CORPORATE OPTICS is an Emmy awards winning communications company that uses proven strategies to help communicate and improve how your organization is seen by your employees, the community and your stakeholders. With over 25 years of experience, we specialize in corporate meetings including live, virtual and hybrid meetings or events, creative development, audio visual, stage design and events.CORPORATE OPTICS is a creative resource for the virtual and in-person meeting and event industries specializing in the design and fabrication of business communication, business theater, and learning environments as well as creative direction for broadcast and experiential marketing.A few of my primary responsibilities include managing client projects from inception to delivery, ensuring exceptional outcomes. Problem solving client solutions and driving business growth through engagement and new professional services. I also lead brand refresh efforts and establishing corporate brand guidelines. Spearheading marketing collateral updates and developing new materials to better communicate what Corporate Optics can provide to our prospective clients.

Drive consumer demand for V1 Sports' leading software, systems and services that empower coaches and athletes to be their best. Work with a talented team to promote, engage and create brand awareness for our growing golf and baseball products! Through my tenure at V1, our team successfully launched a brand new version of our V1 GOLF app. We increased our B2C active subscribers by over 35%, and our recurring monthly revenue by over 65%. #ImprovementStartsHere

• Lead and manage the Perma Seal marketing department and it's tribal members (employees) in the development of all marketing initiatives to drive demand and lead generation. • Oversee company's branding and marketing efforts which include developing marketing campaigns, maintaining department advertising budgets, design projects, vendor relationships and marketing material copywriting.• Oversee and execute lead tracking, maintain the company's social media presence, strategize and execute email marketing communication and any updates to the Perma-Seal website.

• Execute company and consultant email marketing• Traffic company advertising for Radio, TV, Out of Home, Internet and Print• Write copy for radio/TV spots and company collateral• Collaborate and plan the budgeting and media buys for the company's advertising calendar.• Assist with Invoices and managing / inputting department budget • Manage Pay Per Lead programming• Actively update social media channels• Create/distribute press releases• Monitor, respond & log all online reviews from external sites• Write copy for radio/TV spots and company collateral

• Lead the Consumer Marketing department’s initiatives on advertising creative, messaging and radio spots.• Collaborate and strategize with media purchasing agencies to execute all media advertising which includes providing assets related to traditional, digital and Google AdWords campaigns.• Plan and implement email marketing for all events and initiatives occurring at both Chicagoland Speedway and Route 66 Raceway.• Copyedit and build said emails utilizing the proprietary email communication platform, FanMax.• Distribute targeted campaigns through Chicagoland Speedway and Route 66 Raceway databases consisting of 50,000 and 22,000 accounts respectively.• Coordinate on-sale, ticket package and partnership obligation messaging compiled from the Consumer Marketing, Partnership Marketing and Ticketing departments.• Supervise, train and staff upwards of 10 seasonal staff members to display at over 30 grassroots marketing promotional events throughout the year including but not limited to: the NHRA Route 66 Nationals, the Monster Energy NASCAR Cup Series event weekend, The Chicago Auto Show, World of Wheels, Race & Performance Expo, Chicago Beer Classic, The Taste of Joliet and Country Lake Shake presented by US-99.5.• Coordinate promotional ambassador staffing to generate 4,000+ potential prospects per major event weekend.• Assist with social media and website design by providing digital assets required to launch specific campaigns.• Work directly with the business unit’s graphic design artists to create compelling creative for ticket packages and promotions.• Provide assets to the Digital Marketing Manager for implementation on the Chicagoland Speedway and Route 66 Raceway websites and social media channels.• Post on the business unit’s social media accounts when needed.

• Administer and supervise agreements/acts between Chicagoland Speedway and artist management labels for pre-race concerts featuring artists such as: Brett Eldredge, Chase Rice, Josh Turner and Randy Houser. • Oversee pre- and in-race objectives including contracting and coordination of pre- and post-race fireworks, entertainment and driver Q&A and autograph sessions.• Work with CSM productions and Motor Racing Network to organize and execute event-weekend announcements, in-race advertising and pre-racing entertainment.• Manage both facilities’ “Fan Pit Stop,” Kids Club and Seasonal Ticket Holder activation areas during race weekends.• Oversee seasonal staff and directly oversee the Consumer Marketing department’s intern.

• Implemented coaching and development of new and underperforming employees.• Trained other employees on the company’s “Shoe Dog” proprietary software for finding and fitting shoes, socks, insoles and more. • Managed scheduling, special orders, stock replenishment payroll and cash drawer balancing. • Coordinated local group runs consisting of 15-20 athletes on a weekly basis.• Executed exceptional customer service in fitting prospective runner and seasoned athletes with the appropriate footwear, apparel and accessories.

Gained experience in many aspects of the transportation industry including fleet management, load planning, customer service management, direct customer interface, and monthly financial reviews.-AS400 program experience.

Coached and trained over 50 high school runners to achieve their goals and foster good sportsmanship. Assisted head coach with administration tasks.

Selling running shoes and apparel to a wide range of people who are beginning, moderate, and serious about running.Evaluated and analyzed thousand of everyday runners/walkers to properly supply them with the right product that has the correct amount of cushioning and support to fit their active lifestyle. Wide knowledge on various running brands and their product lines. Accumulated great face to face interaction skills.

Saints Ambassador Corporation. Preform tours to prospective students and families that show case the university as a whole giving them all information about the school and its programs. Work various events the university hosts, including high school preview and visit days to the university. Host prospective students overnight for a behind the scenes view of school atmosphere.-Perform marketing events and tours at least once a week to showcase the University of St. Francis to incoming and perspective students.

-Responsible for pace car and show car scheduling and appearances-Assist in marketing the Kids Club to engage current members and encourage growth-Work with the local community to promote the Chicagoland Speedway/Route 66 Raceway-Responsible of individual projects including head coordinator of Chicagoland Speedway's Rally, Rock, and Race July weekend Armor All Car Show-Demonstrated strong organizational and communication skills by interacting with over 1,500 season ticket holders for Chicagoland’s Annual Trackside Party-Executed promotional and data gathering strategies and to increase prospect generation.-Assist Guest Services by performing tours to a variety of fans-Grass Roots Marketing -Event Execution-Assist with front desk administration services

Mentored over 150 high school runners from multiple levels to help progress their ability and respect for the sport. Helped develop leaderships and teamwork skills.