Michael Baer Email & Phone Number

New York, Ny, Us

Atlanta, Georgia, Us

Michael Baer is a growth-focused, New York-based TechCXO Partner and CMO within the firm’s Revenue Growth Practice. Michael leverages his deep and diverse end-to-end experience and unique fluency across all media and GTM approaches to help companies turn their marketing into a greater value driver and market pull for an organization. Michael applies sophisticated and holistic strategies that elevate and bring into balance both strategy and execution so that they build off each other to deliver results.He is most frequently called on by investors, Boards and senior management teams in the healthcare, marketing services, and media industries to assist companies to develop and activate comprehensive brand and marketing strategies and help align their strategies, functions, technologies and organizations in order to generate organic growth as an interim and fractional Chief Marketing Officer (CMO) and General Manager. Michael is especially expert at helping companies at key inflection points – both helping turn-around stagnant and declining brands with new strategies and approaches, and helping to scale-up fast growth organizations that have out-grown their old way of doing things.Specifically, I am called on for CMO/Marketing leadership consulting/contract engagements with marketing services, technology, and Healthcare companies in need of Brand development and growth planning, B2B strategy and implementation, content marketing strategy, and the top-down/bottom-up of "Stratecution" marketing. Key clients include GE Healthcare, Hospital for Special Surgery (HSS), and Relevate Health.

San Francisco, California, Us

Hanford, California, Us

Built the MyDiabetesTutor℠ brand from the ground up, including branding, positioning, messaging, and look/feel. Initiated patient communications programming that increased conversion rate by 300%. Developed a multi-channel doctor marketing program that grew referrals by 150% in under 9 months.

Los Altos, Us

Cranbury, New Jersey, Us

MJH Life Sciences is the largest, privately held healthcare media company in North America (+$150MM revenue and over 800 employees), delivering content, events, education and creative services to healthcare professionals and the healthcare industry.Brought in to overhaul and scale the marketing organization and provide the leadership, vision, and inspiration necessary to align it with massive organizational growth. Tasked with creating a best-in-class marketing shared service, from talent, to process, to performance, to training, and beyond.• Oversaw team including Marketing, Creative Services, Digital Activation, and Email (over 110+ FTE’s), and across 60+ healthcare brands. Broke down silos, uniting Marketing into single, collaborative Marketing organization.• Identified and gained alignment on A-item priorities within first month and built strategies and approaches to address within first 90 days.• Drove the mapping and development of optimized processes, best practices, playbooks and other repeatable standards to enable marketing to elevate their roles and thinking.• Created new plan for media audience engagement, using journeys, automation, and other drivers to build engagement. Drove the development of dynamic personalization on OncLive.com to create deeper engagement/stickiness.• Instilled data-driven focus to marketing efforts, creating campaign performance scorecards, optimizations, audience segmentations/persona-development, and website engagement analytics.• Created MJH Life Sciences corporate strategy/plan, leading to new website, increased awareness, and press.

New York, Ny, Us

Brought in to provide dynamic, growth-oriented leadership to audience measurement business after years of decline and stagnation. Tasked with invigorating positioning, driving product innovation, directing business development, and creating acquisition growth for SaaS-like, subscription-based data product.• Identified challenges and key growth priorities within first 4 weeks. Developed and implemented new strategy, including new sales prospecting plan, new products, and robust marketing programming, within first 90 days. Relaunched team as ‘Ipsos Affluent Intelligence’, focusing on differentiated expertise.• Successfully re-focused group around the positioning of “Affluencers” – America’s most influential consumers – which led to increased PR, lead generation, and conversion. • Developed and instituted comprehensive Content Marketing and thought-leadership program that resulted in doubling the sales pipeline and more effective business development efforts. • Delivered data-driven insights to Media clients from Hearst to Bloomberg to Pinterest to Amazon, and closed new brand clients including Cadillac, Hyundai, Northwestern Mutual, Travelers, Capital One, JPM Chase, Mastercard, Kohler, Haier, Shiseido.• Presented at 2018 ANA and TMRE conferences, as well as have written over 20+ columns for MediaPost

CMO/Marketing leadership consulting and contract engagements with marketing services and technology companies in need of Brand development and growth planning, B2B strategy and implementation, content marketing strategy, and the top-down/bottom-up of "Stratecution" marketing. Key clients were Digital Factory, Laughlin Constable, Fathom Communications.• Interim Chief Marketing Officer / CMO - Laughlin Constable, Chicago/MilwaukeeEngaged to help transform lagging brand perception and spark growth. Responsible for driving vision, positioning, marketing, and biz dev across all offices and disciplines.Led definition of new agency positioning, and subsequent activation across all agency branding, including creation of new narrative, website, collateral, capabilities decks. Launched comprehensive Marketing Plan across Owned, Earned and Paid channels, including Content, Social, e-Newsletters, and lead-gen programming to drive awareness, consideration and leads.• Fractional Chief Marketing Officer / CMO - Digital Factory, ChicagoActing Marketing leader for mobile adtech start-up in need of a positioning, messaging, and marketing/business development plans. Developed positioning, branding, website, collateral and go-to-market strategy. Created and drove promotional/content/social strategy to create awareness, consideration and earned media.• Contract General Manager - Fathom Communications, ChicagoContract GM brought in provide hands-on leadership of 25-person Chicago office of NY-based agency that had been run remotely. Focused on developing vision and direction, improving strategic and creative products, and driving business development.Drove organic revenue growth of +15%; won new account in second month. Created first positioning and agency capabilities documents; first growth plan and prospecting strategy; and first Chicago office vision and culture plan.

Executive leadership on Walgreens, LEGO and Hallmark accounts. Led diverse team of strategy, digital, broadcast, print, search and analytics specialists, driving integrated, creative programs across media channels that increased consumer engagement and sales. Grew revenue, won incremental assignments, and won creative media awards.

Chicago, Il, Us

Built and ran NA Porsche Account, including national, Dealer/Field marketing and Porsche Financial Services. Included all communications, including digital, social, CRM, DM, Search marketing, analytics.- Porsche - Pitched and won the business, built the cross-functional team, and grew top-line and bottom-line revenue every year. Won numerous creative and effectiveness awards.- Zantac - Pitched and won the business. Successfully launched new product/line-extension.- Heinz - Turned around client-agency relationship and grew revenue.

London, Gb

Re-energized and turned around Unilever account for Ammirati/Lowe. Led team across 6 brands, won additional brands/new business, significantly grew profit and revenue, and won numerous creative awards, including Lowe Grand Prix for best global campaign for all of Lowe global network. Developed and sold in big brand ideas that inspired teams and clients, and drove their expression into content across entire marketing mix. Represented the region on Global teams.

Ba, History, Psychology

Executive Education Certification, Digital Health Strategy

Education record