Michaela Terrenzio Email & Phone Number

Bellevue, Washington, US

• Develop strategy, execution and goals for customer marketing programs, a new initiative company-wide, while building internal executive and external partner channel consensus.
• Rolled out six customer relationship marketing programs to communicate with customers across the themes of onboarding, education, advocacy, community building, upsell/cross sell and renewals.
• Improved customer portal and newsletter formats for a more customer-centric experience with easy-to-find content.
• Launched customer-specific educational webinars across teams to drive customer experience and delight customers, creating more product advocates.
• Initiated and implemented a governance v-team with executive leadership across departments to discuss Customer Experience & Lifecycle Marketing on a monthly basis.
• Developed demand generation, content plan and programs for 2000+ attendees at Summit 2020 and post product launch Roadshow events in 11 cities for 1000+ attendees.

Bellevue, Washington, US

• Set strategy, budget and executed worldwide lead generation campaigns and demand generation campaigns for 1st and 3rd party events.
• Created strategy for inbound and outbound campaign programs across a variety of digital and offline marketing channels including emails, nurture programs, landing pages, content syndication, pay-per-click, display.
• Analyzed campaign results and made recommendations to optimize campaign results and drive revenue impact.
• Discussed campaign insights with partner organizations and provided marketing best practices education and benchmarks to enable the channel to execute marketing effectively.
• Implemented a full-funnel lead workflow with definitions and dashboards throughout the sales and marketing teams to create alignment in North America and internationally.
• Managed the marketing automation system, including lead scoring process and integration with CRM.

Portland, Oregon, US

• Execute list and nurture email marketing programs.
• Provide project management for all marketing projects.
• Administer Pardot marketing automation software, including customizations and nurture automation campaigns.
• Execute event management for tradeshows and internal events.
• Directly oversee execution of the social media plan.
• Work closely with an ad agency to ensure pay-per-click and remarketing campaigns are aligned with corporate strategy.

Portland, Oregon, US

• Executed list and drip email campaigns globally.
• Administrated marketing automation system.
• Event management for tradeshows and internal events.
• Copy editing for all content

Portland, Oregon, US

• Administrated marketing automation system, maintained segmented marketing lists.
• Executed all email campaigns and implemented segmented drip email campaigns.
• Event management for tradeshows and internal events.

US

• Provided excellent customer service and maintained a professional, friendly office environment.
• Provided administrative help on marketing and services projects and logistics support for tradeshows.

Ba, International Studies, Minor In African Studies

Ba, Economics

Education record