moving through web-based workflow system in a timely manner.• Assist as a day-to-day liaison between the creative studio and project initiators, providing scheduling updates, clarifying questions and troubleshooting problems.• Work with Traffic Managers on continuously reviewing and optimizing Creative Studio workloads.• Measure workload requirements of active projects against team assignments and work schedules to ensure high utilization rates among the Creative Studio.• Communicate constantly with the Creative Studio and monitor work-in-progress, establish priorities, and adjust schedules to ensure successful project completion.• Coordinate final artwork releases to internal agency partners.• Effectively communicate and respond to day-to-day agency partner/departmental questions.• Advanced knowledge of both Workamajig & Deltek project manager software.•Estimate & PO Creation.•Utilizing Excel to provide key reports for use within the business. Show less

Tempe, Arizona

• Interact with students professionally by phone, email or in-person to provide information and direct to desired staff members• Daily use of computer software programs, such as Salesforce, Jabber, PeopleSoft, and DocuSign• Work with fellow staff members to complete complex projects within specific timelines• Help with administrative support, including managing multi-line telephone calls, coordinating files and sorting mail

Phoenix, Arizona Area

Drove new social media growth, retained current customers, win-back lost customers and responded to competitive threats within the market segment by increasing website interactivity for its clients and produced measurable results through acquiring brand ambassador’s and developing new Greek client relations • Managed Instagram account and grew following by 35% within 5 months by using techniques suited to produce desired visual effects • Grew brand awareness… Show more Drove new social media growth, retained current customers, win-back lost customers and responded to competitive threats within the market segment by increasing website interactivity for its clients and produced measurable results through acquiring brand ambassador’s and developing new Greek client relations • Managed Instagram account and grew following by 35% within 5 months by using techniques suited to produce desired visual effects • Grew brand awareness through developing relationships with brand ambassadors by 50% • Developed creative design for marketing packages, including print materials, brochures, banners and signs • Coordinated, created and scheduled content, designs and periodic updates to company website Show less

Scottsdale, Arizona, United States

• Engaged Arizona voters on issues facing them in the midterm elections on a daily basis• Helped to improve operations, solve problems, and develop strategies• Participated in a wide range of election-based activities for Arizona Grassroots Advocates, which boasted the largest field staff in the country during the 2018 midterm elections• Performed field work on several statewide and local campaigns, including US Senate, US house, AZ Senate and AZ House races

Tempe, Arizona, United States

• Developed, implemented and maintained a social media strategy in accordance with Chapter goals and tracked social media progress on a regular basis• Developed a plan to consistently increase visibility and reputability of organization• Developed and updated an organizational social media presence• Managed event promotion through social media platforms• Created web content to help recruit new members

Fargo, North Dakota, United States

• Drove store sales and growth by personally selling to customers• Proactively engaged with customers, read cues and responded effectively• Delivered a friendly and efficient cash wrap experience, processing customer transactions accurately and efficiently• Replenished merchandise to brand standards to ensure product is placed on the sales floor and available for purchase• Processed merchandise to be floor ready and maintains back room and under stock to brand standards

Fargo, North Dakota Area

• Processed accurate and efficient transactions with cash register to meet customer’s needs• Promoted company programs through selling over the recommended number of credit cards to boost revenue• Ran inventory on food selections through careful selection to ensure customer satisfaction• Provided excellent customer service by being well-versed on product details and location to inform customers