Michaela Terrenzio Email & Phone Number

Bellevue, Washington, Us

• Develop strategy, execution and goals for customer marketing programs, a new initiative company-wide, while building internal executive and external partner channel consensus. • Rolled out six customer relationship marketing programs to communicate with customers across the themes of onboarding, education, advocacy, community building, upsell/cross sell and renewals.• Improved customer portal and newsletter formats for a more customer-centric experience with easy-to-find content. • Launched customer-specific educational webinars across teams to drive customer experience and delight customers, creating more product advocates. • Initiated and implemented a governance v-team with executive leadership across departments to discuss Customer Experience & Lifecycle Marketing on a monthly basis. • Developed demand generation, content plan and programs for 2000+ attendees at Summit 2020 and post product launch Roadshow events in 11 cities for 1000+ attendees.

Bellevue, Washington, Us

• Set strategy, budget and executed worldwide lead generation campaigns and demand generation campaigns for 1st and 3rd party events.• Created strategy for inbound and outbound campaign programs across a variety of digital and offline marketing channels including emails, nurture programs, landing pages, content syndication, pay-per-click, display, social, blogs and third-party events. • Analyzed campaign results and made recommendations to optimize campaign results and drive revenue impact.• Discussed campaign insights with partner organizations and provided marketing best practices education and benchmarks to enable the channel to execute marketing effectively.• Implemented a full-funnel lead workflow with definitions and dashboards throughout the sales and marketing teams to create alignment in North America and internationally.• Managed the marketing automation system, including lead scoring process and integration with CRM.

Portland, Oregon, Us

•Execute list and nurture email marketing programs. •Provide project management for all marketing projects. •Administer Pardot marketing automation software, including customizations and nurture automation campaigns.•Execute event management for tradeshows and internal events. •Directly oversee execution of the social media plan. •Work closely with an ad agency to ensure pay-per-click and remarketing campaigns are aligned with corporate strategy.•Supervise the Marketing Assistant.

Portland, Oregon, Us

• Executed list and drip email campaigns globally. • Administrated marketing automation system. • Event management for tradeshows and internal events. • Copy editing for all content

Portland, Oregon, Us

• Administrated marketing automation system, maintained segmented marketing lists.• Executed all email campaigns and implemented segmented drip email campaigns. • Event management for tradeshows and internal events.

Us

•Provided excellent customer service and maintained a professional, friendly office environment.•Provided administrative help on marketing and services projects and logistics support for tradeshows.

Ba, International Studies, Minor In African Studies

Ba, Economics

Education record