Michael Arzt Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Los Angeles, California, Us

Enthusiast Gaming has been recognized as the largest media and entertainment lifestyle network targeting gamers. EG has become a lifestyle marketing powerhouse that owns a wide variety of gaming publishers including U.GG, Icy Veins, TSR and others, the weekly flagship sports lifestyle show NFL Tuesday Night Gaming and the new NHL Puck N Play (coming soon), an amazing roster of content creators and esports teams under the Luminosity umbrella, Pocket Gamer events, custom in-game integrations, and other notable assets. We deliver huge audiences and have built more awesome gamer-targeted custom content and marketing solutions than anyone for countless top brands like Xbox, McDonalds, Coca-Cola, LEGO, State Farm, Netflix, Universal and others. Major brands seeking direct access to, and engagement with, Millennials, Gen Z, all look to Enthusiast Gaming!

Groundbreaking “Metaverse TV” spatial computing platform leveraging patented Proto Hologram display technology for gaming, entertainment and metaverse (GEM)📌 Lead, conceptualize and execute vision for Web3 smart TV platform integrating gaming, entertainment, blockchain, and AI◾ ­ Identify immersive holographic 3D display technology designed for commercial/B2B market with demand and potential to revolutionize consumer home entertainment, television, and digital media viewing via special computing experiences◾ ­­Observe mass consumer resistance to various Web3 concepts including Blockchain, Metaverse, NFT, Crypto, etc. due to confusing mix of tech jargon and lack of understanding of benefits, combined with negative press, financial downturn◾ ­­Innovate and develop Web3 TV as “Trojan Horse” solution to seamlessly onboard consumers to Web3/spatial computing via inspired merger of 3D display, artificial intelligence, and blockchain tech into “Gaming, Entertainment and Metaverse Television” (GEM)📌 Envisioned product, overseeing research and development (R&D) and strategic content partnerships for Web3 smart TV platform◾ ­Spearhead R&D efforts to align patented Proto Hologram display technology with gaming, entertainment and media content◾ ­Curate a vibrant ecosystem of dozens game developers, metaverse creators, and interactive software partners◾ ­Ensure seamless integration of apps leveraging NFTs, smart contracts, and blockchain innovations within the GEM platform📌 Galvanize go-to-market tactics and brand identity, comprehensive advertising and direct sales strategy targeting luxury market◾ ­Target affluent early adopters/$300B global online game market and $60B digital art market as ideal customer profiles◾ ­Source and manage media/brand creative and PR/comms, to amplify brand engagement & deploy successful ecommerce initiatives◾ ­Drive and mentor team, oversee $5M business funding 7 development effort, partnerships, hardware/software engineers, P&L

Boulder, Colorado, Us

Local League Coordinator and Player Marketing for ULAX Westchester Men's, Masters' and High School Lacrosse Leagues

New York, Us

C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above. NYC chapter meets the 4th Tuesday of every month.

Bern, Ch

Leading Industry Association for Blockchain Game Professionals and Companies.

New York, Us

Iconic pop-culture brand known for classic video game franchises like Pong, Asteroids, Centipede, etc., and world’s first successful home game system in the 1980s📌 Conceived, built, and marketed new devices and platforms, with primary focus on debut of first new Atari game console since 1993 ◾ ­ Architected and managed cross-functional teams end-to-end, including in-house and external experts in hardware, software, design, UX, manufacturing, marketing, advertising, social media, PR/comms, partnerships, ecommerce, licensing, operations, logistics, and P&L◾ ­ Member of senior leadership team, fostering strong relations with key stakeholders, including BOD, shareholders, and external partners📌 Far-exceeded expectations for successful global crowdfunding campaign to launch iconic Atari 2021 Video Computer System ◾ ­ Surpassed $100K goal by 2000% on first day; generated more than $4M in revenue from 12K backers over 30-day marketing push ◾ ­ Shipped first 12K units with 40% profit margin for 2020 holidays during peak pandemic and supply chain challenges ◾ ­ Secured $2.3M in purchase orders from major US retail launch partners, including Best Buy, GameStop, Micro Center, and others ◾ ­ Optimized data-centric ecommerce strategy, analyzed trends and consumer insights to target actionable opportunities📌 Fostered NFT collectibles and crypto marketing partnerships with Animoca Sandbox, Decentraland, RTFKT, Zed Run, Wax.io, Polygon, others📌 Initiated "Atari 50" global anniversary celebration and cross-platform rebrand with new art, licensing assets, and collectible products

New York, Ny, Us

Bedrocket Media Ventures’ cloud-based SaaS content distribution and management platform and media player, optimized for sports properties and broadcast networks📌 Led B2B and B2B2C SaaS agency model, omni-channel marketing unit and sales of custom branded content/influencer programs◾ ­Developed data-driven, integrated, content marketing campaigns around proprietary OTT digital video channels for sports leagues, entertainment companies, publishers, music artists, and large consumer media brands like Turner Sports’ ELeague and NBA broadcasts, Big10 Network, AS Roma, PGA Tour, National Lacrosse League, Formula Drift, and others­◾ Established, scaled, and mentored sales, marketing, and creative team of 6, ensuring client retention and increased revenue­◾ Negotiated $850K contract renewal for Valvoline Motorsports’ custom content marketing and influencer media campaign

New York, Ny, Us

Entertainment, sports and gaming-focused consultancy providing integrated sales and marketing and fractional CMO services to consumer and tech brands📌 Established successful practice serving tech companies, agencies, and entertainment/sports properties after departing Samsung◾ ­ Clients included Hitbox Entertainment, Comcast Triumph Games, Realtime Content, Inc., NTN Buzztime, and IGX Game Tour

White Plains, New York, Us

Headphone and peripherals brand that defined and created the video game audio accessory segment it still dominates today📌 Recruited by founders to build marketing function, develop and execute global brand and growth strategies, for pioneering headset company◾ ­Elevated premium game headphone brand from $30M to $230M in 3 years through retail activations, “gamer lifestyle” branding, partnerships, and omni-channel marketing tactics embodied by my "Hear Everything. Defeat Everyone." tagline that still drives brand today◾ Drove 80% same-store retail sales lift in first year; propelled web store growth by 300% to $14M annually year four, capturing dominant 90% peak market share in new NPD console audio product category📌 Led planning and execution of comprehensive omni-channel go-to-market campaigns across online and offline channels, including digital, paid and earned media, SEO/SEM advertising, video/TV content, out-of-home, print, email/CRM, influencer, social, search, PR, events, and more◾ Aligned cross-functional teams and 3 global branches for effective execution of marketing initiatives in alignment business objectives ◾ Collaborated closely with CEO/Chief Product Officer to impact roadmap with designs and features that resonated with gamers📌 Built, supervised, and mentored high-impact team of 13 marketing and partnership professionals, with 5 direct reports◾ ­Guided direct reports across digital, creative, social, PR, partnerships, and licensing while cultivating inclusive and dynamic team environment◾ Sourced and effectively directed external agencies for media, creative, PR, events and product placement

White Plains, New York, Us

📌 Conceived successful multi-million-dollar interactive retail point-of-sale kiosk initiative that was key driver of early profit growth◾ ­ Devised compelling video game-focused in-store demo concept by adding TV screen and collaborating with AAA game developers e.g., Activision, EA, Rockstar, to attract gamers and introduce new products at point of sale◾ ­ Drove 80% same-store sales surge upon launch at Best Buy, establishing video game headset category◾ ­ Scaled successful retail kiosk globally to 20K stores, replicating substantial 80% average sales lift across major retailers including Walmart, GameStop, Game UK, Toys R Us, and Target📌 Successfully rebranded and repositioned company to resonate with youthful modern audience of core and mainstream video gamers◾ ­ Amplified company’s status as premier game audio brand through innovative community initiatives, partnerships, and over 8 yearly events◾ ­ Forged 7 and 8-figure licensing/marketing alliances with top brands like Microsoft, PlayStation, Nintendo, Activision, Twitch, Blizzard, Electronic Arts, Rockstar Games, 2K Games, Warner Bros., Gearbox, Marvel, Star Wars, and Disney

Suwon-Si, Gyeonggi-Do, Kr

Pioneering World Cup-based global esports tournaments, featuring more than 80 national teams competing in over a dozen PC, Console, and mobile games📌 Recruited by Samsung Korea to establish USA office for its online and live event tournament series dubbed "The Olympics of Gaming"◾ ­ Created and developed “Team USA” program from the ground-up with tournaments, media, integrated sales/marketing platforms ­◾ ­ Featured live events, online competitions, streaming/TV content, retail promotions, national bus tour, viral campaigns, and more­◾ ­ Assembled annual Team USA roster for WCG Grand Final via qualifying tournaments; led USA to World Championship victory in 2007📌 Introduced global esports competitions to America a decade ahead of mass popularity, leading to significant growth and awareness ◾ ­ Secured sponsorship and product placement revenues exceeding $8MM from video game software and hardware companies­◾ ­ Negotiated Spike TV/MTV Networks’ and “Game Trailers TV” broadcast alliance and Universal Studios venue partnership­◾ ­ Achieved USA broadcast viewership topping 12MM in 2007; global tournament participation surpassed 1MM (Guinness Record)

Beverly Hills, California, Us

The world’s largest live music and entertainment company, managing tours, artists, merchandising and a global network of event venues📌 Sold $6MM in sponsorships, created branded event properties as #1 salesperson in 2005: including "Download" Music Festival and "Street Warriorz" Automotive Lifestyle Series

Stamford, Connecticut, Us

Octagon / NBC Sports / PRIMEDIA (Joint Venture)Gravity Games (now Dew Tour) was NBC Sports’ answer to the X Games and the first regular action sports event series broadcast on network TV📌 Sold $13MM in sponsorships, activations, and licensing while managing integrated sponsorship and media sales team of 19 people

Bachelor'S Degree, English Major, Art Minor

Law

Accounting